cover art for #014: The Power of Purpose - John O'Brien, Partner at One Hundred

Inspiring Sustainability - Podcast

#014: The Power of Purpose - John O'Brien, Partner at One Hundred

Ethical purpose champion, author and philanthropist, John spent over a decade with Business in the Community before managing several of the Prince of Wales' charity programmes. More recently John wears several hats within Omnicom, where his passion for purpose led positions is evident. He brought all his learning from the last decades together in his book "The Power of Purpose", which has the tempting sub-title: "Inspire teams, engage customers, transform business" and has got into the Top 10 for Amazon, and Top 3 for WH Smith business book charts. John is a #GameChanger within the world of charity, social enterprise and business, and in this podcast we discuss how anyone within an organisation has the potential to influence and add purpose to their place of work.  ​ John shares his obervsations of the shift towards purpose lead organisations following the financial crash, the rise and fall of "CSR" and how to use the power of purpose to create a new culture within your organisation.  Find see his Tweets here.

Host: Adam Woodhall of


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  • 33. #033: Why Some Clean Technologies Fail While Others Succeed - Clive Hall of Rushlight Events

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  • 32. #032: Cleantech + #ClimateAction motivations, frustrations, challenges and opportunities – Hugh Parnell of Cambridge Cleantech

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  • 31. #031: Game Changers squared: mainstreaming 1000 sustainability solutions – Willem van Hasselt of Solar Impulse Foundation

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  • 29. #029: From disrupting mobility to cleantech investing - Charlotte Morton of Cleantech Innovate

    Serial entrepreneur Charlotte Morton of Cleantech Innovate shares her experience founding, advising and investing in game changing sustainable startups.In this episode, Charlotte talks about her inspiration switching from being a lawyer to founding car rental company Whizzgo which was acquired by City Car Club. Charlotte currently runs We Are Orchard where they manage the trade association ADBA (Anaerobic Digestion and Bioresources Association) and Cleantech Innovate events that showcases and connects startups in sustainability with investors.Highlights of this episode:Introducing the pay-by-the-hour car rental concept to the UK and changing consumer behaviours with WhizzgoRunning a trade association organisation for sustainability niches at We Are OrchardThe types of support startup can expect from Cleantech Innovate and some of her favourite startup ideasElements that will derisk a startup for investors and success factors for foundersHow to bring the right experience into your board member and executive teamUseful links:Charlotte Morton’s Linkedin Morton’s Twitter Are Orchard Are Orchard’s Linkedin: Are Orchard’s Twitter: Innovate Innovate YT channel Power Solution
  • 28. #028: Unshackling ourselves from fossil fuels - Richard Barker at Iona Capital

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  • 27. #027: Leading a revolution with a life less throwaway - Tara Button, Founder of BuyMeOnce

    BuyMeOnce is an online curator of beautiful products that last. Tara Button, CEO of and author of “A Life Less Throwaway” shares her journey from working at a global advertising agency to manifesting her dream of a global platform for durable goods and leading a movement for sustainable living. First inspired by a Le Creuset cast iron pot, she was constantly looking for products that last and thought that someone else must have created a website with such a collection. Tara was “stalked by the idea of a website” for over 2 years before realising she had to take action.Tara shares her journey of commercialising the early Buy Me Once website after a Telegraph article went viral and her inbox was flooded with interest. After two major website upgrades and a change in business model, Buy Me Once is a growing seven person team, including one in New York, and over 2000 products listed.Highlights of the podcast:+ How they have developed a process to assess longevity and durability of products+ What companies are doing to improve the sustainability of products+ Why Tara is campaigning to make product lifetime information more transparent+ How the circular economy is the only way forward+ Tara’s book being sold all over the world, from Taiwan to Turkey and Vietnam to Poland+ Interesting products listed on their website; including a pen that has enough ink to last a lifetime, the unpoppable One World Futbol and the Elvis & Kresse wallets made out of London Fire Brigade hosesBuy Me Once website: www.buymeonce.comTara’s personal website: www.tarabutton.comTwitter Life Less Throway: World Futbol: Space Pen: & Kresse: https://www.elvisandkresse.comHost Adam Woodhall of www.inspiring-sustainability.comConnect:
  • 26. #026: Turning mangroves into money: cryptocurrencies for good - Alan Laubsch, Director of Lykke’s Natural Capital Markets group

    The risk of crossing a tipping point leading to ecosystem collapse is clear to Alan Laubsch of Lykke, and having spent years mapping climate risk he came to conclude that it is his life commitment to take systemic climate action.Alan is a connector and ecosystems builder. His mission is to protect earth’s most vital ecosystems by democratizing impact investment with the blockchain. He has over two decades of risk management experience with leading financial institutions. As he says in the interview:“After many false starts I believe it’s time for a new approach to carbon, to reinvent carbon markets and the overall idea is very simple. Every organisation manages financial capital. It also manages human capital. Finally, every organisation should also manage natural capital.”Lykke is a marketplace for free exchange of financial assets. Their mission is huge, with a fully open-sourced platform, they see a future where natural capital is fully tokenized and protection of natural resources is incentivised.Alan explains how blockchain technology is uniquely positioned to disrupt financial markets which is full of intermediaries, such as brokers and banks. Bringing in high frequency trading algorithms into marketplaces like Lykke will bring liquidity to the natural capital markets. Lykke listed TREE, the first natural capital backed cryptocurrency where anyone can invest into preservation of our planet. By owning one TREE token, you participate in the movement of preserving one of the most valuable plants of Myanmar, the mangrove.Connect with Alan Laubsch interview on Lykke: Tokens Tokens on Lykke: Heyerdahl Climate Park: