The SiteVisibility Internet Marketing Podcast


#660 What's Different About SEO for SaaS Companies? w/ George Chasiotis, Managing Director of Minuttia

Ep. 660

***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at***


In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:

  • What should managers do before rolling out SEO tools for their team?
  • How to sell SEO to SaaS startup investors
  • Are agencies responsible for educating prospects about SEO?
  • What's different about SEO for SaaS companies in comparison to other industries?
  • What's better than focusing on marketing your product's features?
  • 6 key factors in producing effective topic clusters









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More Episodes


#665 [From The Archive] Communicating With Authenticity w/ Christine Michel Carter

Ep. 665
I'm back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives. This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It's a timely episode for me to revisit personally, but I think the principles and stories Christine shares are applicable and relatable to many of us. Enjoy the episode and see you next week!In this episode we discuss:How Christine commits to authenticity in her writing and how writers, journalists, and marketers can tooUsing feedback from your audience and vulnerability in your writing to improve your communicationThe best way to approach and work with influencersThe current state of authenticity and social mediaExamples of people and brands that do a great job of leading with authenticityReferenced on this episode:[Book] Mom AF by Christine Michel Carter[Book] Not Just Black and White by Dr. Anni Reinking[Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter[YouTube Channel]: Dhar MannGrammarly writing assistantHelp a Reporter OutTrelloCONNECT WITH CHRISTINE: WITH SITEVISIBILITY: