The SiteVisibility Internet Marketing Podcast

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#607 How To Be Truly Customer-First with Martin Newman, Founder of The Customer First Group

In today's episode we're joined by Martin Newman, Founder of The Customer First Group.


Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences.


In this episode we discuss:


  • Martin's early lessons in customer service from working in his father's opticians in Glasgow
  • How 'cost-to-serve' financial models impact customer-centricity
  • Why businesses to focus on being people-first before being able to become customer-first
  • Examples of how to empower your employees to be customer first
  • Is customer service better in the US than in the UK?
  • Is Amazon a customer-centric brand?
  • How to offer best-in-class eCommerce experiences


Referenced in this episode:



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For all feedback and guest recommendations, please email

7/28/2022

#660 What's Different About SEO for SaaS Companies? w/ George Chasiotis, Managing Director of Minuttia

Ep. 660
***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.***In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:What should managers do before rolling out SEO tools for their team?How to sell SEO to SaaS startup investorsAre agencies responsible for educating prospects about SEO?What's different about SEO for SaaS companies in comparison to other industries?What's better than focusing on marketing your product's features?6 key factors in producing effective topic clustersREFERENCED ON THIS EPISODE:https://zapier.com/ https://www.clearscope.io/ https://ahrefs.com/ https://wise.com/ https://nordvpn.com/ https://vidiq.com/ https://clickup.com/ https://www.canva.com/ CONNECT WITH GEORGE/MINUTTIA:https://minuttia.com/https://www.linkedin.com/in/georgioschasiotis/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
7/22/2022

#659 Generating High-Quality Leads via Social Media w/ Chris Smith, Author of The Conversion Code

Ep. 659
In this episode we're joined by Chris Smith, Author of The Conversion Code and Co-Founder of Curaytor. In his early career, Chris worked with billionaires Dan Gilbert and Lou Pearlman - experience that helped him springboard into success in roles including working for a billion-dollar publicly traded company and a startup that was acquired for nine-figures. He's since co-founded Curaytor, growing the company to eight figures in recurring revenue.In this episode we discuss:Being mindful of the pressure that customers feel when talking to salespeopleWhy Human Businesses WinUsing email to provide additional value for customersInspiration that salespeople can take from GaryVeeRESOURCES[Chrome Extension] Download Chris' recently released Chrome Extension, 'SAMI - Sales and Marketing Inspiration' from the Chrome Web Store.[AMAZON UK] The Conversion Code: https://amzn.to/3PuJe9T[AMAZON US] The Conversion Code: https://amzn.to/3oq4t0ICONNECT WITH CHRIS:https://www.theconversioncode.com/https://www.instagram.com/chris_smth/https://www.tiktok.com/@conversioncodechrisCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com