The Internet Marketing Podcast

In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in!In this episode:05:25 Taking the measurements – recommended tools to measure specific marketing metrics.08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources.13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands.17:38 Why adaptation is important when catering for diverse audiences.Resources mentioned in this episode:https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/https://coreupdates.com/https://ellenforster.substack.com/https://www.tiktok.com/@aliceisgratified   More about our guests: Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO. Connect with Natalie here:https://nataliearney.com/https://www.linkedin.com/in/natalie-arney-33844052/https://twitter.com/__nca  Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands. Connect with Zoe here:https://www.instagram.com/zoeburke_editor/https://www.hitched.co.uk To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!In this episode:06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles.09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists.11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content.16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling.19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue.  Resources mentioned in this episode:The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books https://connective3.com/resources/  More about our guests: Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester.  Connect with Olivia here: https://www.linkedin.com/in/olivia-bence-883260132/  With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors. Connect with Will here: https://www.linkedin.com/in/will-waldron-0b0088111/https://connective3.com/    To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you’re looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you.In this episode:06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency.07:45 How does social media fit into brand ownership and responsibility?13:00 Discussing leadership and thought leadership in organizations.16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy.19:22 Encouragement to explore new ideas and resources. Resources mentioned in this episode:How to build a story brand by Donald Millerhttps://www2.deloitte.com   More about our guests: Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years’ experience in technical and on-site SEO, she heads up all SEO delivery across clients. Connect with Annika here: https://seeker.digital/https://www.linkedin.com/in/annika-haataja/  Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online. Connect with Kineta here: https://www.schoolofsocial.org.uk/https://www.linkedin.com/in/kinetakelsall/  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you’re looking for practical tips on how to improve your global campaigns, this episode is for you.In this episode:03:46 Peace’s focus on Africa's leading presence as an emerging international market.07:39 Why understanding cultural context is crucial for effective international campaigns.12:59 Understanding the variations in each country's media landscape – what and how do they consume their news?17:54 Why having a good network is essential when hiring local freelancers, especially translators.20:23 Placing trust in agencies or freelancers for content localisation – get to know them first. Resources mentioned in this episode:https://www.lennysnewsletter.com/ https://www.reforge.comhttps://www.tlcfreelance.com/newsletter More about our guests: Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator.  Connect with Peace here: https://www.youtube.com/peaceitimiofficialhttps://www.linkedin.com/in/peaceitimi  Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications.  Connect with Laura here: https://www.linkedin.com/in/laura-miguez-843444115/  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years’ collective experience. If you’re looking to get practical tips on how to improve your digital marketing performance with better site structure and SEO, this episode is for you.In this episode:07:41 Understanding Google's priorities in website searches.11:16 Unique page content and SEO alignment analysis.14:03 Why information architecture is important for website structure and on-site SEO.20:09 Recognising customer needs, seeking resources for customer needs. Resources mentioned in this episode: Moz – Beginners Guide to SEO Web app design resource – patterns.dev  More about our guests: Sally is an SEO expert and Founder with almost a decade of experience. Spanning everything from technical SEO to localisation, internationalisation and more, Sally has worked in a variety of industries, including b2b and b2c markets.Connect with Sally here: Linkedin.com/in/sally-r-seowww.seoinmotion.com Mark is a Senior Organic Performance Account Manager and has worked in SEO for nearly 6 years. His experience spans a range of clients, from big brands to SMEs in industries such as Travel, Finance, Saas & Ecommerce. Connect with Mark here: https://www.linkedin.com/in/mark-stanford-janes-4357a7129/https://weareroast.com/   To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.In this episode:06:02 Why some companies struggle to market products and seek guidance.09:54 Comparing paid social and search platforms – Bing vs Google12:34 Why it’s important to optimise your landing page and/or website11:54 Paid search and social media: competition and value. Resources mentioned in this episode: Russell Brunson – ClickfunnelsMike Rosa PPC expert More about our guests: Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.Connect with Veronica here: https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/https://verorumor.com/ Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying.  Connect with Ethan here: https://www.linkedin.com/in/ethan-lambert/https://darkhorse.co/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode.In this episode:06:23 Garbage in = garbage out. Why you should start small and avoid shortcuts when starting out with AI.10:01 Using AI for daily data analysis and Chat GTP customizations.15:51 Ethical and legal concerns regarding data protection and plagiarism.20:02 Challenges of validating large language models' reliability. Resources mentioned in this episode:  EverydayAi podcastPrime Prompt Polish ChatGPT course: https://podPPP.comMoz blog - Tom Jeffery - ‘Why should I pay you to use AI for my SEO?’  More about our guests: Chima is a senior content marketing and strategy professional for Moz. She's also the founder of The Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for BIPOC marketers globally. Connect with Chima here:https://moz.comhttps://www.linkedin.com/in/chima-mmeje/@chimammeje  Luke is an SEO consultant with 9+ years of experience. Having worked both in-house and agency side, Luke is currently applying his trade at Reddico Digital and has a passion for working with AI and finding new ways to integrate it within workflows. Connect with Luke here:https://twitter.com/Lgoshhttps://www.linkedin.com/in/luke-gosha/@Lgosh  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.  

In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in!In this episode:08:10 Paid social ads - your invitation to new potential customers.12:45 Why it’s important to consider ad placement and design for attention on different platforms.14:11 Repurposing content, and reaching wider audiences through video.19:56 Ads create sense of belonging and story.21:49 How and why analysing target customers for best engagement is so important. Resources mentioned in this episode: Northbeam – weekly newsletter for platform dataThinkbox – video specific data insights/events  More about our guests:Danielle is the Agency Marketing Manager at Revenue Growth Agency. An avid believer in the power of storytelling to helping brands break through advertising noise, Danielle’s passion lies in the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns. Connect with Danielle here: https://www.linkedin.com/in/danielle-gipps-7aa098110/ Carla is a marketeer with over 9 years’ experience in the field of performance marketing. After leading the paid media activities for entities such as Adidas, Reebok and Gucci, she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She now dedicates her time to her entrepreneurial journey as founder of 3 companies. Connect with Carla here: https://www.linkedin.com/in/carla-rovaris-793831b6/   To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insights and stay up to date with the ever-evolving world of digital marketing.In this episode:08:39 AI imagery - discussing trust and human instinct.10:50 Diverse content formats are crucial for engagement and success - Video is a key focus for its storytelling potential.15:17 Using AI to create graphic or animated content saves time but may lack human essence.18:24 Prototyping for persuasion and experimentation, repurposing for investment. Resources mentioned in this episode:Search Engine JournalStory Worthy by Matthew DicksSteal Like an Artist by Austin Kleon  More about our guests:Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO. Connect with Karim here: https://www.clickthrough-marketing.comhttps://twitter.com/KarimAdibPRhttps://www.linkedin.com/in/karimadib/  Proud father of 2 and tech enthusiast, Manuel has over 14 years of experience in digital marketing. He has honed expertise in holistic digital growth strategies for small to big international businesses and he is committed to pushing the boundaries of innovation.  Connect with Mauel here: https://twitter.com/manu_madedduhttps://www.linkedin.com/in/manuel-madeddu  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.