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In Good Company with Nicolai Tangen

Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions

Season 1, Ep. 39

The Norwegian Bjørn Gulden share unique insight into how it was to leave Puma for the main competitor Adidas. He also explains his plan to rebuild adidas, the relationship with Kanye West and why he makes quick decisions.

The production team on this episode were PLAN-B’s Nikolai Ovenberg and Niklas Figenschau Johansen. Background research was done by Sigurd Brekke and portfolio manager John Santo Domingo.

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