The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design

Today’s Guest Lior Albeck is a business strategist at Fiverr. This is the 147th session of Smart Brand Marketing. TOPICS DISCUSSED Why did Fiverr pivot into courses? Which skills to teach? How do you introduce elearning without messing up the core business? What has been the experience so far? Lessons learned Mistakes made Tips on production How is the marketplace evolving based on results so far RESOURCES Learn.Fiverr.Com (Use Smart20 as a coupon code that will give 20% off any course and program.) Linkedin THANK YOU FOR LISTENING! To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher! Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks! The post SBM 147: How Fiverr Made a Pivot Into eLearning with Lior Albeck appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Today’s Guest Derek Sivers is a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher. He started CD Baby. This is the 146th session of Smart Brand Marketing. TOPICS DISCUSSED How to use your time wisely? How to choose your battles (decide what to focus on)? When to push through obstacles and when to give up Importance of a hobby Explain monk mode and when to use it How to weave off distractions? (I'm seeing people making jokes about netflixing, binging movies, playing on phones all day… but this is not funny. We have a serious addiction). When does it make sense to consume (and not create)? RESOURCES sivers.org THANK YOU FOR LISTENING! To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher! Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks! The post SBM 146: How to Create Your Masterpiece in a Distracted World with Derek Sivers appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Today’s Guest In this episode we address the neverending dilemma of hustle and growth. Davis's business helps coach people on how to get a certain high income job. This is the 145th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest win is not making more money but getting your time back. TOPICS DISCUSSED What systems to create first When is growth an answer Is hustling overrated How Disney saved themselves after years of stagnation Dealing with small teams vs large teams What type of hires to make Which marketing strategy is right for you The start of Gary V and the hustling cult RESOURCES myconsultingoffer.org davisnguyen.com DAVIS IN ACTION THANK YOU FOR LISTENING! To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher! Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks! The post SBM 145: Systems, Growth and Why Hustling is Overrated appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Today’s Guest In this episode you will learn about how Teri has been able to successfully promote her online course with spending a cent on paid ads. Teri Ijemoa is an expert in stock trading and investing. This is the 144th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you bring the strategies and techniques from the marketing world into a regular niche the results can be very powerful. TOPICS DISCUSSED Adventures in trading Moving into online courses Webinars and seminars Email funnel Organic marketing strategy Affiliate partners Storytelling Pricing Value ladder Upsells   RESOURCES Teri Ijeoma TERI IN ACTION THANK YOU FOR LISTENING! To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher! Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks! The post SBM 144: How to Promote Your Online Course Organically appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Today’s Guest In this episode you will learn about whether to sell services or products. Rand Fishkin is an the founder of Moz and author of “Lost and Founder”. This is the 143rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Investors are very against service types businesses due to the multiples they will get on an exit… even if having a service component makes sense for the business. TOPICS DISCUSSED Competitive differentiation Why is it that so few consulting businesses successfully launch a product? Your own tool vs creating something new Network effect and investing Who will end up making more? Productized services Method for making decisions Where to build traffic The affiliate model is in danger Dealing with the highs and lows   RESOURCES sparktoro.com RAND IN ACTION THANK YOU FOR LISTENING! To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher! Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks! The post SBM 143: How to Escape the Services Hamster Wheel with Rand Fishkin appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Today’s Guest In this episode we address the things we would tell our younger selves…if we actually would listen back then. This is the 141st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Your audience is your business. TOPICS DISCUSSED Dealing with coaches and experts Having luck find you How to not be gullible Your follow through The social aspect of business Using adversity How to prepare for the winter Personal brand onferences and meetups RESOURCES johnlawson.com THANK YOU FOR LISTENING! To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher! Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks! The post SBM 141: What Would I Tell A Younger Me with John Lawson appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Today’s Guest In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course. Meryl Johnston is an expert in accounting and book keeping.. This is the 140th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Productized services & online courses compliment each other very well. You use a service business to learn about the pain points of a market segment (and get paid while you are learning!). You use an online course to show how much work you actually do so that people buy the service. TOPICS DISCUSSED Productized services & online courses Creating Information Freeing up time Beta version & getting clients Always make them pay Refining your content based on feedback Defining the transformation, value and pricing The Re-Launch and the free 5 day challenge Linkedin engagement Organic vs paid conversions RESOURCES beanninjas.com THANK YOU FOR LISTENING! To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher! Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks! The post SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Today’s Guest In this episode you will learn about how to use numbers to grow your business. Ben McAdam is a profits coach and a virtual CFO. This is the 139th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 33 fulfillment 5-15 marketing 20 profit Pay & Overhead Rest TOPICS DISCUSSED Why numbers are important Hustling and working solo Having a job vs being a business owner What is a healthy margin The rule of 3 Scaling from 6 to 7 figure Productized services Becoming a business owner Eliminating, automating and delegating The worth of your time How to get past personal branding issues RESOURCES profitscollective.com BEN IN ACTION THANK YOU FOR LISTENING! To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher! Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks! The post SBM 139: Eliminating, Automating, Delegating & Scaling with Ben McAdam appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.