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Greg Elder Named L.L.Bean's New CEO
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Greg Elder, a long-time L.L.Bean executive, has been promoted to CEO, succeeding Stephen Smith. Elder, who has served as chief retail officer for nearly two decades, will lead the outdoor retailer into its next growth phase. He will start transitioning into the role during the first quarter, while Smith will stay on as an advisor. The move follows an internal and external search led by the board, chaired by Shawn Gorman. Elder is known for his respect for the brands heritage, deep business knowledge, and vision for the future. He plans to deepen customer connections through an evolve and amplify strategy. Checkout Solipillow.com
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