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Rice Waste to Plastic-Free Packaging: Bas Bale of Ecologic Circle
Season 1, Ep. 144
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Every year across Southeast Asia, rice farmers burn roughly 200 million tons of leftover straw. Not because they want to, but because a single match is cheaper than the equipment needed to till it under. The smoke fills the air for weeks, the fires scorch the soil into dependence on chemical inputs, and the farmers doing the burning are often deep in debt. A recent study found that more than half of Thai farmers will never pay off what they owe.
Bas Bale looked at that waste stream and saw a supply chain.
In this episode, Bas, co-founder of Ecologic Circle, walks through how his company turns rice straw into sustainable food packaging, and why the business only works because of a farmer base almost nobody can replicate. His co-founder, Arvin, runs the largest organic Jasmine rice supply operation in the world, with roughly 2,000 farmers and 25 agronomists. Those relationships took years to build. They are also, Bas argues, the real moat, because the molding technology itself is not rocket science.
The result is a first: certified organic packaging. Bas explains how they convinced the certifiers that if one twentieth of the rice plant qualifies as organic, the other nineteen twentieths should too. That certification lets Ecologic Circle command a 20 to 25 percent premium and sell a complete story to organic food brands, a market north of 300 billion dollars growing at 10 to 15 percent a year.
We also get into the parts most founder interviews skip. What the money is actually for. Bas is raising 500,000 dollars for a pilot molding plant, two units producing about 300 tons a year, with the molds already in development and the machinery already identified. Behind that sits a 5 million dollar round targeted within two years to reach 30 tons of raw material per day, scaling to 60 and then 120.
And the risks. The EU rewrites its packaging regulations in 2027, which means adapting the technology and financing that adaptation on someone else's timeline. US tariffs could shift overnight. Sugar cane fiber competitors already have economies of scale and could drop prices. The voluntary carbon credit market has crashed.
WHAT YOU WILL LEARN
How a circular business model creates four revenue streams from one waste input: pulp, molded packaging, organic fertilizer, and biochar
Why government plastic bans and burning fines keep failing, and what actually changes farmer behavior
How to build trust with 2,000 smallholder farmers when contract farming has a reputation for broken promises across Asia and Africa
Why the paper industry is dirtier than most people assume
How plastic phase-outs in Thailand and France are opening a market window right now
Where the defensible advantage lives when your core technology can be copied
CHAPTERS
00:38 Who is Bas Bale and what is Ecologic Circle
01:33 Rice waste to packaging, explained simply
02:29 2,000 organic farmers and Thailand's farm debt crisis
04:02 From Africa to Thailand: Bas's background
05:03 Finding the circular value in a waste stream
07:11 How you get farmers to trust you and adopt
09:45 Why farmers burn: seasons, roots, and a single match
11:24 Government bans, fines, and why enforcement fails
13:21 The three products: pulp, packaging, fertilizer
15:01 Biochar, byproducts, and multiple income streams
15:59 Plastic phase-outs in Thailand and France
17:49 Molding tech, coatings, PFAS, and meat trays
18:28 First in the world: certified organic packaging
20:20 The 500K raise and what it actually funds
23:07 Next phase: 30 tons a day and a 5M round
23:45 The biggest threats: EU 2027, tariffs, and scale players
26:14 Where the moat really is
27:42 Carbon credits and the voluntary market crash
29:19 The ten year vision: 200 tons a day
LINKS
Ecologic Circle: https://ecologic-circle.com
All episodes: https://preipohype.com/podcasts
YouTube: https://www.youtube.com/channel/UCsLUZkyDl5m-EhOWyWEUiaw
Pre-IPO Hype is hosted by Jeff "Fuzzy" Wenzel. Founders raising capital, building real things, and solving problems worth solving.
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145. Green, Gray or Red: A Traffic Light for the Stock Market | Sean Tepper, Tykr
25:26||Season 1, Ep. 145Most people open a brokerage account and then freeze. Every blog and analyst says something different, and the default move is to guess or hand your money to someone else.Sean Tepper lived that. He started investing around 2010, made some money, lost some money, and hit the pause button in 2015 before it got expensive. Then he went looking for what Warren Buffett and Charlie Munger were actually doing, and concluded they were not picking stocks on feel. They were starting with math.So he built the math into a spreadsheet, tested it privately for five years rather than five weeks, and turned it into Tykr: a platform that rates stocks like a traffic light. Green means on sale, gray means watch, red means overpriced. Duolingo style lessons sit underneath it, because the goal is not to hand someone a signal, it is to make them an investor who does not need one.And he is raising. About $600K in on roughly a $1.3M target, running on WeFunder, funded largely by the same retail investors who already pay for the product. He walks through why he chose angels over VCs, why he intends to keep 100 percent control, and the Kohler and Costco story behind his plan to reach a million subscribers.TIMESTAMPS00:00 Intro: the red light00:25 The 90 second pitch: Tykr, 13,000 customers, 50 countries01:16 Origin story: 20 years in tech and the 2015 pause button02:17 Phil Town, Buffett and Munger, and the math behind value investing02:43 Five years of testing before writing a single line of code03:13 Motley Fool, Seeking Alpha, Simply Wall St and a thin field03:41 A year to build, live in 202004:09 Bring customers into the build early (lessons from GE and Kohler)04:58 Broker connections and the point of activation06:10 Why not be a wealth manager or a broker? Choosing the wide moat07:06 Only five or six reliable analytics platforms exist worldwide08:16 The biggest surprise after 1,000 customer calls: it was never returns09:04 Confidence is the product, education is the delivery09:59 Where ChatGPT, Claude and TikTok gurus actually fit10:28 Open source calculations and the guy who quit trying to rebuild them11:19 The one thing AI cannot do: sync your broker (Benzinga, Nov 2025)12:29 Protecting IP: $10,000 with a patent firm and why he walked away13:26 Hiring a second firm to audit for the publisher exclusion14:48 Why WeFunder: the partner who said "your customers will invest in you"15:44 Use of funds and the three SaaS metrics that make every dollar work16:57 The customer: 18 to 65, 70/30 male to female, 50 percent US18:38 Sports betting, prediction markets, and why he sees them as a feeder20:01 Fundraising status: $600K raised, $1.3M target, cash flow positive next20:59 The Kohler playbook: $15 million of product through Costco in one day21:40 Affiliates as the growth engine, and the road to 1 million subscribers22:13 Bootstrapper to fundraiser: how the founder role has to change22:52 Angels over VCs, keeping 100 percent control, and smart money24:26 What keeps him up at night, and the six week breaking point25:22 Hiring an affiliate agency and getting work off his plate26:14 Where to start: tykr.com, 30 day free trial, $15 a month or $99 a yearCONNECTTykr, 30 day free trial: https://tykr.com Invest in Tykr on WeFunder: https://wefunder.com/tykrDisclaimer: For informational and educational purposes only. This is not investment, legal, or tax advice, and it is not an offer to sell or a solicitation to buy any security. Any Reg CF offering may only be made through the company's official Form C and offering page filed with the SEC on a registered funding portal. Review those materials, including all risk factors, before investing. Early stage investing is illiquid and carries a high risk of total loss. All returns, metrics, projections and valuation figures discussed are the speaker's own numbers or illustrative examples and are not guarantees of future results. Past performance does not indicate future results.
143. The Gatorade for Your Eyes: An Optometrist Builds a Drink for Screen Time | Dr. Roger Wu, The Eye Drink
24:28||Season 1, Ep. 143Every eye doctor in America tells patients to take AREDS2 vitamins for their eyes. Dr. Roger Wu tracked how many of his own patients actually did it and found the number was under 10 percent. Meanwhile, the same people were drinking Gatorade, energy drinks, and probiotic sodas without being asked twice.So he built the vitamin into a beverage instead.Dr. Wu is an optometrist with two practices in Southern California and the founder of 20/20, maker of The Eye Drink, a ready-to-drink functional beverage formulated for eye health and aimed at anyone spending two or more hours a day on a screen. So, everyone.He walks Jeff through the entire build. The formulation labs that told him copper, zinc, and omega-3 could never taste like anything, several of which wanted $50,000 up front just to attempt it. The co-packers who refused to run oil-based ingredients through their equipment. The fight with his lab over sugar that started at zero, ran through about 30 prototypes, and settled at 5 grams of pure cane. And the study he ran inside his own practice, measuring macular pigment in 72 patients at baseline and again at 90 days, then re-running the whole thing because the improvement looked too good the first time.The business side is just as candid. He launched at the biggest eye care conference in the country in September 2025, then pivoted in February out of the optometry channel and into retail after beverage industry people told him the doctor route would take years. Samples are now with Sprouts and Bristol Farms, an Amazon reseller came inbound, and he is raising a bridge round: a Reg CF on Mr. Crowd and a Reg D for accredited investors ahead of a Series A, with most of it going to marketing.The last stretch is the part that will stay with you. A seven-year-old with dry eye. Presbyopia showing up in people's early thirties instead of their mid-forties. What he calls a coming tsunami of eye problems, and why he thinks nobody outside the industry sees it yet.TIMESTAMPS00:00 Intro 00:27 Meet Dr. Roger Wu 01:04 What The Eye Drink is 02:30 A 10-year-old idea 03:22 The AREDS2 compliance problem 04:19 Cold calling formulation labs 04:50 "They thought I was crazy" 05:17 The sugar fight 06:56 Finding a co packer 07:28 Launching in Vegas 07:55 The pivot to retail 08:24 Sprouts and Bristol Farms 08:53 "The Gatorade for the eyes" 09:10 Calling the FDA himself 10:54 Creating a 12th category 11:28 Gamers, creators, programmers 12:02 Electrolytes and hydration 12:47 Winning Southern California first 13:57 Why shipping dictates strategy 14:35 The Reg CF and the Reg D 14:55 Where the money goes 16:02 Will optometrists stock it? 16:47 Inside the 72-patient study 17:26 Drink versus pill 17:39 The subscription model 18:45 How much to drink 19:18 The day trader on five monitors 20:00 36-month shelf life 20:34 $535K from angel investors 21:10 Dry eye and macular damage 21:50 A 7-year-old with dry eye 23:15 Speaking at NASA 23:50 Presbyopia at 30 24:10 "A tsunami is coming" 24:36 Where to buy and how to investCONNECTThe Eye Drink, buy or subscribe: https://theeyedrink.com Reg CF investment: Mr. Crowd, https://www.mrcrowd.com Reg D and accredited investors: Sean Ellis, Moody CapitalDisclaimer: For informational purposes only. This is not an offer to sell or a solicitation to buy any security. Any Reg CF offering may only be made through the company's official Form C and offering page filed with the SEC on a registered funding portal, and any Reg D offering only through its official documents to eligible investors. Review those materials, including all risk factors, before investing. Early stage investing is illiquid and carries a high risk of total loss. Product statements reflect the speaker's own experience and observations, have not been evaluated by the FDA, and this product is not intended to diagnose, treat, cure, or prevent any disease. Nothing here is medical, investment, legal, or tax advice.
142. The Uneven Coin Flip
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141. Give Joy, Get Joy: How Fureelz Is Building the TikTok for Animal Lovers — with Ashley Quincey
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140. The $7M Moat: Chickie Fitzgerald on Why AI Can't Crack Travel Tech
28:04||Season 1, Ep. 140Every company sells to people who travel — but almost none of them sell travel. That gap is where revenue quietly leaks out, and it's what Chickie Fitzgerald built Solutionz to capture.Host Jeff sits down with Chickie — on her 13th startup — to unpack how Solutionz plugs into the systems people already use (CRMs, calendars, event platforms, even healthcare and winery sites), so when a user is inspired to book a hotel or trip, they never leave to do it. One integration, multiplied across thousands of clients and travelers.Chickie breaks down the "do you want fries with that?" adjacency model, why the business works like an ATM (you make money when the product is used, not when it's plugged in), and how ~$7M invested and 40 years of expertise create a moat rivals can't replicate. She makes the contrarian case that AI can't master her industry — and that the founder is not the best salesperson.She also opens up about funding: $622K from friends and family, a $1.2M Reg CF crowdfunding raise, a planned $5M round, and an impact model that donates 10%–50% of gross revenue to each client's charity of choice. Her thesis: companies that give more make more.Highlights(01:48) The revenue leak nobody sees(02:48) Three verticals: CRM, event tech, and a hidden one in healthcare(04:27) How one webinar pulled in Verizon, Oracle, IBM & HP execs(05:30) Building a $7M, 40-year moat(07:00) Why AI can't win: it can find a hotel, but can't book it(11:50) The ATM principle and upside-down SaaS revenue share(13:01) The McDonald's "fries with that" lesson(16:30) Debunking the founder-as-salesperson myth(17:36) Slicing Pie equity and why every exec is a cash investor(19:42) The Reg CF reality: SEC hoops, audit costs, $1.2M then $5M(26:21) "Giving is like gravity" — the impact model(28:45) Where to start: Solutionz.com/investors and the Smart SnapshotLinksSolutionz: https://www.solutionz.comInvestor page: https://www.solutionz.com/investorsYouTube: https://youtu.be/a5SsgniM7G8DisclaimerThis podcast is for informational purposes only and is not an offer to sell or solicitation to buy securities. Any Reg CF offering may only be made through Solutionz's official Form C and offering page filed with the SEC and hosted on a registered funding portal — read those materials, including all risk factors, before investing. Early-stage investing carries a high risk of total loss and is highly illiquid. Projections, margins, and forward-looking statements reflect the speaker's assumptions and are not guarantees of future results. Nothing here is investment, legal, or tax advice; consult your own advisers before investing.
139. From Corporate Servant to Startup Founder: Dr. Deepak Bhootra on Sales Coaching, Career Resilience & Raising on Wefunder
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138. The Part of Your Capital Raise Nobody Talks About
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