On today's&nbsp;episode of The Microsoft Hybrid Cloud Partners Podcast,&nbsp;<a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">Adam Burke</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mike-hartmann-sea/" rel="noopener noreferrer" target="_blank">Mike Hartman</a>&nbsp;are joined by&nbsp;<a href="https://www.linkedin.com/in/fernando-peoples-6880628/" rel="noopener noreferrer" target="_blank">Fernando Peoples</a>&nbsp;for a fast-paced recap of key insights from Microsoft Ignite. They discuss how Broadcom’s VMware licensing changes are pushing partners to seek a clear modernization roadmap and how Microsoft’s adaptive cloud approach across Azure Native, Azure Local, and Azure Arc supports that journey. The conversation highlights opportunities to move from SPLA to CSP, unlock value through Cloud Ascent, and leverage Azure migration investments, all framed through the Three Horizons model that helps partners strengthen current offerings, adopt AI and Copilot, and build toward long-term cloud-focused growth.&nbsp;&nbsp;In this episode&nbsp;you’ll&nbsp;learn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>How partners are responding to Broadcom’s VMware licensing changes&nbsp;</li><li>Why becoming customer zero for AI and Copilot strengthens partner capabilities&nbsp;</li><li>How hybrid cloud providers can position themselves for long-term success in Azure&nbsp;</li></ul>&nbsp;&nbsp;Some questions we ask:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>What are the major Broadcom licensing changes partners need to understand?&nbsp;</li><li>How does the Cloud Accelerate Factory help with migrations?&nbsp;</li><li>What incentives and investments are available for partners in CSP?&nbsp;</li></ul>&nbsp;Resources:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://www.linkedin.com/in/fernando-peoples-6880628/" rel="noopener noreferrer" target="_blank">View Fernando Peoples on LinkedIn</a>&nbsp;&nbsp;&nbsp;<a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">View Adam Burke on LinkedIn</a>&nbsp;&nbsp;<a href="https://www.linkedin.com/in/mike-hartmann-sea/" rel="noopener noreferrer" target="_blank">View Mike Hartman on LinkedIn</a>&nbsp;&nbsp;&nbsp;Related Microsoft Podcasts:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://news.microsoft.com/podcasts/no-slides-attached/" rel="noopener noreferrer" target="_blank">No Slides Attached Podcast</a>&nbsp;</li><li><a href="https://thecyberwire.com/podcasts/microsoft-threat-intelligence" rel="noopener noreferrer" target="_blank">The Microsoft Threat Intelligence Podcast</a>&nbsp;&nbsp;&nbsp;</li><li><a href="https://bluehatpodcast.com/" rel="noopener noreferrer" target="_blank">The BlueHat Podcast</a>&nbsp;&nbsp;&nbsp;&nbsp;</li></ul>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Discover and follow other Microsoft podcasts at<a href="https://news.microsoft.com/podcasts/" rel="noopener noreferrer" target="_blank">&nbsp;microsoft.com/podcasts</a>&nbsp;&nbsp;

Ignite Update: Virtualization Changes and New Horizons for Hosters

On today's&nbsp;episode of The Microsoft Hybrid Cloud Partners Podcast,&nbsp;<a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">Adam Burke</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mike-hartmann-sea/" rel="noopener noreferrer" target="_blank">Mike Hartman</a>&nbsp;are joined by&nbsp;<a href="https://www.linkedin.com/in/donpen/" rel="noopener noreferrer" target="_blank">Don Penland</a>&nbsp;of Knox Capital to explore the private equity perspective on managed service providers (MSPs) and the Microsoft partner ecosystem. Don shares insights from two decades in IT consulting and managed services, explaining how operator-first investing, recurring revenue models, and strong go-to-market alignment with Microsoft drive valuation and long-term success. He discusses the evolving role of AI, from internal optimization to client-facing&nbsp;productization&nbsp;and how MSPs can adopt and monetize it effectively. Don also offers candid advice on&nbsp;preparing for&nbsp;private equity investment, building niche vertical&nbsp;expertise, and embracing programs like the Microsoft AI Cloud Partner Program to fuel sustainable growth.&nbsp; &nbsp;In this episode&nbsp;you’ll&nbsp;learn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>Why an operator-first mindset gives Knox Capital a different approach to investing&nbsp;</li><li>How aligning with Microsoft’s partner ecosystem accelerates business growth&nbsp;</li><li>The growing role of AI in operations, sales, and customer offerings&nbsp;</li></ul>&nbsp;&nbsp;Some questions we ask:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>What attracted you to focus on the Microsoft partner ecosystem as an investor?&nbsp;</li><li>How are current market shifts&nbsp;impacting&nbsp;managed service providers?&nbsp;</li><li>What advice do you have for MSPs starting their AI journey?&nbsp;</li></ul>&nbsp;Resources:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://www.linkedin.com/in/donpen/" rel="noopener noreferrer" target="_blank">View Don Penland on LinkedIn</a>&nbsp;&nbsp;<a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">View Adam Burke on LinkedIn</a>&nbsp;&nbsp;<a href="https://www.linkedin.com/in/mike-hartmann-sea/" rel="noopener noreferrer" target="_blank">View Mike Hartman on LinkedIn</a>&nbsp;&nbsp;&nbsp;Related Microsoft Podcasts:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://news.microsoft.com/podcasts/no-slides-attached/" rel="noopener noreferrer" target="_blank">No Slides Attached Podcast</a>&nbsp;</li><li><a href="https://thecyberwire.com/podcasts/microsoft-threat-intelligence" rel="noopener noreferrer" target="_blank">The Microsoft Threat Intelligence Podcast</a>&nbsp;&nbsp;&nbsp;</li><li><a href="https://bluehatpodcast.com/" rel="noopener noreferrer" target="_blank">The BlueHat Podcast</a>&nbsp;&nbsp;&nbsp;&nbsp;</li></ul>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Discover and follow other Microsoft podcasts at<a href="https://news.microsoft.com/podcasts/" rel="noopener noreferrer" target="_blank">&nbsp;microsoft.com/podcasts</a>&nbsp;&nbsp;

The Private Equity Perspective for Building a High-Value MSP in the Microsoft Ecosystem 

En este episodio en español, Fede Pacheco e Isaac Arellano conversan con Lina Barrios, líder del negocio de Azure en Intcomex, uno de los distribuidores de tecnología más importantes de América Latina. Lina comparte cómo Intcomex ha transformado su modelo de negocio con iniciativas innovadoras basadas en inteligencia artificial, comunidades técnicas y un enfoque profundo en el desarrollo de sus socios. Desde el Club de los 14 hasta Techmasters y Mujeres Inspirando Cambios, este episodio está lleno de ideas prácticas y estrategias escalables para partners que buscan crecer en la nube híbrida. &nbsp;En este episodio aprenderás:<ul><li>Cómo Intcomex utiliza IA para personalizar campañas, analizar datos y generar demanda.&nbsp;</li><li>Qué es el Club de los 14 y cómo ayuda a escalar el negocio de los socios.&nbsp;</li><li>La importancia de construir comunidades como Club Copilot y Mujeres Inspirando Cambios.&nbsp;&nbsp;</li></ul> Algunas preguntas que hacemos:<ul><li>¿Qué hace diferente a Intcomex en el desarrollo de partners en la nube híbrida?</li><li>¿Qué rol juega la diversidad en la estrategia de Intcomex?</li><li>¿Cómo están ayudando a los socios a prepararse para el futuro con IA?</li></ul>&nbsp;Resources:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://aka.ms/hybridcloudnews" rel="noopener noreferrer" target="_blank">Suscríbete a nuestro nuevo boletín en LinkedIn</a> para recibir las últimas noticias, ideas clave y resúmenes de episodios.</li><li><a href="https://dco.microsoft.com/SignUp.aspx" rel="noopener noreferrer" target="_blank">Conecta con nuestro equipo de DCO</a>&nbsp;</li></ul>&nbsp;Related Microsoft Podcasts:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://news.microsoft.com/podcasts/no-slides-attached/" rel="noopener noreferrer" target="_blank">No Slides Attached Podcast</a>&nbsp;</li><li><a href="https://thecyberwire.com/podcasts/microsoft-threat-intelligence" rel="noopener noreferrer" target="_blank">The Microsoft Threat Intelligence Podcast</a>&nbsp;&nbsp;&nbsp;</li><li><a href="https://bluehatpodcast.com/" rel="noopener noreferrer" target="_blank">The BlueHat Podcast</a>&nbsp;</li></ul>

Intcomex impulsa la innovación en la nube con comunidades, datos y propósito

On today's episode of The Microsoft Hybrid Cloud Partners Podcast,&nbsp;<a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">Adam Burke</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mike-hartmann-sea/" rel="noopener noreferrer" target="_blank">Mike Hartman</a>&nbsp;are joined by&nbsp;<a href="https://www.linkedin.com/in/fredrikslaatten/" rel="noopener noreferrer" target="_blank">Fredrik&nbsp;Slaatten</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/henriksamdal/" rel="noopener noreferrer" target="_blank">Henrik Samdal</a>&nbsp;from&nbsp;Intility, a Norway-based IT platform provider serving over 650 companies and 50,000 users worldwide. They discuss&nbsp;Intility’s&nbsp;unique industrialized approach to delivering end-to-end IT services, the evolution of hybrid and multi-cloud strategies, and how their partnership with Microsoft drives innovation and modernization for customers. The conversation also explores how&nbsp;Intility&nbsp;is embedding AI across its operations and customer solutions, fostering a culture of continuous innovation while ensuring security, governance, and long-term value&nbsp;&nbsp;In this episode&nbsp;you’ll&nbsp;learn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>Ways&nbsp;Intility&nbsp;helps customers adopt hybrid, multi-cloud, and edge strategies&nbsp;</li><li>How AI is being embedded across support, software development, and internal processes&nbsp;</li><li>Why&nbsp;Intility&nbsp;views itself as a technology company rather than just an IT services provider&nbsp;</li></ul>&nbsp;&nbsp;Some questions we ask:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>What makes&nbsp;Intility&nbsp;different in such a crowded IT market?&nbsp;</li><li>How do you approach hybrid cloud and multi-cloud strategies?&nbsp;</li><li>What does AI leadership look like for&nbsp;Intility&nbsp;in the next five years?&nbsp;</li></ul>&nbsp;Resources:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://www.linkedin.com/in/henriksamdal/" rel="noopener noreferrer" target="_blank">View Henrik Samdal on LinkedIn</a> <a href="https://www.linkedin.com/in/fredrikslaatten/" rel="noopener noreferrer" target="_blank">View Fredrik Slaatten on LinkedIn</a> <a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">View Adam Burke on LinkedIn</a>&nbsp;&nbsp;<a href="https://www.linkedin.com/in/mike-hartmann-sea/" rel="noopener noreferrer" target="_blank">View Mike Hartman on LinkedIn</a>&nbsp;&nbsp;&nbsp;Related Microsoft Podcasts:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://news.microsoft.com/podcasts/no-slides-attached/" rel="noopener noreferrer" target="_blank">No Slides Attached Podcast</a>&nbsp;</li><li><a href="https://thecyberwire.com/podcasts/microsoft-threat-intelligence" rel="noopener noreferrer" target="_blank">The Microsoft Threat Intelligence Podcast</a>&nbsp;&nbsp;&nbsp;</li><li><a href="https://bluehatpodcast.com/" rel="noopener noreferrer" target="_blank">The&nbsp;BlueHat&nbsp;Podcast</a>&nbsp;&nbsp;&nbsp;&nbsp;</li></ul>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Discover and follow other Microsoft podcasts at<a href="https://news.microsoft.com/podcasts/" rel="noopener noreferrer" target="_blank">&nbsp;microsoft.com/podcasts</a>&nbsp;&nbsp;

Inside Intility’s Industrialized IT Model

On today's episode of The Microsoft Hybrid Cloud Partners Podcast,&nbsp;<a href="https://www.linkedin.com/in/fedepacheco/" rel="noopener noreferrer" target="_blank">Fede Pacheco</a>,&nbsp;<a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">Adam Burke</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mike-hartmann-sea/" rel="noopener noreferrer" target="_blank">Mike Hartman</a>&nbsp;introduce the Three Horizons framework for Microsoft partners, a strategy designed to help providers evolve from strengthening their core hybrid offerings, to elevating services with AI, and&nbsp;ultimately driving&nbsp;transformational growth through proprietary solutions. They share insights, partner success stories, and practical steps for aligning with Microsoft’s roadmap, embracing Copilot, and building a culture of innovation that leads to long-term business impact.&nbsp;&nbsp;&nbsp;&nbsp;In this episode&nbsp;you’ll&nbsp;learn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>How the Three Horizons framework guides partners from hybrid cloud to AI transformation&nbsp;</li><li>What partners like Rackspace and Crayon achieved with hybrid cloud adoption&nbsp;</li><li>Why creating proprietary IP in Horizon 3 drives market leadership&nbsp;</li></ul>&nbsp;&nbsp;Some questions we ask:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>Can you share an example of a partner successfully implementing Horizon One?&nbsp;</li><li>How can AI improve customer engagement for an MSP client?&nbsp;</li><li>What role does Azure Arc play in reducing costs and enabling hybrid capabilities?&nbsp;</li></ul>&nbsp;Resources:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://www.linkedin.com/in/mike-hartmann-sea/" rel="noopener noreferrer" target="_blank">View Mike Hartman on LinkedIn</a>&nbsp;&nbsp;<a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">View Adam Burke on LinkedIn</a>&nbsp;&nbsp;<a href="https://www.linkedin.com/in/fedepacheco/" rel="noopener noreferrer" target="_blank">View&nbsp;Fede&nbsp;Pacheco on LinkedIn</a>&nbsp;&nbsp;&nbsp;Related Microsoft Podcasts:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://news.microsoft.com/podcasts/no-slides-attached/" rel="noopener noreferrer" target="_blank">No Slides Attached Podcast</a>&nbsp;</li><li><a href="https://thecyberwire.com/podcasts/microsoft-threat-intelligence" rel="noopener noreferrer" target="_blank">The Microsoft Threat Intelligence Podcast</a>&nbsp;&nbsp;&nbsp;</li><li><a href="https://bluehatpodcast.com/" rel="noopener noreferrer" target="_blank">The BlueHat Podcast</a>&nbsp;&nbsp;&nbsp;&nbsp;</li></ul>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Discover and follow other Microsoft podcasts at<a href="https://news.microsoft.com/podcasts/" rel="noopener noreferrer" target="_blank">&nbsp;microsoft.com/podcasts</a>&nbsp;&nbsp;

The AI Growth Playbook for Hybrid Cloud Partners

In the season finale of the Hybrid Cloud Partners podcast,&nbsp;<a href="https://www.linkedin.com/in/fedepacheco/" rel="noopener noreferrer" target="_blank">Fede Pacheco</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">Adam Burke</a>&nbsp;sit down with&nbsp;<a href="https://www.linkedin.com/in/carolyn-norton/" rel="noopener noreferrer" target="_blank">Carolyn Norton</a>, the Practice Director of Cloud Services at&nbsp;Velosio. Carolyn shares insights on how&nbsp;Velosio&nbsp;is reimagining the future of work by&nbsp;leveraging&nbsp;AI and Azure to enhance their cloud services, improve customer engagement, and drive innovation.&nbsp;Carolyn&nbsp;highlights the role of AI in transforming business operations, from sales to finance to HR, and shares practical examples of how AI is being used to create efficiencies and improve decision-making. Carolyn also talks about&nbsp;Velosio's&nbsp;Clear Path Consultation, which helps clients navigate their cloud journey by providing tailored assessments and recommendations.&nbsp;&nbsp;In this episode&nbsp;you'll&nbsp;learn:&nbsp;<ul><li>The role of AI in enhancing customer engagement and driving innovation at&nbsp;Velosio.&nbsp;</li><li>Insights into&nbsp;Velosio's&nbsp;Clear Path Consultation and how it helps clients with their cloud journey.&nbsp;</li><li>What secure AI and driving have in common&nbsp;</li></ul>&nbsp;Some questions we ask:&nbsp;<ul><li>How is AI evolving the workspace and how is&nbsp;Velosio&nbsp;helping?&nbsp;</li><li>What benefits are your customers seeing from moving to the cloud?&nbsp;</li><li>What role does the DCO team play in&nbsp;Velosio’s&nbsp;journey to Azure?&nbsp;</li></ul>&nbsp;Resources:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://aka.ms/hybridcloudnews" rel="noopener noreferrer" target="_blank">Subscribe to our new LinkedIn Newsletter</a>&nbsp;to get the latest news, insights, and episode recaps&nbsp;</li><li><a href="https://dco.microsoft.com/SignUp.aspx" rel="noopener noreferrer" target="_blank">Connect with the Datacenter Optimization team</a>&nbsp;</li><li><a href="https://www.forbes.com/councils/forbestechcouncil/2025/05/08/is-your-company-ready-for-generative-ai/" rel="noopener noreferrer" target="_blank">Is Your Company Ready for AI?</a>&nbsp;By Robbie Morrison,&nbsp;Velosio&nbsp;CEO&nbsp;</li><li>Fede’s 5 Takes on Microsoft’s Work Trend Index |&nbsp;<a href="https://aka.ms/wti" rel="noopener noreferrer" target="_blank">Full Report</a>&nbsp;</li><li><a href="https://www.velosio.com/expertise/clearpath/" rel="noopener noreferrer" target="_blank">Velosio’s ClearPath consultation</a>&nbsp;</li></ul>&nbsp;Related Microsoft Podcasts:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://news.microsoft.com/podcasts/no-slides-attached/" rel="noopener noreferrer" target="_blank">No Slides Attached Podcast</a>&nbsp;</li><li><a href="https://thecyberwire.com/podcasts/microsoft-threat-intelligence" rel="noopener noreferrer" target="_blank">The Microsoft Threat Intelligence Podcast</a>&nbsp;&nbsp;&nbsp;</li><li><a href="https://bluehatpodcast.com/" rel="noopener noreferrer" target="_blank">The BlueHat Podcast</a>&nbsp;&nbsp;&nbsp;&nbsp;</li></ul>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Discover and follow other Microsoft podcasts at<a href="https://news.microsoft.com/podcasts/" rel="noopener noreferrer" target="_blank">&nbsp;microsoft.com/podcasts</a>&nbsp;&nbsp;

Velosio Sees a Bright Future of Work with AI

In this episode of the Microsoft Hybrid Cloud Partners Podcast,&nbsp;<a href="https://www.linkedin.com/in/fedepacheco/" rel="noopener noreferrer" target="_blank">Fede Pacheco</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">Adam Burke</a>&nbsp;are joined by&nbsp;<a href="https://www.linkedin.com/in/rodrigo-eleoterio-rod-0b888121/?locale=en_US" rel="noopener noreferrer" target="_blank">Rodrigo Elioterio</a>,&nbsp;<a href="https://www.linkedin.com/in/cleberbueno/?utm_source=chatgpt%2Ecom&amp;originalSubdomain=br" rel="noopener noreferrer" target="_blank">Cleber Bueno</a>, and&nbsp;<a href="https://www.linkedin.com/in/vinicosta2204/?utm_source=chatgpt%2Ecom&amp;originalSubdomain=br" rel="noopener noreferrer" target="_blank">Vinicius Costa</a>&nbsp;from SoftwareOne to explore how hybrid cloud is transforming legacy hosting models in Brazil and&nbsp;across the Americas. The conversation dives into how Azure Arc is helping partners modernize SPLA licensing, reduce operational overhead, and unlock AI readiness—without requiring full workload migration.&nbsp;&nbsp;The SoftwareOne team shares real-world insights from onboarding nine partners to Azure Arc, discusses the challenges of SPLA compliance, and outlines how CSP licensing is enabling a smoother, more cost-effective path to hybrid cloud. They also highlight how Copilot is transforming their day-to-day operations and empowering teams to deliver more value, faster.&nbsp; &nbsp;In this episode&nbsp;you’ll&nbsp;learn:&nbsp;<ul><li>Why hybrid cloud adoption is essential for legacy SPLA hosting&nbsp;providers.&nbsp;</li><li>How SoftwareOne&nbsp;supports over 7.6 million active cloud users globally.&nbsp;</li><li>What comes after licensing transformation—unlocking the full potential of Azure Arc.&nbsp;</li></ul>&nbsp;Some questions we ask:&nbsp;<ul><li>How does Azure Arc simplify licensing and operations for MSPs and ISVs?&nbsp;</li><li>What are the biggest challenges partners face when transitioning from SPLA?&nbsp;</li><li>What advice would you give to organizations hesitant to modernize their licensing models?&nbsp;</li></ul>&nbsp; Resources:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://aka.ms/hybridcloudnews" rel="noopener noreferrer" target="_blank">Subscribe to our new LinkedIn Newsletter</a>&nbsp;to get the latest news, insights, and episode recaps&nbsp;</li><li><a href="https://dco.microsoft.com/SignUp.aspx" rel="noopener noreferrer" target="_blank">Connect with the Datacenter Optimization team</a>&nbsp;</li><li><a href="https://aka.ms/dcowithsoftwareone" rel="noopener noreferrer" target="_blank">Read the full SoftwareOne case study</a>&nbsp;</li></ul>&nbsp;Related Microsoft Podcasts:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://news.microsoft.com/podcasts/no-slides-attached/" rel="noopener noreferrer" target="_blank">No Slides Attached Podcast</a>&nbsp;</li><li><a href="https://thecyberwire.com/podcasts/microsoft-threat-intelligence" rel="noopener noreferrer" target="_blank">The Microsoft Threat Intelligence Podcast</a>&nbsp;&nbsp;&nbsp;</li><li><a href="https://bluehatpodcast.com/" rel="noopener noreferrer" target="_blank">The BlueHat Podcast</a>&nbsp;&nbsp;&nbsp;&nbsp;</li></ul> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Discover and follow other Microsoft podcasts at<a href="https://news.microsoft.com/podcasts/" rel="noopener noreferrer" target="_blank">&nbsp;microsoft.com/podcasts</a>&nbsp;&nbsp;

SoftwareOne Scales Hybrid Cloud Across LATAM and Beyond

On today's episode of The Microsoft Hybrid Cloud Partners Podcast,&nbsp;<a href="https://www.linkedin.com/in/fedepacheco/" rel="noopener noreferrer" target="_blank">Fede Pacheco</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">Adam Burke</a>&nbsp;continue their tour&nbsp;to London to speak with leaders from Telefónica Tech about their transformation from a traditional telco to a tech-forward cloud and AI partner. Guests&nbsp;<a href="https://www.linkedin.com/in/alexcjsmith/?utm_source=chatgpt%2Ecom&amp;originalSubdomain=uk" rel="noopener noreferrer" target="_blank">Alex Smith</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/martyn-bullerwell-6b97113/?utm_source=chatgpt%2Ecom&amp;originalSubdomain=uk" rel="noopener noreferrer" target="_blank">Martyn Bullerwell</a>, along with Partner Development Manager&nbsp;<a href="https://www.linkedin.com/in/tijanaellis/" rel="noopener noreferrer" target="_blank">Tijana Ellis</a>, share insights on hybrid cloud strategy, customer modernization journeys, the real-world adoption of AI and Copilot tools, and how Telefónica Tech is delivering secure, scalable, and innovative solutions to customers across industries—including the NHS.&nbsp;&nbsp;&nbsp;&nbsp;In this episode&nbsp;you’ll&nbsp;learn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>Why workload-based cloud migration strategies are replacing large-scale lift-and-shift projects&nbsp;</li><li>Security and governance principles Telefónica Tech embeds into every cloud and AI engagement&nbsp;</li><li>How Telefónica Tech helps customers overcome AI adoption challenges&nbsp;</li></ul>&nbsp;&nbsp;Some questions we ask:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>What inspired Telefónica Tech’s transformation from a telco to a tech company?&nbsp;</li><li>How does Telefónica Tech build strong, trusted relationships with its customers?&nbsp;</li><li>What are the emerging trends in hybrid and multi-cloud environments that Telefónica Tech is focusing on?&nbsp;</li></ul>&nbsp;Resources:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://aka.ms/hybridcloudnews" rel="noopener noreferrer" target="_blank">Subscribe to our new LinkedIn Newsletter</a>&nbsp;to get the latest news, insights, and episode recaps&nbsp;</li><li><a href="https://dco.microsoft.com/SignUp.aspx" rel="noopener noreferrer" target="_blank">Connect with the Datacenter Optimization team</a>&nbsp;</li></ul>&nbsp;Related Microsoft Podcasts:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://news.microsoft.com/podcasts/no-slides-attached/" rel="noopener noreferrer" target="_blank">No Slides Attached Podcast</a>&nbsp;</li><li><a href="https://thecyberwire.com/podcasts/microsoft-threat-intelligence" rel="noopener noreferrer" target="_blank">The Microsoft Threat Intelligence Podcast</a>&nbsp;&nbsp;&nbsp;</li><li><a href="https://bluehatpodcast.com/" rel="noopener noreferrer" target="_blank">The BlueHat Podcast</a>&nbsp;&nbsp;&nbsp;&nbsp;</li></ul>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Discover and follow other Microsoft podcasts at<a href="https://news.microsoft.com/podcasts/" rel="noopener noreferrer" target="_blank">&nbsp;microsoft.com/podcasts</a>&nbsp;&nbsp;

Telefonica Tech Reimagines Itself for the Hybrid Cloud Era 

On the 20th&nbsp;episode of The Microsoft Hybrid Cloud Partners Podcast,&nbsp;<a href="https://www.linkedin.com/in/fedepacheco/" rel="noopener noreferrer" target="_blank">Fede Pacheco</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/adamdburke/" rel="noopener noreferrer" target="_blank">Adam Burke</a>&nbsp;chat with&nbsp;<a href="https://www.linkedin.com/in/berend-jan-van-maanen-51ab075/?originalSubdomain=nl" rel="noopener noreferrer" target="_blank">Berend-Jan Van Maanen</a>, CEO of&nbsp;Intwo, a Netherlands-based Microsoft partner with a presence in 11 countries. Berend-Jan shares how&nbsp;Intwo&nbsp;evolved from managing&nbsp;on-premise&nbsp;data centers&nbsp;on SPLA to becoming a fully cloud-native provider&nbsp;with 1,000+ customers&nbsp;through the Cloud Solution Provider (CSP) motion.&nbsp;&nbsp;He discusses the growing demand for AI solutions, the importance of agility and peace of mind for clients, and why holistic security is critical for enabling innovation. The conversation wraps with a look at&nbsp;Intwo’s&nbsp;future&nbsp;following a management buyout and renewed focus on scale, specialization, and global growth.&nbsp; &nbsp;In this episode&nbsp;you’ll&nbsp;learn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>How&nbsp;Intwo&nbsp;saw the cloud as an opportunity, not a threat&nbsp;</li><li>What makes the CSP model simpler and more flexible than SPLA&nbsp;</li><li>Intwo’s&nbsp;believe in holistic cloud security as “the only way”&nbsp;</li></ul>&nbsp;&nbsp;Some questions we ask:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li>How has your investment in Azure and CSP&nbsp;impacted&nbsp;your business?&nbsp;</li><li>How did&nbsp;Intwo’s&nbsp;profitability evolve through their journey?&nbsp;</li><li>How does&nbsp;Intwo&nbsp;balance global reach and local speed?&nbsp;</li></ul>&nbsp;Resources:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://aka.ms/hybridcloudnews" rel="noopener noreferrer" target="_blank">Subscribe to our new LinkedIn Newsletter</a>&nbsp;to get the latest news, insights, and episode recaps&nbsp;</li><li><a href="https://dco.microsoft.com/SignUp.aspx" rel="noopener noreferrer" target="_blank">Connect with the Datacenter Optimization team</a>&nbsp;</li><li>Learn more about&nbsp;<a href="https://www.intwo.cloud/" rel="noopener noreferrer" target="_blank">Intwo</a>&nbsp;</li></ul>&nbsp;Related Microsoft Podcasts:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<ul><li><a href="https://news.microsoft.com/podcasts/no-slides-attached/" rel="noopener noreferrer" target="_blank">No Slides Attached Podcast</a>&nbsp;</li><li><a href="https://thecyberwire.com/podcasts/microsoft-threat-intelligence" rel="noopener noreferrer" target="_blank">The Microsoft Threat Intelligence Podcast</a>&nbsp;&nbsp;&nbsp;</li><li><a href="https://bluehatpodcast.com/" rel="noopener noreferrer" target="_blank">The BlueHat Podcast</a>&nbsp;&nbsp;&nbsp;&nbsp;</li></ul>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Discover and follow other Microsoft podcasts at<a href="https://news.microsoft.com/podcasts/" rel="noopener noreferrer" target="_blank">&nbsp;microsoft.com/podcasts</a>&nbsp;&nbsp;

Intwo Goes All-In on Cloud: 1,000+ Customers and No Regrets

Welcome to the Microsoft Hybrid Cloud Partners podcast, where we explore the latest opportunities to enhance your profitability and prepare for the future with AI. Join our hosts,&nbsp;<a href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Faka.ms%2Ffede&amp;data=05%7C02%7Cv-ropetrillo%40microsoft.com%7Cd6060083c0ea4ea1f48d08dca06deac3%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638561641158853776%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=g9AgHk9H1SXy0tr43UfAZ5BZGYGlyXTrJODzzt6%2B8og%3D&amp;reserved=0" rel="noopener noreferrer" target="_blank">Fede Pacheco</a>&nbsp;and&nbsp;<a href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fadamdburke%2F&amp;data=05%7C02%7Cv-ropetrillo%40microsoft.com%7Cd6060083c0ea4ea1f48d08dca06deac3%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638561641158862921%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=qvRfxSpHN%2FGuaoN24i54GCJvX0nIFXRHPv0UsvHKKRo%3D&amp;reserved=0" rel="noopener noreferrer" target="_blank">Adam Burke</a>, as they delve into inspiring stories from industry peers&nbsp;and innovative solutions&nbsp;for scaling your business profitably. With decades of experience supporting partners, our team is dedicated to guiding you through the evolving landscape of hybrid cloud. Optimize your strategy and stay competitive&nbsp;by tapping into our insights. For exclusive resources and to become part of our community, visit&nbsp;<a href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdco.microsoft.com%2F&amp;data=05%7C02%7Cv-ropetrillo%40microsoft.com%7Cd6060083c0ea4ea1f48d08dca06deac3%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638561641158870082%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=6m8QSjRfN%2BH5t%2B1AK%2BSLC%2FqOQoohppwQCKiEJPp2PKg%3D&amp;reserved=0" rel="noopener noreferrer" target="_blank">dco.microsoft.com</a>.

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