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Unbreakable Business
86: Celebrating 100K downloads with Akua’s favorite business advice
It’s one thing to listen to great business advice, but do you actually implement it into your business? We’re celebrating an incredible milestone on the podcast today: 100,000 downloads! Our guests are powerhouses who have broken glass ceilings and made waves in their industries. To celebrate this milestone, I’m sharing the strategies that I’ve implemented into my own business based on advice from our amazing guests.
I hope you get as much out of these conversations as I did. We want to continue to grow this podcast and inspire more business owners, so please consider leaving us a review on Apple Podcasts or Spotify. The first 25 people to leave a review will win HoneyBook merch. To qualify, take a screenshot of your review, share it on Instagram, and tag @HoneyBook and @AkuaKonadu.
The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.
- Episode 52 with Jasmine Star
- Episode 43 with Natasha Pierre
- Episode 76 with Audrey Joy Kwan
- Episode 80 with Matt Garland
- Mike Michalowicz
- Episode 54 with Mike Michalowicz
- Episode 83 with Candice Coppola and Dr. Michael Tatonetti
- 2025 Growth Guide
- Episode 53 with Amber McCue
- Episode 71 with Kayla Hollatz
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47:36|How do you navigate burnout and keep your business running? In this episode of Unbreakable Business, we’re diving into the realities of running a family-owned business with Honeybook member Rachel Moore.Rachel is the owner of Mad Mod Home, a home staging boutique based in Los Angeles. Listen in as she shares how she learned to establish boundaries and prioritize mindfulness while running a successful business.The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.Important sections of the conversation[1:19] Taking a leap of faith to build a business with your family[9:30] Navigating burnout and success[18:33] Navigating relationship dynamics in a family-owned business[22:29] Staying grounded in the midst of chaos[27:13] The power of systems for business organization[34:05] Rachel’s next project: blending design with mindfulness[38:28] What does having an unbreakable business mean to you?[41:02] Rapid Fire Questions Connect with the guestWebsite: madmodhome.comInstagram: instagram.com/madmod_home Resources mentionedThe E-Myth by Michael E. GerberAtomic Habits by James Clear
Making money doesn’t have to be hard with Denise Duffield-Thomas
51:32|Do you believe you’re worthy of making the kind of money you dream about? Here’s the truth: making money is easier than you think, but you have to have the right money mindset. In this episode of Unbreakable Business, I’m joined by author and money mindset mentor Denise Duffield-Thomas. Listen in as Denise shares what it means to be consistent in your business, how entrepreneurship can look differently for everyone, and affirmations to help improve your money mindset. The Unbreakable Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.Important sections of the conversation[2:02] From powerless to empowered: Denise’s money story [6:33] Do you feel guilty for making money? [13:39] Making money doesn’t have to be hard [19:49] How to create more consistency in your business [25:18] Common pricing mistakes [30:11] Embracing the different seasons of entrepreneurship [48:56] What does having an unbreakable business mean to you?Connect with the guestWebsite: denisedt.com Instagram: instagram.com/denisedt Denise’s books: denisedt.com/books Resources mentionedRichard Branson
Building a resilient business that runs without you with Sam Vander Wielen
43:14|What if your business could thrive even when your world is falling apart? Imagine breaking free from hustle culture and building a business that’s in alignment with your life. That’s exactly what Sam Vander Wielen did. After a difficult season revealed how unsustainable her pace was, she reworked her business so that it could run even when she didn’t have her foot on the gas.Listen in as she shares how her evergreen content system generates leads and sales for her, her top tips for a successful webinar, and what grief taught her about success. The Unbreakable Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.Important sections of the conversation[1:46] The Origins of When I Start My Business, I’ll Be Happy[3:14] Sam’s story: Building a business that runs without you[10:23] The value of evergreen content[12:48] Step-by-step guide to creating an evergreen content system[18:27] How to create a webinar that converts customers [21:22] How an evergreen content system can help you focus on what matters[24:21] Navigating grief while you run a business[27:40] Treating your business with an athlete’s mentality [30:55] Sam’s next steps and what she’s learned about herself [36:00] Rapid fire questions[40:54] What does having an unbreakable business mean to you?Connect with the guestSam’s Sidebar newsletter: samvanderwielen.com/sidebar When I Start My Business, I’ll Be Happy book: samvanderwielen.com/book On Your Terms podcast: samvanderwielen.com/podcast Connect with the hostWebsite: podcast.honeybook.comIG: instagram.com/honeybookIG: instagram.com/akuakonadu_
How to pivot when your business is failing with John Branch IV
50:32|When your business hits a wall, do you freeze or do you rebuild? At the start of 2025, wedding photographer and YouTube creator John Branch IV had a reality check. His inbox was empty, his calendar had only two bookings, and everything that used to work in his business to bring him clients wasn’t working anymore. From where he sat, his business was failing.Instead of staying stagnant or giving up, John made moves. Listen in as he shares the steps he took to go from $0 to over $46,000 in bookings and highlights what wasn’t working before, the changes he made in his business, and the hard truths he learned along the way. The Unbreakable Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.Important sections of the conversation[2:29] How do you know when things are “off” in your business?[12:55] Overhauling your marketing strategy to increase leads [22:37] How to retain more clients[25:06] The mindset shift that will bring in more leads [31:18] Hard truths about your business[35:48] John’s advice for business owners[40:18] The future of entrepreneurship [44:15] Rapid fire questions[48:33] What does having an unbreakable business mean to you?Resources mentionedWho Not How bookConnect with the guest Website: jbivphotography.com Instagram: instagram.com/jbivphotographyYouTube: youtube.com/@jbivphotography Threads: threads.com/@jbivphotographyConnect with the hostWebsite: podcast.honeybook.comIG: instagram.com/honeybookIG: instagram.com/akuakonadu_
Breaking the people-pleasing habit to build a business that lasts with Laurie Petrolino
32:59|This Santa Barbara cake artist turned her side hustle into a brand featured in Vogue Weddings and People Magazine, and she did it without a huge social media following. In this episode of Unbreakable Business, I sit down with Laurie Petrolino, baker, business owner, and Honeybook member. Laurie owns Room For Cake, where she creates stunning cakes for special occasions (and even some high profile clients). Listen in as she shares how she grew a thriving cake business by leaning into systems, setting boundaries, and breaking the habit of people-pleasing.The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.Important sections of the conversation[1:26] Wearing Multiple Hats as a Baker and Business Owner[6:46] Does being a people pleaser hinder business growth?[10:48] Maintaining your boundaries as a business owner[15:00] Focusing on relationships over social media growth[26:00] Rapid fire questions [30:23] What does having an unbreakable business mean to you?Connect with the guestWebsite: roomforcakebakery.comInstagram: instagram.com/roomforcakesbConnect with the hostWebsite: podcast.honeybook.comIG: instagram.com/honeybookIG: instagram.com/akuakonadu_
The freelancer’s guide to a sustainable and scalable business with Jamie Brindle
47:43|It’s time to rewrite the definition of “freelancer.” The entire freelancing market and industry are changing, and it’s time to break free from surviving gig to gig and build a business that scales.Jamie Brindle joins us to share insights on how he built his own freelancing empire and now teaches others to do the same. He shares it all, including his content strategy and the number one thing freelancers are missing out on that could explode their businesses. If you’re ready to break free of the cycle of gig‑to‑gig freelancing and build something that scales, this episode is for you.The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.Important sections of the conversation[1:22] From freelancer to “entre-lancer”[8:00] What to do if you feel trapped by your business[12:15] Why you should build your products in public[18:10] You don’t have to be the best at what you do to be successful[22:16] Social media strategy for freelancers[33:49] The one thing freelancers are missing out on right now[41:57] Rapid fire questions[45:15] What does having an unbreakable business mean to you?Connect with the guest Website: jamiebrindle.ioInstagram: instagram.com/thejamiebrindle LinkedIn: linkedin.com/in/jamiebrindleConnect with the hostWebsite: podcast.honeybook.comIG: instagram.com/honeybookIG: instagram.com/akuakonadu_
Building a values-aligned business (that actually feels good to run) with Milou Pietersz
44:17|Sometimes you have to stop waiting for permission and start building what you know is meant for you. That’s exactly what today’s guest, Milou Pietersz, did when she realized no one was going to hand her the opportunity she deserved.After being ghosted by every agency she applied to, Milou founded her own marketing agency, Simply Multimedia. In this episode, she shares how she created a values-aligned business that reflects who she is, not just what she does. From her beginnings as a collegiate athlete to her current role as a team leader and strategist, Milou’s journey is all about resilience, intention, and staying aligned through every phase of growth.The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.Important sections of the conversation[1:24] From college athlete to independent business owner[6:34] Pushing through imposter syndrome to build a solid team[14:51] Nonnegotiables when you’re building a team[17:53] Top tips to succeed on social media right now[20:57] How to land leads through social media[28:53] Don’t wait until you’re desperate to secure new leads[33:35] Should you create more “unselfish” content?[41: 07] Rapid fire questions[42:53] What does having an unbreakable business mean to you?Resources mentionedGary VeeConnect with the guestInstagram: instagram.com/miloupietersz Website: simply-multimedia.comConnect with the hostWebsite: podcast.honeybook.comIG: instagram.com/honeybookIG: instagram.com/akuakonadu_
Clarify your messaging before it costs you more clients with Maya Elious
44:11|Are you struggling to craft a message that attracts the high-quality clients you know you deserve? This episode is for you. Messaging expert, Maya Elious joins us today to help you find clarity in your messaging.Listen in as Maya unpacks why so many high-potential entrepreneurs stay stuck in small language, and what you can do about it. This jam-packed episode is for anyone who’s tired of playing it safe and wants to learn how to share their message with confidence.Important sections of the conversation[1:53] The power of reinvention[8:52] Stop playing it safe with your messaging[16:10] Is your messaging issue an identity issue?[22:55] How to define your messaging[30:00] Is authenticity cliché?[35:37] How to be authentic while leveraging AI tools[38:36] Rapid-fire questions[42:21] What does having an unbreakable business mean to you?Connect with the guestWebsite: mayaelious.comYear of Reinvention: mayaelious.com/evolvereplay Instagram: instagram.com/mayaelious Connect with the hostWebsite: podcast.honeybook.comIG: instagram.com/honeybookIG: instagram.com/akuakonadu_
Turning cultural shifts into strategic advantages in business with Jasmine Bina
46:05|Our society and culture guide our lives and businesses in more ways than we think. When you lean into the shifts that are happening around you, they can guide you to more strategic business decisions.In this episode of Unbreakable Business, Jasmine Bina, a cultural futurist, brand strategist, and CEO of Concept Bureau, joins us to explore how to build a movement, not just a message. We dive deep into the ways that society impacts how we run our businesses, and how to lean into uncomfortable seasons to birth new ideas.The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.Important sections of the conversation[2:02] From PR to cultural futurist: Jasmine’s background[7:50] Why you need to get weird [12:50] How to build a movement[21:29] Shifting beliefs as a small business[28:29] You can be the loudest or the most resonant [36:58] Use AI to inspire your creativity[42:09] What does having an unbreakable business mean to you?Resources mentionedThe Imagination Dilemma by Lydia KostopoulosPeter ZeihanBye Bye, I Love You by Michael ErardJeremy KirshbaumJane McGonigalConnect with the guestLinkedIn: linkedin.com/in/jasminebina Substack: conceptbureau.substack.comExposure Therapy: exposuretherapy.com Connect with the hostWebsite: podcast.honeybook.comIG: instagram.com/honeybookIG: instagram.com/akuakonadu_