The Internet Marketing Podcast

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.In this episode:07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.31:08 Exploring potential content cross-pollination and the associated risks.49:12 When it’s time to get a new website53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://www.semrush.com/https://www.searchpilot.com/ More about our panellists: Claire Carlile – https://www.linkedin.com/in/clairecarlileClaire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity. Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Sally Raymer – Linkedin.com/in/sally-r-seoSally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.Dave Cousin - https://www.linkedin.com/in/davecousin/Dave has been with Oban International since 2021 as Head of Organic. With 20 years’ of experience, he is an expert in International SEO and has previously worked with some of the world’s biggest, most global brands. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.In this episode:11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking.25:00 How analytics data should influence strategy.40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.41:29 KPI’s evolve over time – why you need to distinguish between channel and business metrics.53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future. Resources mentioned:https://developers.google.com/analytics/devguides/collection/ga4https://www.heap.io/ More about our panellists: Patrick Stox – https://www.linkedin.com/in/patrickstox/Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor. Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities. Gareth Beck – https://www.linkedin.com/in/garethb/Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.Natasha Burtenshaw-deVries - https://www.linkedin.com/in/natashaburtenshawdevries/Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America.  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you’re keen to learn more about SEO within the ecommerce landscape and the KPI’s and metrics needed to measure success, this episode is for you.In this episode:24:33 Why simplifying and minimizing jargon builds trust.31:31 The full picture – monitor organic sessions for success, but consider impact on other business areas. 34:00 Improved results for retailers - focus on average order values and adjust marketing based on product performance.40:00 It’s not all about traffic - Incremental testing, proof of concept and clear SEO goals should be tied to company objectives.50:06 Why it’s important to trust in your product and have well-managed site. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://cloud.google.com/generative-ai-studiohttps://chatgpt.com More about our panelists: Neha Khanna – https://www.linkedin.com/in/nkkhanna/Neha, a seasoned Technical Product Manager at Wayfair with a passion for innovation, leads Gen AI and digital marketing use cases. She's SEO/SEM expert and prolific contributor to Search conferences, podcasts, panels and more.  Caleb Chatfield – https://www.linkedin.com/in/calebchatfield/Caleb is a Solution Consultant for the SEO analytics and automation software company Botify. Caleb has supported some of the world's largest websites to maximise their organic traffic through analysis and subsequent deployment of Botifys tools. Lorcan Fearon – https://www.linkedin.com/in/lorcan-fearon-1ab998168/Lorcan is a Senior SEO Specialist & Operations Lead at the UK arm of StudioHawk, Australia's largest SEO agency.Lucia Dello – https://www.linkedin.com/in/luciadello/Lucia specialises in turning complex data into meaningful insights to optimise company strategy and operations. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with PR professionals and the importance of building quality links - or if you’re a small business looking for pro tips to improve your content marketing activity, this episode is for you.In this episode:01:15 How businesses can future-proof their content marketing and PR strategies.08:40 Key metrics for measuring the success of content and how they differ based on the type of content.16:22 Challenges and opportunities in integrating social media and influencer outreach with PR efforts.23:50 Differing perspectives on the effectiveness of reactive PR versus data-led campaigns.38:55 Effective strategies for managing crisis situations and repairing a company's reputation after negative PR. Resources mentioned:https://www.reddit.com/https://analytics.google.com/analytics/academy/course/5 Find out more about our panelists: Karim Adib https://www.linkedin.com/in/karimadib/Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO. Victoria Roscow https://www.linkedin.com/in/victoria-roscow-196925114/Victoria is Head of Content at Manchester-based digital marketing agency, Dark Horse. She leads on the on-page SEO and content marketing strategy for clients across the country. Will Waldron https://www.linkedin.com/in/will-waldron-0b0088111/Will has 10 years of experience in both traditional and digital PR, developing multi-channel campaign strategies to clients across multiple sectors based all over the world. Sarah-Jayne Taylorson – https://www.linkedin.com/in/sarah-jayne-taylorson/Sarah-Jayne is a Digital PR Consultant at NORTH. She has over 3 years in-house experience and enjoys putting her clients at the heart of the news agenda to secure high quality links in top tier outlets.To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re keen to learn more about link building as part of your digital marketing strategy, this episode is for you.In this episode:06:08 Why link context is crucial for search optimization.12:59 Link building analysis - Quality vs quantity.17:23 How internal linking enhances search engine understanding.32:25 Proactive outreach to journalists yields 63% more replies.42:28 Using AI - communication, outreach, and summarizing.53:37 Paying for links – why this is a bad idea for your strategy. 01:03:38 How analysing competition links can help determine your strategy. Resources mentioned:https://pressbooks.com/https://justreachout.io/https://ifttt.com/https://www.midjourney.com  Find out more about our panelists and connect with them here: Olivia Bence - https://www.linkedin.com/in/olivia-bence-883260132/Olivia has over six years of experience working in the industry and has worked in a variety of industries at leading PR agencies in Manchester, Olivia's passion for digital PR and innovative tactics on how to get links really shines through. Vince Nero - https://www.linkedin.com/in/vinnero/Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. Dixon Jones – https://www.linkedin.com/in/dixonjonesAuthor of Entity SEO. CEO of InLinks. Lifetime Achievement Award Winner. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.In this episode:07:42 Interjecting expertise - HubSpot checklist resource for content productivity.12:15 Reddit & Quora - trend leads to SEO changes.17:24 Content creation shifts to AI-driven information generation.19:42 How focusing on middle and bottom of funnel content can drive business KPIs.22:14 The importance of managing stakeholder expectations for traffic KPIs  Resources mentioned in this episode:https://www.amsive.com/insights/author/lily-ray/https://searchengineland.com/author/barry-schwartz  More about our guests: Experienced in both in-house and agency SEO, Bianca Anderson makes valuable contributions to driving innovation at HubSpot and has led the creation of HubSpot's EEAT Playbook. Bianca is also the Project Manager of the Blog Insights Report, which plays a crucial role in influencing 90% of all published or updated blog content. Connect with Bianca here: https://twitter.com/binksdoesseohttps://www.linkedin.com/in/bianca-anderson/ Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. Connect with Andy here: www.orbitmedia.comhttps://www.youtube.com/orbitmediahttps://www.linkedin.com/in/andycrestodina/  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get a better understanding of how paid advertising can work for you, or to improve your current campaigns, this episode is for you.In this episode:05:15 Why understanding KPI's and testing is crucial in paid media. 09:03 How making confident, accurate decisions and using short-term data to validate long-term outcomes can lead to success.12:50 Managing internal metrics, platform control, and budget allocation for success with awareness campaigns.14:17 How to drive platform use by focusing on social media metrics and user engagement.20:53 Balancing art and science - How to navigate the intersection between platform data and analytics. Resources mentioned in this episode:https://www.dentsu.com/blog www.youtube.com/@eMarketingAssociation More about our guests: Julia is a Digital Director and has focused on Search and Performance Media for Enterprise-sized organizations for 16 years. These days, she focuses on optimizing inside platforms, while ensuring that different media works in harmony rather than in silos. Ask her about QSR, Public Sector, Luxury Travel, and Retail. Connect with Julia here: https://www.iprospect.com/en/ca/https://www.linkedin.com/in/juliavyse/ Kevin Lee is a marketing mad scientist, entrepreneur, marketing expert, investor and cause marketing philanthropist. He is the co-founder of full-service marketing company, Didit, and founder of GivingForward.org, a cause marketing nonprofit that along with its predecessor We-Care has generated millions of dollars for nonprofits and billions for businesses. Connect with Kevin here: https://www.emarketingassociation.com/https://www.linkedin.com/in/variousventures/  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you.In this episode:03:18 Ad trends: automation, AI, privacy regulations and opportunities.07:51 The balance between being creative and precise targeting in video formats.14:08 YouTube and Google’s development of powerful video platforms.18:54 How the ad industry has simplified their tools for ‘average’ users.20:09 How marketers need to adapt to platform changes for increased ad revenue.  Resources mentioned in this episode:Google Ads Help Centre https://support.google.com/google-adsFace to face events  More about our guests: Cory Henke specialises in the direct-to-consumer advertising space. He is renowned for speaking about YouTube Advertising, Data Visualization, and Media Buying at conferences worldwide. Cory's unique contribution to the industry includes developing and managing a proprietary dashboard and analytics platform, utilized by a select group of agencies and advertisers to enhance their digital advertising strategies. Connect with Cory here: https://variable.mediahttps://twitter.com/coryhenke/https://www.linkedin.com/in/coryhenke/ Jyll is a Google Ads coach and marketing instructor servicing some of the world’s largest advertisers, including Fortune500 companies and Google! She runs several successful learning programmes and boasts a 60K+ following on TikTok, bringing her "insider" expertise to the masses. Connect with Jyll here: https://www.linkedin.com/in/jyllsaskingales/https://jyll.mykajabi.com/newsletter-sign-up  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you’re keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you.In this episode:04:38 SEO’s shift to contextual relevance over keyword stuffing, and how it’s impacting local businesses' organic visibility.07:00 Why SEO professionals should be prioritising true marketing over algorithms.16:13 Search is evolving beyond Google. Businesses need to adapt and be present across all platforms.18:08 Improving website content for better search engine visibility can be an easy win.20:38 How AI assistants provide personalised, multi-option suggestions based on personal history and preferences, even in familiar locations. Resources mentioned in this episode:Local Search Tuesdays by Greg GiffordRicketyroo blog More about our guests: Amanda Jordan is an esteemed local SEO strategist and consultant. Regularly invited as an expert speaker, Amanda shares her ability to demystify complex SEO concepts with ease, sharing her vast knowledge of the industry, especially in managing the unique challenges faced by franchises and multi-location businesses. Connect with Amanda here: https://ricketyroo.com/https://www.linkedin.com/in/amanda-j-96797686/ Greg Gifford is the COO at SearchLab, a boutique marketing agency specialising in Local SEO and PPC. Currently one of the most in-demand speakers at digital marketing and automotive conferences all over the world, Greg shares over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.Connect with Greg here: https://searchlabdigital.comhttps://twitter.com/greggiffordhttps://linkedin.com/in/greggifford  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.