Intelligence Talks


Will Snoop Dogg’s metaverse mansion shake up the real estate world?

Last year, someone spent a little under a half-million dollars to be Snoop Dogg’s next-door neighbour. In the metaverse or Snoopverse, of course. Snoop first started building his own virtual world in September last year on the Sandbox platform, one of the world’s biggest metaverse firms.  

In this episode, our second Wealth Report special, we hear from the man behind the launch of the Sandbox, Yat Siu. The Hong Kong based entrepreneur and angel investor is CEO of block chain and gaming firm Animoca Brands. Animoca, valued at $5bn, has pivoted dramatically in recent years towards blockchain, NFTs and the metaverse - buying up The Sandbox in 2018. Anna is also joined by Knight Frank partner and Wealth Report deputy editor Flora Harley who interviewed Yat for the magazine. 

They discuss investor appetite for buying up virtual real estate, how dealmaking works in the Sandbox and how the virtual will influence physical real estate trading – plus, what’s it really like being Snoop Dogg’s neighbour?

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