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How a spare room built a media business | Frances Cook

Season 1, Ep. 8
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Frances Cook's baby was six weeks old, asleep on her chest, when she took her first business meeting for what would become her own media business. Vanessa Williams talks to the personal finance expert, journalist and host of New Zealand's number one business podcast, Making Cents, about the business she built from the spare room of her home, with a newborn and a toddler in the house and her husband tag-teaming nappy changes. Frances walks through the six-month savings runway that got Making Cents off the ground, the marmite house in Wellington she and her husband scraped together a deposit for, and her blunt take on whether a home is really an investment. She also reflects on the well-meaning advice that once shrunk her sense of what she could do, and what she'd tell her younger self now.


Highlights
  • Frances took her first business meeting at six weeks postpartum, baby asleep on her chest, and kept negotiating deals around contact naps for months afterwards.
  • The whole launch ran on a six-month savings runway and her husband's stint on paternity leave, the two of them tag-teaming childcare through two closable doors between the living room and her spare room podcast studio.
  • Growing up in an “epic” pastel-and-unicorn bedroom she shared with her sister, strictly split down the middle.
  • The “marmite” first home in Wellington she and her husband nearly missed out on by five thousand dollars.
  • Her hot take on home as an investment: it's an asset, not automatically an investment, unless you use it to access capital, take in a boarder, or free up equity to invest elsewhere.
  • The advice she'd give her younger self: she's capable of far more than the well-meaning adults around her once assumed, including the one who suggested she work in a pharmacy because it had “pretty things.”
Timestamps

[00:00] How Frances built her business and podcast from her home office with a newborn in tow

[01:48] Home growing up: a pastel, unicorn-wallpapered room split down the middle with her sister

[04:54] Is a home really an investment? Frances's hot take

[06:15] Leaving journalism to launch Making Cents from the spare room

[13:13] Launching with a newborn: the six-month runway, paternity leave, and business meetings through contact naps

[16:41] Working with her husband full time, and building their current home before trying for baby two

[21:41] The “marmite house”: buying their first home in Wellington on a shoestring

[24:10] Advice to her younger self, and the Lotto dream home


Guest bio

Frances Cook is an award-winning financial journalist who specialises in making money simple for New Zealanders. From buying your first home, to investing, she loves talking about everything that makes your money life a little easier. She works as an independent journalist, hosting the Making Cents podcast, and providing commentary for outlets including TVNZ Breakfast, Stuff, and RNZ.

Host bio

Vanessa Williams is General Manager – Customer at realestate.co.nz, New Zealand's longest-standing property portal. She's one of two voices behind The New Zealand Property Report, realestate.co.nz's monthly read on the market, alternating as spokesperson with CEO Sarah Wood, and she's the resident property expert on Frances Cook's Making Cents podcast. With more than a decade at the company, she's known for translating realestate.co.nz's own listings, stock and price data into practical guidance for buyers, sellers and renters.

Links

●       francescook.co.nz

●       Making Cents podcast

●       instagram.com/francescooknz

Find your perfect property at realestate.co.nz

Follow realestate.co.nz on Facebook (https://www.facebook.com/realestate.co.nz), Instagram (https://www.instagram.com/realestate.co.nz) and LinkedIn (https://www.linkedin.com/company/realestate-co-nz/)


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    07:25||Season 1, Ep. 15
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  • 13. The day he listed his childhood home | Richard Thode

    22:42||Season 1, Ep. 13
    Episode summary Richard Thode didn’t recognise the address at first. Then he looked it up and realised he’d been asked to appraise the Meadowbank A-frame he lived in as a teenager. Richard is Ray White’s number one salesperson nationwide, but his first sales gig started much closer to home, with budgies bred in an aviary he and his dad built in the bush behind their home. He talks to host Rishi Ankus about a family that kept moving up, the first home he and wife Kate renovated themselves, and why he’d keep working even after a Lotto win. Highlights Walking into the appraisal, his first thought was “that was my bedroom there”. The house still had its two A-frames, set among the bush. As a teenager he bred budgies and sold them for about $10 each, then moved on to doing up second-hand bikes, hand-painting them and selling them on. His family moved every three or four years, with his mum improving each house before they stepped up to the next. The first home he remembers is where his father started the family business from the garage. The first home Richard bought was a stucco house, bought for about $160,000. They painted it, put in a new kitchen, redid the bathroom and garden, then subdivided with the neighbour and sold.Guest bio Richard Thode is a licensee salesperson at Ray White Epsom, where he leads Team Thode. Ranked Ray White’s number one salesperson nationwide, he brings more than 30 years of residential, commercial and high-end development property experience. Host bio Rishi Ankus is General Manager of Sales at realestate.co.nz, New Zealand’s longest-standing property portal, running since 1996, before Google even existed. Today it connects millions of Kiwis with homes, rentals and commercial spaces every month. Rishi leads the team that works directly with real estate agents, offices and property managers right across the country, which keeps him close to the industry’s day-to-day pulse. Links realestate.co.nz: https://www.realestate.co.nz Richard Thode, Ray White Epsom: https://rwepsom.co.nz/agents/richard-thode/111117 Facebook: https://www.facebook.com/richardrealestatenz/ Instagram: https://www.instagram.com/teamthoderealestate/ If Richard’s story has you thinking about the home where it started for you, follow It all starts here wherever you get your podcasts.
  • 14. The CEO who got her property start measuring houses | Sarah Wood

    21:21||Season 1, Ep. 14
    Sarah Wood’s first job in property was holding the other end of the tape measure while her dad, a property valuer, measured up houses by hand. Property was what got talked about around the kitchen table, in the countryside villa her parents renovated.This time the tables are turned. The CEO of realestate.co.nz takes the guest seat opposite Vanessa Williams, who jokes that interviewing her boss could be a career-limiting move. Sarah talks about a Laura Ashley bedroom where everything matched, working in her dad’s valuation business at 17, and the little Remuera house she bought with her husband after ten years of flatting, the first place where she could close the door and keep the outside world out.She also owns up to a competitive streak she didn’t notice until she was 20, the push to launch AI image search first, and a Spotify age of 21. As realestate.co.nz turns 30, it’s a chance to hear where the person leading it started.HighlightsHer dad was a property valuer, and back when it was all done manually Sarah held the other end of the tape measure. At 17 she worked in his valuation business, collecting debtors and tidying up reports before heading to university in Auckland.Her bedroom at five was Laura Ashley from wallpaper to curtains to cushions, maroon and white with flowers, all matching. “I like a bit of consistency,” she says.After ten years of flatting, including a big Epsom villa full of flatmates and fun in 1996, the year realestate.co.nz launched, she and her husband bought a three-bedroom weatherboard in Remuera. It was sunny and quiet, and it was theirs.She didn’t realise she was competitive until she was 20 years old. At work that shows up as wanting to be first, which most recently included leading the team to launch AI image search before their competitors, a tool she’s since used to help a friend with finding a rental property to buy in Taupō with lake views.Timestamps [00:44] Turning the tables: Vanessa interviews her boss[01:08] A matching Laura Ashley bedroom and a childhood on the farm[03:18] Holding the tape measure for her valuer dad, plus a fairy photo shoot[05:06] The Remuera house that was finally theirs[06:15] Becoming CEO, and being told she’s not the CEO at home[08:35] 1996, a competitive streak and being first with AI image search[15:56] A Spotify age of 21 and what tells her she’s home[18:37] Advice to her younger self and the Lotto houseGuest bio Sarah Wood is the CEO of realestate.co.nz, New Zealand’s longest-standing property portal, running since 1996, before Google even existed. Today it connects millions of Kiwis with homes, rentals and commercial spaces every month, and she’s leading its move into AI-powered property search. She is a regular commentator on the property market and the economic conditions shaping it, including the Official Cash Rate (OCR) and what each decision means for buyers and sellers.Host bio Vanessa Williams is General Manager – Customer at realestate.co.nz, New Zealand’s longest-standing property portal. She’s one of two voices behind The New Zealand Property Report, realestate.co.nz’s monthly read on the market, alternating as spokesperson with CEO Sarah Wood, and she’s the resident property expert on Frances Cook’s Making Cents podcast. With more than a decade at the company, she’s known for translating realestate.co.nz’s own listings, stock and price data into practical guidance for buyers, sellers and renters.If Sarah’s tape measure took you back to the house you grew up in, follow It all starts here wherever you get your podcasts.
  • 12. Let’s not romanticise poverty | Sam Stubbs

    33:16||Season 1, Ep. 12
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  • 11. How she knows what you’ll buy before you do | Sharon Donnelly

    25:36||Season 1, Ep. 11
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  • 10. Not everyone starts from the same place | Stacey Morrison

    32:02||Season 1, Ep. 10
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  • 9. Growing up with more month than money | Steve Maserow

    28:09||Season 1, Ep. 9
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  • 7. I moved house 17 times before I turned 22 | Paula Bennett

    30:58||Season 1, Ep. 7
    Paula Bennett was five when she started sitting out the front of her parents’ dairy in Kinloch, chatting to every customer who came in. By six or seven she was pedalling grocery deliveries to elderly locals who’d feed her home baking in return. Host Vanessa Williams sits down with the former Deputy Prime Minister for a conversation that runs from that tiny, five-or six-hundred-person Taupo village through seventeen house moves before she turned twenty-two, a baby at seventeen and the shame that came with it, and a first home at nineteen with no working oven for seven months. Paula talks candidly about using moving house as an escape hatch in her twenties, the rest home dishwashing job that pointed her towards university and then fifteen years in politics, and the dinner table joke from John Key that eventually led her to Bayleys. HighlightsGrowing up living above her parents’ Kinloch dairy on the shores of Lake Taupo, a village of five or six hundred people; at five she’d sit out the front chatting to every customer who came in, and by six or seven was pedalling a bike basket of groceries to elderly locals who’d bake her something in return.Moved house seventeen times by the time she was twenty-two, and says she later used moving as an escape hatch in her twenties, "fresh start, move house," whenever life wasn't going right.Grew up at a strictly patriarchal dinner table where she couldn't speak until spoken to and watched her brothers get freedoms she never did; that "innate sense of unfairness" is what turned her into a feminist.Had a baby at seventeen as a solo mum in 1987, wasn't allowed to see her daughter's ultrasound scan in case she still chose adoption.A move to Auckland after her brother's death became her reinvention: washing dishes at a rest home surrounded by professional women who told her the alternative was minimum wage and struggle, and who pushed her towards a university degree in policy.Fifteen years in politics, including serving as Deputy Prime Minister, ended with a dinner table joke from John Key, "who's going to employ Paula?", that led her to Bayleys, where she now works in client engagement and strategic advisory.Guest bioIn November 2020, Paula Bennett joined Bayleys in the commercial division. Paula has been promoted to National Director of Customer Engagement and Advisory. She leads Bayleys' engagement with select corporate, government, large developer and private wealth clients, excelling in building relationships, understanding client needs and tailoring a property plan across Bayleys' offerings, including transacting large property deals. Paula is also integral in supporting leadership across women in commercial property.During her 15-year career in politics, Paula Bennett served as Deputy Prime Minister and a Cabinet minister with portfolios including social development, associate finance, state services, police and local government. She is currently Director of Strategic Advisory at Bayleys Real Estate, Pharmac Board Chair and Board Chair of Sea Cleaners. Paula has a podcast with the NZ Herald, now in its 9th season. Paula is Māori, with Tainui ancestry.Host bioVanessa Williams is General Manager – Customer at realestate.co.nz, New Zealand's longest-standing property portal. She's one of two voices behind The New Zealand Property Report, realestate.co.nz's monthly read on the market, alternating as spokesperson with CEO Sarah Wood, and she's the resident property expert on Frances Cook's Making Cents podcast. With more than a decade at the company, she's known for translating realestate.co.nz's own listings, stock and price data into practical guidance for buyers, sellers and renters.Links● https://www.bayleys.co.nz/paula-bennett ● https://www.linkedin.com/in/paula-bennett-56983886/Follow "It all starts here" on Spotify, Apple Podcasts, iHeart or YouTube so you don't miss the next one