If These Walls Could Talk by The Business of Interiors

In this episode, I sit down with Phoebe Hollond, founder of Studio Hollond, to explore her unconventional route into interior design and the realities of building a creative business from the ground up.Phoebe’s journey began with a philosophy degree at King’s College London, followed by a career in advertising and seven formative years working alongside Beata Heuman. She launched Studio Hollond in 2023 just two months before the birth of her daughter and while renovating her own home.We talk honestly about the early pressure to accept every opportunity, learning to recognise when a client is not the right fit and finding the confidence to trust your instincts. Phoebe also shares how her residential practice naturally developed into a growing collection of fabrics, wallpapers, lighting and furniture, inspired by historical references, archive discoveries and the bespoke pieces originally created for her clients.It is a candid conversation about creativity, leadership and the lessons that come with running a small but ambitious design studio from protecting your team and setting better boundaries to pricing projects profitably and making space for a life beyond the business.In this episode, we discuss:Phoebe’s journey from philosophy and advertising into interior designThe creative and commercial lessons she learned during seven years with Beata HeumanLaunching Studio Hollond alongside motherhood and the renovation of her own homeWhy publicity and word of mouth have both played an important role in the studio’s growthLearning to trust your instincts when a prospective client does not feel like the right fitProtecting your team and creating clear, non-negotiable boundaries around client behaviourThe pressures of being constantly available and the importance of separating work from family lifeHow Phoebe approaches fixed design fees, sourcing, procurement and project profitabilityThe bespoke chairs that became the starting point for Studio Hollond’s product collectionFinding creative freedom through fabrics, wallpapers, lighting and furnitureUsing historical references and archive research to create something distinctive and contemporaryThe commercial decisions involved in moving from made-to-order products to holding stockPhoebe’s cautious approach to AI and where she believes it could support, rather than replace, creative thinkingHer ambition to build a considered boutique studio while remaining closely involved in every projectConnect with Pheobe HollondInstagramWebsiteConnect with The Business Of Interiors:InstagramWebsiteThis episode is sponsored by eba Interiors.

Joanna Draper on career change, design business systems, and the value of specialist wall covering.Rachel Usher speaks with Joanna Draper, COO of Wells, about her unusual path from surgeon to interior design leader and now operations specialist in wall coverings. They also get into the business side of design: fees, procurement, systems, scope creep, and why creative studios need more operational clarity.In this episode, Joanna shares how her background in medicine shaped her confidence on site, why interior design studios need better business training, and what it takes to build a sustainable design practice. It is a practical conversation for designers, studio owners, and anyone curious about how the industry really works behind the scenes.Joanna shares her career pivot from surgery into interior design after realising she did not want another 40 years in medicine.She explains how a diploma at KLC and a two week internship with Nina Campbell opened the door to a new career.We discuss how skills from medicine, like communication, pressure management, and working across specialisms, transfer surprisingly well into design.Joanna and Rachel talk about the lack of business education in interior design training and why many designers are left to figure out fees and operations alone.Joanna explains why junior designers should expect a lot more spreadsheet work than mood boarding.They break down three common fee models: fixed design fee, hourly billing, and hybrid approaches.Joanna gives a clear case for setting fees based on actual overheads, working hours, and the real scope of service.Procurement is discussed as a major value-add, not free admin, because designers absorb risk, logistics, and problem-solving on behalf of clients.They examine why low-budget procurement can create more risk, more headaches, and less profit for designers.Joanna describes her move from Nina Campbell into Wells, where her focus is now operations, craftsmanship, and specialist wall covering installation.This episode is a reminder that strong design businesses are built on more than taste alone. Joanna’s story shows how transferable skills, discipline, and confidence can open doors into a new career, while her approach to fees, procurement, and systems makes a strong case for treating interior design as both a creative and commercial profession.Her perspective on craftsmanship also lands clearly: specialist trades matter, hand skills still matter, and the future of the industry depends on preserving that expertise while embracing change. For anyone building a studio or considering a career shift into interiors, this conversation offers both reassurance and practical clarity.Connect with Joanna DraperInstagramWebsiteConnect with The Business Of Interiors:InstagramWebsiteThis episode is sponsored by eba Interiors.

Building a Business on Your Own Terms: Rebecca Hughes on Leadership, Growth, and ResilienceDiscover the inspiring story of Rebecca Hughes, who transitioned from a career in advertising to establishing a high-end interior design studio in London. In this episode, she shares insights into her growth, the importance of mentorship, client relationships, and balancing personal life with a thriving business.Main Topics:Rebecca's transition from advertising to interior design and her early careerLessons learned from working with a high-net-worth family and how it shaped her design approachBuilding a business through reputation, word-of-mouth, and strategic growthFacing challenges such as financial planning, staffing, and managing client expectationsEmbracing authenticity and boundaries in both professional and personal lifeThe evolving role of marketing, branding, and social media in a creative businessPractical tips for decision-making, trust-building, and leadership in a design studioWork-life balance as a parent and studio founder, and the importance of mental healthIn this episode:Rebecca shares her journey of starting out, including her part-time studies and mentorship experiencesShe reflects on her work with a wealthy family, highlighting the value of observing luxury lifestylesInsights into how her studio has evolved: from a team of two to ten, with dedicated design and procurement departmentsThe role of transparency, clear communication, and trust in managing client relationshipsStrategies for safeguarding mental health, including boundaries with technology and staffThe importance of authenticity and rejecting comparison in the industryPractical advice on financial forecasting, project management, and team developmentThe significance of legacy: creating peaceful, personalised spaces that reflect clients’ identitiesBook: "The E-Myth Revisited" by Michael E. GerberConnect with Rebecca Hughes:InstagramWebsiteConnect with The Business Of Interiors:InstagramWebsiteFinal thoughts:Rebecca emphasises that authenticity, boundaries, and a focus on the human side of design and leadership underpin her success. Her story serves as a testament to resilience, continuous learning, and the importance of legacy in the creative industry.This episode is sponsored by eba Interiors.

Discover the transformative power of narrative-led design with interior designer Sameena Singh.In this episode, Sameena Singh takes us on a journey through her innovative approach to interior design, where storytelling becomes the cornerstone of creating personalised residential spaces. With over 15 years of global experience in luxury hospitality and high-end residential design, Sameena brings a refined eye and holistic vision to every project. Her work spans continents and iconic names, from the timeless grandeur of the Ritz-Carlton to the quiet opulence of Four Seasons, Fairmont, and Jumeirah where she has orchestrated every phase of the design narrative, from first sketch to final flourish.Before founding LITTLEMORE, Sameena held formative roles at visionary studios like Aedas and Wimberly Interiors (WATG), during which her immersive, story-led designs evolved into her personal dialect of spatial storytelling. From her beginnings in top hospitality firms to establishing her own boutique studio, Sameena shares how her unique philosophy has reshaped her projects and client relationships. Sameena delves into the art of understanding clients on a deeper level, crafting spaces that reflect their personal stories and aspirations. She explains how her narrative-led design philosophy not only enhances the aesthetic appeal but also fosters emotional connections, making each project a true reflection of the client's identity. Listeners will gain insights into how Sameena navigates the challenges of the design industry, leveraging her experience to build credibility and secure high-value projects. She discusses the importance of a strong brand identity and how her bespoke approach differentiates her in a competitive market.Join us as Sameena reveals her strategies for defining client essence through visioning and interactive tools, and how she balances creativity with practical fee strategies. This episode is a must-listen for anyone interested in the intersection of storytelling and design, and how it can transform ordinary spaces into extraordinary experiences.Connect with Sameena Singh:Website: https://littlemoredesign.com/Instagram: https://www.instagram.com/littlemore_design/Connect with the host:Website: https://www.thebusinessofinteriors.co.uk/Instagram: https://www.instagram.com/thebusinessofinteriors/

For interior designers looking to expand beyond familiar borders, this episode is a deep dive into why global exposure isn’t just valuable, it’s essential. We explore how engaging with international suppliers, markets, and perspectives can elevate your design work, strengthen your sourcing network, and open doors to entirely new opportunities. At the centre of this conversation is High Point Market Authority and its flagship event, High Point Market—widely regarded as the world’s largest home furnishings trade show.Joining us is Tammy Covington, President and CEO of the High Point Market Authority. Tammy leads the strategic direction, operations, and global positioning of this extraordinary event, overseeing everything from business development and marketing to the seamless experience of nearly 75,000 visitors who attend each spring and autumn. Having been part of High Point since its inception in 2001, she has played a pivotal role in shaping it into the $6.7 billion economic powerhouse it is today.Since stepping into the CEO role in 2023, Tammy has continued to refine and elevate the visitor experience, building on her earlier work as COO, where she led major improvements across transportation, security, and guest services. Her leadership, combined with a deep commitment to the design community, has earned her industry-wide recognition, including being named to Furniture Today’s Women of Influence list and receiving IHFRA’s Pillar of the Industry award.Why High Point Matters for UK DesignersOften described as a “Disney World for design professionals,” High Point Market is unlike any European trade show. Spanning 11 million square feet of showroom space across 13 city blocks in North Carolina, it offers an unmatched breadth of product, from heritage craftsmanship to cutting-edge contemporary design.In this episode, Tammy shares how UK-based designers can leverage High Point to:Discover new suppliers and product categories not readily available in EuropeBuild meaningful relationships with U.S. manufacturers and global brandsStay ahead of international trends and bring fresh perspectives back to their projectsNavigate the complexities of importing, tariffs, and logistics with greater confidenceWhat You’ll Learn in This EpisodeWe explore both the inspiration and the practicalities of attending High Point Market, including:How High Point Market compares to European shows like Maison & Objet or Salone del MobileThe unique, city-wide showroom layout and how it enhances discoveryWhy flexibility in your schedule is key to uncovering unexpected findsThe role of educational programming, networking, and community in shaping your design businessHow services like TravelQuest and the International Buyer Center support overseas visitorsEssential insights into shipping, import regulations, and working with U.S. suppliersWhen to attend, how long to stay, and how to plan your trip effectivelyNote: High Point markets are scheduled for April 25-29 and October 17-21. Planning ahead ensures you make the most of this international design opportunity.We are also delighted to say that High point Market Authority are patron sponsors of our 2026 The Business Of Interiors Community Summit. You can learn more and book your tickets here.Resources & Links:High Point Market Official WebsiteHigh Point International Buyer CenterUK Department of International TradeThe Business Of InteriorsConnect with Tammy and High Point Market:Instagram: @highpointmarketYouTube: @highpointmarketFacebook: High Point Market Connect with The Business of Interiors:Instagram: @thebusinessofinteriorsYouTube: @rachelusherinteriordesigner

Explore how Brian Woulfe transitioned from his rural upbringing in Ireland to establishing a successful interior design studio in London. In this episode, Brian shares his unique career path, business insights, and perspectives on industry collaboration and legacy building.Key TopicsBrian’s diverse background: from musician and rural upbringing to interior designerThe opportunity that led Brian into design without formal trainingBuilding a design business during the 2008 recessionNavigating international projects: from Phuket to LondonThe importance of transparent client communication and setting expectationsFixed fee models versus traditional markup structuresHow to assess project fit with the "Six Fs" frameworkCultivating industry community and collaboration outside traditional silosTransitioning to business maturity: team growth, studio relocation, and future visionLeadership lessons: delegation, trust, and avoiding burnoutThe significance of mentorship and strategic planning for longevityConnect with Brian: Website: https://www.designedbywoulfe.com/Instagram: https://www.instagram.com/brianwoulfe/Connect with Rachel:Website:https://www.thebusinessofinteriors.co.uk/Instagram:https://www.instagram.com/thebusinessofinteriors/Links from our discussion:Discover Karl Heasman: https://www.greycottconsultancy.com/contactDiscover Rick Campos:https://designbizsurvivalguide.com/Discover LuAnn Nigara: https://luannnigara.com/

In this episode, Rachel Usher interviews Renée Bush, founder of Tandem, a boutique design agency in the US. They discuss the importance of aligning business strategy with design, focusing on authenticity and emotional deliverables to attract the right clients. Renee spent time crafting the marketing strategy for internationally renowned design studio, Studio McGee so she is able to provide insightful strategy advice through her understanding of the design industry and client process. She also shares insights on setting boundaries, understanding unique value, and creating a business that reflects personal values and goals.Keywordsinterior design, business strategy, authenticity, emotional deliverables, client attractionTakeawaysAuthenticity in design attracts the right clients.Emotional deliverables are key to client satisfaction.Setting boundaries enhances personal and professional life.Understanding your unique value is crucial for success.Aligning business strategy with design leads to growth.Clear messaging prevents client confusion.Niche marketing can be a powerful tool.Balancing work and personal life is essential.Community over competition fosters growth.Investing in quality over quantity benefits long-term success.Sound bitesAuthenticity attracts the right clients.Emotional deliverables matter.Set boundaries for success.Know your unique value.Align strategy with design.Chapters00:00:00 Introduction to Renée Bush00:03:00 Aligning Strategy with Design00:09:00 The Importance of Authenticity00:15:00 Emotional Deliverables00:21:00 Setting Boundaries00:27:00 Understanding Unique Value00:33:00 Niche Marketing00:39:00 Balancing Work and Life00:45:00 Community Over Competition00:51:00 Investing in Quality✨ Links:Renee's agency-Tandem : https://with-tandem.com/aboutRenee's Instagram: https://www.instagram.com/with_tandem?utm_source=ig_web_button_share_sheet&igsh=MXU3Yms1bDQxOGRkeg==The Business of Interiors: https://www.thebusinessofinteriors.co.uk/The Business of Interiors Instagram: https://www.instagram.com/thebusinessofinteriors/This podcast is sponsored by Usher & Co Interior Design.If you enjoy this podcast please could we ask that you leave a review.

It was such an honour to welcome Sophie Paterson onto the podcast. Sophie is someone I’ve admired for a long time, not only for her incredible design work but also for the way she has built her business with such clarity and intention. In our conversation, she so generously shares her journey into the world of interiors, from her passion for aesthetics to the strategies that have shaped her success.What struck me most was how insightful and inspirational her advice is, from the importance of photography and branding, to building a strong, supportive team, to the role of client relationships in creating truly successful projects. We also spoke about her exciting new venture, the Sophie Paterson Academy, which is empowering both aspiring designers and homeowners to approach design with confidence.This episode is full of wisdom, from finding balance between work and life, to understanding what it takes to create a career that’s both successful and fulfilling. I’m so thrilled to share this conversation with you.Takeaways:Sophie Paterson's journey into interior design was unconventional, starting from a passion for aesthetics.Investing in photography and branding is crucial for building a successful design business.Social media has transformed the way designers connect with clients and showcase their work.Building a strong, stable team is essential for maintaining quality and consistency in design projects.Effective communication with clients can significantly enhance project management and client satisfaction.Having multiple revenue streams can provide stability and growth opportunities for design businesses.Collaborations with brands can be a fruitful way to expand product offerings without the burden of logistics.The Sophie Patterson Academy aims to bridge the gap between academic learning and real-world design application.Understanding client needs and preferences is key to successful project outcomes.Work-life balance is vital for sustaining creativity and passion in the design industry.Chapters:00:00 Introduction to Sophie Paterson05:12 The Journey to Becoming an Interior Designer11:25 The Role of Marketing in Design Success17:54 Building a Strong Team and Company Culture24:25 Client Relationships and Project Management32:18 Revenue Streams and Collaborations39:44 Launching the Sophie Patterson Academy46:44 Reflections and Future Aspirations✨ Links:Sophie Paterson Interiors: https://www.sophiepatersoninteriors.com/Sophie's Instagram: https://www.instagram.com/sophiepatersoninteriors/The Business of Interiors: https://www.thebusinessofinteriors.co.uk/The Business of Interiors Instagram: https://www.instagram.com/thebusinessofinteriors/This podcast is sponsored by Usher & Co Interior Design.If you enjoy this podcast please could we ask that you leave a review.