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The SiteVisibility Internet Marketing Podcast

Insider marketing tips and advice from one of the world's most popular marketing podcasts.

Listen to one of the world's most popular marketing podcasts, brought to you by SiteVisibility every Thursday. The SiteVisibility Internet Marketing Podcast has been hosted for over 15 years, has been downloaded over 2 m
Latest Episode5/12/2022

#650 Modern Principles of Successful Storytelling in Business w/ Andreas Loizou, Author of The Story is Everything

Ep. 650
In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'.Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss:The dangers in writing too earlyThe pros and cons of documenting your storytelling journeyWhat is neurorestriction?Have the fundamentals of storytelling changed?The benefits of having a feedback buddyPrinciples to apply for successful storytelling in businessReferenced on this episode:[BOOK - Amazon UK] The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/3LaBfLW[BOOK - Amazon US]: The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/37EkJWYCONNECT WITH ANDREAS:https://www.linkedin.com/in/andreas-loizou-66b68644/https://margatebookie.com/https://twitter.com/margatebookieCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
5/12/2022

#650 Modern Principles of Successful Storytelling in Business w/ Andreas Loizou, Author of The Story is Everything

Ep. 650
In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'.Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss:The dangers in writing too earlyThe pros and cons of documenting your storytelling journeyWhat is neurorestriction?Have the fundamentals of storytelling changed?The benefits of having a feedback buddyPrinciples to apply for successful storytelling in businessReferenced on this episode:[BOOK - Amazon UK] The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/3LaBfLW[BOOK - Amazon US]: The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/37EkJWYCONNECT WITH ANDREAS:https://www.linkedin.com/in/andreas-loizou-66b68644/https://margatebookie.com/https://twitter.com/margatebookieCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
4/28/2022

#648 Lessons from 80s TV Advertising That You Can Still Apply Today, w/ Luke Cairns, Head of Production at Hightower Video

Ep. 648
In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s. In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including: Early forms of influencer marketing in 80s TV adsTV advertisers that became filmmakersHow creative freedom has changed for videographers since the 80sConcepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)Referenced on this episode:Dunlop 'Tested for the Unexpected' ad: https://www.youtube.com/watch?v=NLWWtgqDG2M&ab_channel=LeodeganLevi's 'Laundrette' ad: https://www.youtube.com/watch?v=wT4DR_ae_4o&ab_channel=MarcelVisserCinzano 'Airline' ad: https://www.youtube.com/watch?v=rkjidE0WnAIRed Rock Ciders ads w/ Leslie Nielsen: https://www.youtube.com/watch?v=7hqwBR8jzK4&ab_channel=headbang0rVerizon ad directed by Michael Bay: https://www.youtube.com/watch?v=yj9yt1M7S-8&ab_channel=GeniusKingdomMoviesHovis Bike ad by Ridley Scott: https://www.youtube.com/watch?v=6Mq59ykPnAE&ab_channel=carltonreidUnited Colors of Benetton ad from 1986: https://www.youtube.com/watch?v=hLWidCllIgY&ab_channel=ewjxnCONNECT WITH THE LUKE/HIGHTOWER VIDEO:https://www.hightower.video/https://www.linkedin.com/in/lukecairns/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
4/21/2022

#647 Modern Email Marketing That Won’t Make You Feel Sick w/ Rob & Kennedy, Founders of Email Marketing Heroes

Ep. 647
In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes. Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing.In this episode, we discuss:How Rob & Kennedy found their way into the world of email marketing via show businessWhat is ethical persuasion? What is the advantage of copywriting over other formats such as video and audio?Grubby email marketing techniques to avoidWhat's more important than the subject line when with respect to email open rates?Techniques to help reduce the friction of writing frequentlyHow to utilise the S L O frameworkReferenced on this episode:Dean Jackson's 'Super Signature': https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/The Email Marketing Show: https://www.emailmarketingheroes.com/podcast/ The League - Email Marketing Membership: https://get.emailmarketingheroes.com/league *Exclusive Listener Download*: 12 Creative Ways to Get More Clicks with the Next Email You Send: https://emailmarketingheroes.com/imp CONNECT WITH THE EMAIL MARKETING HEROES:https://emailmarketingheroes.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
4/7/2022

#645 Mastering The Art of Storytelling on Podcasts, w/ Jeremy Ryan Slate, CEO of Command Your Brand

Ep. 645
In this episode we're joined by Jeremy Ryan Slate, CEO of Command Your Brand. In addition to being CEO of one of the world's leading podcast booking agencies, Jeremy is a seasoned podcaster, having published nearly 1000 episodes of 'The Create Your Own Life Show'. He shares with us his lessons in storytelling, derived from thousands of hours spent interviewing the world's peak performers.In this episode, we discuss:Can overpreparation can kill a good story?How to use silence to your advantage in interviewsQuestions that help surface a guest's best storiesHow long does it take before the true benefits of podcasting start to pay off?How to gain trust from listenersReferenced on this episode:https://krisp.ai/https://www.noagendashow.net/https://www.jumblethink.com/podcast[Book] Unremarkable To Extraordinary by Jeremy Ryan Slate: https://getextraordinarybook.com/CONNECT WITH JEREMY/COMMAND YOUR BRAND:https://www.jeremyryanslate.com/https://commandyourbrand.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
3/31/2022

#644 How To Integrate AI In Your Sales & Marketing Strategy, w/ Katie King, CEO of AI in Business

Ep. 644
In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released 'Using Artificial Intelligence in Marketing' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'. ***Listener Discount*** To get 20% off Katie's latest book, 'AI Strategy for Sales and Marketing', use the code PMK20 during checkout at koganpage.com.In this episode, we discuss:Can you developer a career in AI if you don't have a technical background?What is an AI summer?The argument for why you should be considering investing in AI solutions before it's too lateWhy business investment in AI training is essentialThe benefits of AI agility for small and medium businesses Is AI reframing what it means to be creative?Referenced on this episode:https://www.weforum.org/https://www.parliament.uk/about/mps-and-lords/members/apg/https://www.mckinsey.com/https://www.ibm.com/watsonhttps://courses.helsinki.fi/en/aytkt21018/126531969 https://www.pwc.co.uk/contacts/m/maria-axente.html https://london.theaisummit.com/ https://theodi.org/person/caroline-gorski/ https://www.gartner.co.uk/en/methodologies/gartner-hype-cyclehttps://concured.com/CONNECT WITH KATIE/AI IN BUSINESS:https://www.aiinbusiness.co.uk/[Book] AI Strategy for Sales and Marketing by Katie King: [Book] Using Artificial Intelligence in Marketing by Katie King: CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutthttps://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityIf you have feedback or you'd like to be a guest, please send this to marketing@sitevisibility.com