Share

cover art for Influencer Marketing Talks

Influencer Marketing Talks

15 minutes of influencer marketing - every week!

Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital ag

Latest episode

  • 151. How Music Powers Authentic Creator Collaborations with Epidemic Sound

    16:44||Season 9, Ep. 151
    With the rise of video-first content across every platform, from TikTok and Reels to LinkedIn and YouTube, music is no longer a “nice to have” in creator campaigns. It’s a must. And few know that better than Gracie Schram, Senior Creator Partnerships Manager at Epidemic Sound. In this episode, Gracie joins us to explore how music can unlock more authentic, engaging, and high-performing influencer collaborations.Tune in to learn:Why music is becoming a key driver of performance in creator contentHow brands can give creators freedom and stay license-safe across platformsWhy classical and inspirational music is trending in viral content

More episodes

View all episodes

  • 150. How to Build a Winning Influencer Strategy for 2026

    16:02||Season 9, Ep. 150
    What does a successful influencer marketing plan look like for 2026? In this episode, we explore how forward-thinking brands are already laying the groundwork—not just for next year, but also for the upcoming autumn campaigns of 2025—and what marketers need to consider today to stay ahead.Joining us is Alexander Swärd, Brand Partnership Advisor at Cure Media, who brings years of experience helping B2C brands craft strategies that drive long-term impact. Together, we dive into the most common challenges brands are facing right now, how the influencer marketing landscape is shifting, and what it takes to be a standout brand in the influencer space in 2026.From platform strategy and budgeting tips to the mindset that separates winners from the rest, this episode is packed with actionable insights for any marketer currently planning for what’s next.
  • 149. The Truth About Influencer Marketing in 2025: 5 Myths Busted

    15:06||Season 9, Ep. 149
    Think you’ve got influencer marketing all figured out? Think again.In this episode, we bust five of the most common myths brands still believe about influencer marketing in 2025. From the confusion around UGC creators vs influencers, to the outdated idea that it’s “just another media channel”, we’re breaking it all down.We also dive into why influencer marketing isn’t just about big names or over-the-top creative ideas, and why treating it like a pure performance channel could be costing you more than you think.Whether you’re deep in the space or just getting started, this episode will challenge the way you think about strategy, creativity, and what it really takes to succeed with influencer marketing today.
  • 148. Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy

    17:58||Season 9, Ep. 148
    This week, we’re joined by Vera Ebbeson Dahlin, Digital Activation Manager at Santa Maria (part of the Paulig Group), to explore how one of the most iconic food brands in the Nordics is using influencer marketing to drive sustainable and profitable growth.We discuss:Why long-term influencer collaborations are key to building credibilityHow to tailor content across platforms like TikTok and InstagramThe role of digital activation in Paulig’s broader growth strategyVera also shares how Santa Maria tackles loneliness through purpose-driven campaigns, why consumer insights shape every move, and how her team stays agile in a fast-evolving digital landscape.
  • 147. Trending Now: What's New on Instagram, TikTok, and Snapchat?

    14:57||Season 9, Ep. 147
    What’s happening on Instagram, TikTok, and Snapchat right now? And what should brands be paying attention to in 2025? We’ve got you covered.In this episode, we dive into the latest updates, trends, and algorithm changes shaping the major social platforms. From Instagram’s new AI tools and the rise of longer Reels, to TikTok's hottest trends like niche content and candid storytelling, and Snapchat’s game-changing AR experiences - we break down what it all means for brands and creators.
  • 146. How Snapchat Is Redefining the Creator Economy

    20:05||Season 9, Ep. 146
    This week, we’re joined by Emily McDonnell, Head of Creator Partnerships Nordics at Snapchat, to explore how Snapchat is becoming a game-changer for creators.We discuss:What makes Snapchat different from other social platformsHow creators are thriving—and monetizing—on SnapchatWhy engagement on the platform is stronger than everEmily also shares insights on the future of Snapchat’s creator economy and what trends to watch in the coming months.
  • 145. What’s Next for Retail? Alex Baker on the Trends Shaping 2025

    21:10||Season 9, Ep. 145
    This week, we’re joined by Alex Baker, one of the Nordics' top retail strategists and a serial entrepreneur, recognised on global influencer lists, to uncover the five key retail trends brands can’t afford to ignore.Fresh from NRF in New York and retail hotspots across the Middle East and Europe, Alex shares insights on five key trends shaping 2025:AI’s evolution—why it’s now a mission-critical superpower, not just hypeRetail media’s explosive growth and what it means for brands big and smallAgentic AI—the next step in automation and hyper-personalizationExperience-driven retail and why Gen Z is redefining the role of physical storesBalancing tech and human connection to create seamless customer experiencesTune in for an expert take on how these trends are reshaping the industry and what brands must do to stay ahead.