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Mike Kanach on Trademarks & Craft Beer

Season 1, Ep. 23

In this episode, Michael D. Kanach, a partner at Gordon & Rees LLP in San Francisco and a trademark scholar focused especially on issues relating to the craft beer industry, discusses trademarks, branding, and craft beer. Among other things, he explains what trademarks protect, how to obtain a trademark, and the business considerations affecting whether to register a trademark. You can read some of Kanach's articles here and here.

Keywords: Patent law, authenticity, symbolic goods, evaluations, on-line reviews, mergers, acquisitions


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