Instagram is one of the biggest social media networks on the market right now. With over one billion active monthly users and 25 million active business accounts, it’s clear they’re not going anywhere anytime soon. That’s why in this article, we’re covering 10 marketing strategies on Instagram.
So you can better use the platform to connect and convert your ideal customer. Let’s get to it.
Let's dive right into the tips, starting with number one, optimize your bio.
Optimize your Bio
The very first thing you wanna do on Instagram marketing whether you’re just getting started or whether you’re looking to take your account to the next level is to really fully optimize your bio by describing accurately, clearly and concisely what you do and who you do it for.
This is also your opportunity to talk about why you’re worth following. After all, what you do and who you do it for is one part of the puzzle but why is your account worth someone’s attention and time? Videos are the best for attention grabbing and entertainment. You can videos using any video downloader.
Of course, if you’ve got them there, you’ve compelled them with what you do and who you do it for and why you’re worth following, well then obviously you’re gonna wanna follow this up with an effective call to action leading them somewhere to get them off the site and to basically try to build your network some other way.
A perfect example here is offering some kind of freebie or guide or lead magnet and making sure to link that up using the link in your bio.Paid Promotions
Alright, moving right along to our next tip, paid promotions.
My advice here is pretty straightforward. If you’ve got a business and you wanna generate more leads, customers and sales, well, you’re gonna wanna leverage the incredible power of Instagram ads. This does a couple really cool things for your business.
The first of which is that it allows you to keep your organic feed free from all promotions because you’re gonna be able to supplement that with paid advertising.
The second thing is that understanding that Instagram ads are one of the most powerful advertising tools available today, namely because they’re owned by Facebook ads which as we all know has one of the most powerful advertising algorithms available, allowing you to pinpoint your exact ideal target market and put your message directly in front of them.
If you’ve got a business that’s trying to generate more leads, customers, and sales, you should be using Instagram ads, end of story.