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It's not all about the numbers! By GENCFO

Scaling Without Selling Your Soul... with Tony Morreale

Season 5, Ep. 11
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What does it actually take to get a business ready to sell?


In this episode of It's Not All About the Numbers, Chris Argent and Mike Rose are joined by award-winning finance leader Tony Morreale to unpack the reality behind PetLab Co's journey towards a majority sale.


And spoiler: it wasn't all champagne and signing papers.


Tony talks due diligence, late nights, working on Christmas Eve and the years of preparation required before the business even went to market.

But this is also a conversation about people. From scaling businesses with limited cash to nurturing junior talent into future CFOs, Tony explains why growing a business means growing the people inside it too.

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