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INSITE ADVICE Podcast
PenPath’s Alex Cruz on Why the Best Data Stories Start and End with the CEO
Alex Cruz and his team at PenPath, a marketing intelligence company make sure your CEO is happy. Because spending money on data is easy. Making money on data? That’s the key. Cruz recently talked with Chris Tauber of Data for Execs magazine on how he tackles that. We bring it all together to show the story, including eCommerce dashboards
Today so many businesses are overwhelmed with data. How do you tackle that with PenPath?
The business side of me has always been drawn to the most important question: What does it all mean? The creative side of me always focuses on the story of the data, not just the metrics and charts. There’s an intersection between data and creative and the story that data can tell to persuade and inform.
I started a marketing agency when I was younger, and I quickly saw how you could optimize performance with data. I became very passionate about it. As marketing tools have evolved and the amount of data became tremendous, I created PenPath, a marketing intelligence company, to help businesses get the most value from their data.
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1. A Profile of INSITE ADVICE, a St. Louis SEO Agency
06:04||Season 1, Ep. 1Insite Advice is a St. Louis Search Engine Optimization (SEO) and digital marketing agency that centers on providing quantifiable results for B2B, B2C, and E-Commerce customers. Conversion-focused, we provide customers methods to pick and choose the assistance they need, whether it’s a fresh website, aid with SEO or PPC, or providing a comprehensive St. Louis SEO consulting package. Our motto is ‘Digital Marketing that Delivers’, so we only endorse methods that aid your bottom line. We are a St. Louis digital marketing company priding itself on keeping our clients busy with new leads and sales. We also are an awarded St. Louis website designer. Contact Us for a Free Consultation. INSITE ADVICE St. Louis SEO2122 Marconi Ave, St. Louis, MO 63110(314) 621-6888https://www.insiteadvice.comSupport the show (https://www.google.com/maps?cid=9522497556608756916)