The SiteVisibility Internet Marketing Podcast
#632 How To Integrate Direct Mail with Digital Marketing w/ Dave Fink, CEO of Postie
In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.
In this episode, we discuss:
- If it is easy to apply digital marketing skills to the discipline of direct mail advertising?
- Whether purpose-driven brandsare more open to utilising direct mail marketing?
- How difficult it is to track the success of direct mail campaigns?
- What can prevent SMEs from adopting sophisticated direct mail advertising?
- What lessons you can take from digital marketing and apply to direct mail?
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