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11. SWAMP & Les Enfant Terribles: Immersive Entertainment to Brand Experiences - IEN Summit 2024
57:41||Season 2, Ep. 11Join Ollie Jones (Co-Founder of SWAMP) and James Seager (Creative Director of Les Enfants Terribles) to learn more about their journey from entertainment providers to established brand collaborators as they share how they made a meaningful transition, what they wish they had known in the early days and the benefits, opportunities and challenges of the brand engagement and immersive entertainment worlds coming together.Both Les Enfants Terribles & SWAMP have a long legacy of delivering award-winning, innovative Immersive Entertainment experiences, leading to their signature styles and expertise being sought out by brands for experiential campaigns. This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.Discover more content from IEN: https://immersiveexperience.network/articles/
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10. Fever - Beyond Creativity: How Data Informs a Show's Success - IEN Summit 2024
26:41||Season 2, Ep. 10In this session, Jessie Fu (Senior Manager of Strategy and Partnerships) highlights what Fever have learned about how new technologies are empowering immersive experience creators. Jessi shares topline data on key components and considerations that have driven a show’s successes from conception to execution, and discusses how integrating commercial and technical strategies can reduce risk. Jessie also unpacks how the strategic use of data and demand generation can better meet audience expectations and improve commercial performance. Additionally, she provides insights into how some of their experiences have scaled globally. This session was designed to equip creative leaders with the tools to blend artistic vision with business acumen, using technology as the connecting force.This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.Discover more content from IEN: https://immersiveexperience.network/articles/9. Rematch: Rumble in the Jungle, Connecting Communities and Generations - IEN Summit 2024
31:59||Season 2, Ep. 9Les Seddon-Brown (CEO and producer of Rematch) takes us through the makings of this unique show and how they were able to engage a higher-than-average attendance by first time Immersive goers of all ages and members of the global majority and dive into how the show resonated with a broad and diverse cast, crew, audiences and communities alike.Rematch remagine the greatest stories in sport as live immersive events. Part immersive theatre, part festival, Rematch allows audiences to time-travel back to experience these stories as if they were there. Over 78 shows, Rumble in the Jungle Rematch gave fans in London the opportunity to travel back to Zaire 1974 to witness the Greatest boxing fight in history between Muhammad Ali and George Foreman. This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.Discover more content from IEN: https://immersiveexperience.network/articles/8. Innovative Digital Access: A Creative Case for Accessibility - IEN Experience Summit 2024
32:48||Season 2, Ep. 8In this session, Laura Wilkinson and Ben Fredericks talk about the development process for incorporating accessibility in their immersive show "Choosing Children" from the outset of the creative process, the lessons learned, and where accessibility in immersive can go from here.Choosing Children was a dramatic and interactive live spectacle for an intimate audience, which aimed to be fully accessible and inclusive. Audiences could request British Sign Language, Audio Description, and/or Captioning in every performance through an integrated Access System.This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.Discover more content from IEN: https://immersiveexperience.network/articles/7. DaDaFest Panel: Creative accessibility within immersive practice - IEN Immersive Experience Summit 2024
01:02:06||Season 2, Ep. 7Joe Strickland (Digital Producer, DaDaFest), Laura Wilkinson (Producer, Ben Fredericks [Collaborations]), Thomas Florence (Artistic Director, But Why? Theatre) and Ben Fredericks (Writer and Director, Ben Fredericks [Collaborations]) discuss how the immersive sector can avoid disabling those audiences in the all too familiar ways they have been disabled by other forms of art and entertainment. This panel was a discussion between immersive creators about the broader topic of accessibility and how to make sure that creators and producers, can incorporate accessibility into events and experiences in a creative and effective way.This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.Discover more content from IEN: https://immersiveexperience.network/articles/6. The Other Way Works: “‘A Rainbow for Amala’ - making an interactive book for kids - IEN Summit 2024
32:05||Season 2, Ep. 6Join creators Katie Day, John Sear and Sudha Bhuchar as they unpack how their form-busting book was made, and the new challenges they encountered working with the printed form rather than live events. They’ll shine a light on development process structure, working with collaborators new to immersive, engaging target audiences as co-creators, and keeping to a tight budget. https://arainbowforamala.co.ukThis talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.Discover more content from IEN: https://immersiveexperience.network/articles/5. Darren Emerson: Touring VR - In Pursuit Of Repetitive Beats - IEN Immersive Experience Summit 2024
32:05||Season 2, Ep. 5Immersive Artist Darren Emerson shares the challenges and experiences of bringing the multi-award-winning VR experience ‘In Pursuit of Repetitive Beats’ to audiences in the UK and Internationally.This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.Discover more content from IEN: https://immersiveexperience.network/articles/Watch the YouTube video: https://youtu.be/rzgCM1reeTQ