How We Connected

Hosts Charlotte Massey and Aaron Hurst of the US Chamber of Connection discuss community-building efforts at the Chamber, including Charlotte’s Seattle Picnic Society, her involvement in women’s outdoor groups, and upcoming Chamber events. They reflect on takeaways from the Council on Foundations conference in Seattle, emphasizing funder interest in connection, a conference design that fostered relationship-building, and research on belonging during transitions. This week’s guest is Rachel Bambrick, who shares how dance, ultimate frisbee, and then Philadelphia running communities shaped her connection journey, leading to ultrarunning and her nonprofit Women in Ultrarunning, which builds chapters, provides education, offers grants, and supports women in a male-dominated sport.00:00 Introduction and Host Updates05:39 Council on Foundations Conference Recap14:26 Welcome Rachel Bambrick18:04 Rachel's Journey: Dance to Ultra Running24:46 Hardest Races and Mental Resilience29:36 Women in Ultrarunning: The Community Rachel Built43:44 Advice for Community Builders48:31 Reflection: Mission-Driven Communities---How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.Connect with Uswww.chamberofconnection.orgRachel Bambrick, Women in UltrarunningRachel is an ultramarathoner, UESCA-certified running coach, and the founder of Women in Ultrarunning, a nonprofit she launched in Philadelphia in January 2024 to bring more women into one of the most male-dominated corners of endurance sport. By day, she works as a pediatric occupational therapist, and her path to ultras began almost accidentally after she moved to Philadelphia in 2016 looking for community and started showing up to local run clubs. She has since logged multiple 100-plus-mile finishes, including Cocodona 250, the Divide 200, and the Javelina Jundred twice, and she currently holds the female unsupported FKT for Pennsylvania's Batona Trail. Women in Ultrarunning has grown from a local event series into a national nonprofit with chapters in Pennsylvania, New Jersey, Colorado, and Montana, organized around three pillars: in-person community, educational programming on everything from nutrition to wilderness first aid, and grants that lower the financial barrier to entry for women new to the sport. Rachel's vision is one where the work she does eventually becomes less necessary, because the trail running community has finally caught up to what women are capable of in it.Connect with Rachelwomeninultrarunning.comHeylowww.heylo.comHeylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of traditional social platforms.

On this week's How We Connected from the US Chamber of Connection, hosts Charlotte Massey and Aaron Hurst kick off conference week at the Council on Foundations annual gathering in Seattle, where they're hosting a breakfast to make the case that connection is the next major frontier in philanthropy. They cover Charlotte's week in a Colorado cabin, an unexpected friendship struck up in a Pilates class, and Aaron's tequila-fuelled failure with balloon decorations for his son's 18th birthday. This week's feature interview is with Ethan Bryan, author of A Year of Playing Catch, who on January 1, 2018 was dared by his daughters to play catch every day for a year. He tells the story of how that single act unlocked a grassroots movement, why catch is uniquely human (it uses both sides of the brain at once, which lets the conversational gatekeeper drop), and the school mentee who had never held a glove. Aaron and Charlotte close the episode by going outside to play catch in an alley.0:00 - Introduction 0:30 - Welcome and Conference Week 3:07 - Gifts, Outfits and Weekend Updates 12:56 - Introducing Ethan Bryan 16:11 - The Year of Playing Catch 28:15 - The Movement Grows36:17 - Dreams for the Future 41:34 - Hosts Reflect on Playing Catch ---How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.Connect with Uswww.chamberofconnection.orgEthan Bryan, Author and StorytellerEthan Bryan is a Springfield, Missouri-based author and storyteller whose work centers on baseball, play, and the people who make community happen. On January 1, 2018, dared by his daughters at the dinner table, he set out to play catch with someone every day for a year. The experience took him across ten states and roughly twelve thousand miles, throwing a ball with public school teachers, veterans, journalists, nurses, entertainers, athletes from every level, and members of the All-American Girls Professional Baseball League. The resulting book, A Year of Playing Catch, was a Casey Award finalist and is now the seed of a quiet grassroots movement of people doing the same thing in their own cities. Ethan lost his hair to alopecia at age six and has often described that early experience of being on the margins as foundational to the way he approaches connection now. He works at Community Partnership of the Ozarks, where he uses catch to mentor students, and he is building a curriculum to train others to do the same. His writing has earned him invitations to the White House and the National Baseball Hall of Fame. He lives in Springfield with his wife Jamie and daughters Kaylea and Sophie, and still dreams of playing for the Kansas City Royals.Connect with Ethanethanbryan.comRead the book:A Year of Playing CatchHeylowww.heylo.comHeylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of traditional social platforms.

Welcoming, Structure, and the Party WithinOn this week's How We Connected from the US Chamber of Connection, hosts Charlotte Massey and Aaron Hurst talk about a volunteer potluck party and brainstorming “National Welcome Week.” There's a recap on current work expanding partnerships and planning upcoming events. This week's feature interview is with Evan Cudworth, the world’s first “party coach,” who describes early connection through communal building, finding collective effervescence in raves, and defining a party as a temporary vibe shift with others. He outlines his “Party Within” process (detox, identity release, a 21-day wellness bender, tribe-building, hosting, and learning to receive) and offers tactics for inclusive events: roles, activity stations, clear structure, and guided dance instruction for a conference dance party.00:00 Introduction and Welcome02:12 Volunteer Party Recap17:50 Introducing Evan, the World's First Party Coach18:13 Evan's Early Experiences with Connection21:45 Defining Party: The Temporary Vibe Shift32:03 Creating Structure at Parties40:48 The Party Within: Evan's 7-Stage Framework44:35 Designing a Dance Party at a Conference51:43 Reflection54:42 Takeaways and the Bat Signal App---How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.Connect with Uswww.chamberofconnection.orgEvan Cudworth, Party CoachEvan Cudworth is the world's first Party Coach, a Chicago-raised, Los Angeles-based coach and community builder helping people rebuild their social lives without numbing out or chasing nostalgia. After 15 years in the music, festival, and nightlife scenes, he pivoted to full-time coaching in 2020 and built The Party Within, a 7-stage method blending intention-setting, dopamine resets, and tools for authentic connection. He draws on eight years coaching elite college and MBA applicants, plus thousands of hours leading workshops and retreats. Evan founded KNOWFUN, a digital community mixing party culture and wellness, and his work has been featured in GQ, the Los Angeles Times, and the Washington Post, where he makes the case that connection is a skill worth practicing.Connect with Evanpartycoach.meHeylowww.heylo.comHeylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of traditional social platforms.

More members isn’t always betterCharlotte Massey and Aaron Hurst open How We Connected by reflecting on building community with the right goals, the importance of fun and resonance over sheer scale, and recent experiments in connection. This week’s interview is with Brandon DesJarlais, a world-renowned longboarder, based in Los Angeles and co-founder of Vibe Ride. He shares how a middle-school incident led him to leave a destructive friend group and how longboarding helped him face his fears. During COVID, DesJarlais shifted from competitive riding to teaching online tutorials and hosting free clinics that grew into a community of 700 active members. He describes Vibe Ride’s mission, leadership model, rituals, intentions, icebreakers, and “surprise and delight” rolling dance-party rides. A key insight? He argues that more members isn’t always better. Enjoy!00:00 Introduction14:22 Brandon DesJarlais: Early Life and Masking Authenticity16:12 The Turning Point: Friends, Family and Diverging Paths19:21 Wrestling, Skating and Facing Fears24:33 Viral Tutorials and the Birth of Vibe Ride27:42 What a Vibe Ride Looks Like 37:43 Sustainability, Identity and Vision for the Future47:49 Reflections---How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.Connect with Uswww.chamberofconnection.orgBrandon DesJarlais, Co-Founder, Vibe RideBrandon is a professional longboarder, coach, and community builder based in Venice Beach. He has competed across disciplines from downhill racing to longboard dancing, skated in 26 countries, and once stunt-doubled for Vin Diesel in xXx: Return of Xander Cage. In 2021 he founded Beyond the Board, a Los Angeles 501(c)(3) using skateboarding to build confidence and connection. Its flagship program, Vibe Ride, is the weekly sunset group ride he co-founded in Santa Monica and Venice Beach that now counts 700 active members and has been profiled by the LA Times. Brandon teaches community-building through his 4C's Framework.Vibe Ridewww.heylo.com/blog/brandon-desjarlais-and-vibe-ride-laHeylohttps://www.heylo.comHeylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of traditional social platforms.

On this week's How We Connected from the US Chamber of Connection, hosts Charlotte Massey and Aaron Hurst discuss some recent connection experiments: Aaron hosted mostly male friends to watch Michigan win a basketball championship, while Charlotte attended a Seattle Community Builders Dinner where participants did simple drawing and collage activities about ideal “third places.” The interview this week is with Yao Huang, founder of Wonder Women, a largely invitation-based “whisper network” that began as casual women’s dinners and has grown over 20 years to about 20,000 women leaders across 30 cities. Yao emphasizes humor, curated guest lists, repeatable hosting scripts, and women-only spaces to create trust, friendship, and mutual support.00:00 Intro and Check-In01:54 What's Been on Our Minds13:00 Meet Yao13:30 Yao's Origin Story14:10 Standup Comedy and Finding the Real Yao14:55 Wonder Women: How It Started21:26 The Formula: Curating Connection25:49 Community Ripple Effects and The Vouch Network34:00 Secret Sauce: Extroverts, Energy and Fun40:27 Reflections---How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.Connect with Uswww.chamberofconnection.orgYao Huang, Founder, Wonder WomenYao is the founder of Wonder Women, an invitation-only global community that has grown over nearly two decades from a handful of friends gathering for dinner in New York into a whisper network spanning roughly 30 cities and 20,000 women across three continents. She is also the founder and managing partner of The Hatchery, one of the organizations most responsible for building New York's tech ecosystem, where she has helped hundreds of early-stage companies with product, revenue, and fundraising, and co-founded Division One Capital, a fund expanding access to capital for women and minority-owned small businesses. Her winding path through healthcare, tech, finance, and climate included a memorable detour into stand-up comedy at clubs like Carolines and B.B. King's, an experience she credits with pulling out the goofy, funny version of herself that her corporate days had been hiding. Recognized by Forbes as one of the women at the center of New York's digital scene and by TechWeek among the 100 most influential people in tech, Yao is above all a student of human behavior who has figured out how to make a room full of strangers feel like old friends by the end of the night.Wonder Womenwonderwomen.hatchery.vcHeylohttps://www.heylo.comHeylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of traditional social platforms.

Hosts Charlotte Massey and Aaron Hurst open How We Connected from the US Chamber of Connection with weekend updates - gardening, a Seattle Women’s Network gala, and Aaron’s son playing a high-school “assassin” water-gun game. At the Chamber there’s events planning, a branding refresh, and the Connected Cities Summit partnerships. The featured interview this week is with Hanson Hunt, co-founder of the new San Diego chapter, who describes building communities from his marketing career while feeling personally lonely before sobriety. He points to the power of personal invitations into shared challenges such as marathon training and his various groups - the Bayside Racing Team, a neighborhood “hood hang,” and the 1,300-person global Connection Crew.00:00 Introduction and Weekend Check-In05:20 Assassin Game & Senior Spring13:23 Introducing Hansen Hunt14:34 Hansen's Origin Story17:19 Sobriety and Finding His Tribe22:13 The Communities Hansen Runs35:21 The Art of Invitation42:22 Reflection---How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.Connect with Uswww.chamberofconnection.orgHansen Hunt, Co-Founder, San Diego Chamber of Connection; Founder and Team Captain B-Side Racing TeamHansen is a born-and-raised San Diegan whose career in marketing and community organizing has always centered on one thing: bringing people together. In 2019 he joined the San Diego Track Club to train for his first marathon, found his running family, and never looked back, eventually founding the B-Side Racing Team, an all-ages, all-paces crew open to everyone. That same conviction led him to co-found the San Diego Chamber of Connection, bringing the movement for human connection to his hometown.B-Side Racing Teamwww.instagram.com/bsideracingteam/Heylohttps://www.heylo.comHeylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of traditional social platforms.

Hosts Charlotte Massey and Aaron Hurst introduce How We Connected from the US Chamber of Connection. On the show this week: Aaron’s Seattle-to–San Francisco trip for Yankees games, a surprise reunion, and reflections on organizing local “connection” leaders into a collective “us” rather than isolated efforts. This week’s featured guest is Shaka Mitchell, based in Nashville, who leads the Come Together music project. He started a “song swap” during the pandemic, scaling it into the Come Together Music Project and podcast, using guided song prompts to deepen relationships and bridge polarization, with live sessions, audience participation, and plans to measure impact and train facilitators.00:00 Intro and Welcome01:57 Weekend Recaps12:49 Chamber Updates17:03 Meet Shaka Mitchell17:42 From Connector Kid to Song Swap22:38 Birth of Come Together Music31:11 How It Works 48:25 Vision51:41 Reflection---How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.Connect with Uswww.chamberofconnection.orgShaka Mitchell, Founder, Come Together MusicThe Come Together Music Project, founded by Shaka Mitchell, is a unique initiative that uses music as a catalyst for storytelling, connection, and civil discourse. Each session pairs guests from differing backgrounds to share songs linked to personal experiences, providing an opportunity to build new relationships, deepen existing ones, and bridge divides. Shaka Mitchell is a Senior Fellow at the American Federation for Children, advocating nationally for K–12 school choice and educational equityCome Together Podcastpodcasts.apple.com/sn/podcast/come-together-podcast/id1691123150Come Together Music Projectwww.cometogetherpodcast.comHeylohttps://www.heylo.comHeylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of traditional social platforms.

Hosts Charlotte Massey and Aaron Hurst debrief Seattle’s first “Best Day Ever” event in South Park, organized with Cultivate South Park and the Seattle Department of Neighborhoods. The neighborhood has a tight-knit, majority-Latino character and some unique challenges. Best Day Ever brought people together from across the community for a day of fun, chocolate tasting, pizza-making and a stilt-led walking tour. This week’s featured interview spotlights Jennifer Yonda, founder of LA Skate Hunnies, detailing its beginner-friendly, all-wheels skate community, pandemic-era growth, and the organising realities, including safety, permits, and liability.00:00 Welcome and Introduction04:35 Best Day in South Park22:31 Introduction: Jennifer Yonda, Skate Hunnies LA25:57 Early Roots in Community Building29:24 Starting Skate Hunnies32:09 The First Meetup and Fear of Failure36:09 Growth: From 4 People to 100s47:38 Permits, Insurance and the Unglamorous Side50:27 Going Full-Time with Skate Hunnies52:38 Upcoming Events55:43 Community Impact56:41 Reflection---How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.Connect with Uswww.chamberofconnection.orgLA Skate Hunnieslaskatehunnies.comJennifer Yorda, Founder, LA Skate HunniesJennifer is the founder of LA Skate Hunnies, the largest roller and inline skating community in Los Angeles. Originally from upstate New York, she moved to LA chasing year-round outdoor life - and discovered she could skate nearly 300 days a year. After finding the city's existing skate scene too advanced for beginners, she hosted her first meetup in July 2020 with four people on the boardwalk. By spring 2021, weekly attendance had exploded to over 100. Today, Skate Hunnies hosts its signature Thursday Night Skate in rotating LA neighborhoods alongside pop-up events, skate lessons, and retreats - all wheels welcome.Heylohttps://www.heylo.comHeylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of traditional social platforms.

On this week’s How We Connected, hosts Aaron Hurst and Charlotte Massey reflect on what’s going on at the US Chamber of Connection. There’s a pi(e)-themed, math-costume birthday gathering and a Seattle potluck for Thomas J. Watson Fellowship alumni. On the horizon, a health and wellbeing welcome night and a “Best Day Ever” neighborhood field trip. This week’s featured guest is Brian Robinson, who talks about 25 years organizing to keep and then bring back the NBA’s Seattle Supersonics.00:00 Welcome to How We Connected01:48 Weekend Stories07:53 AI, Future of Work and Chamber Plans17:55 Introducing: Brian Robinson, Save Our Sonics18:22 Origin Story23:31 Building the Community32:52 What Success Looks Like40:38 Reflection---How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.Connect with Uswww.chamberofconnection.orgBrian Robinson, Founder, Save Our SonicsBrian is a lifelong Seattle resident and co-founder of Save Our Sonics, the grassroots nonprofit he launched in 2006 after Oklahoma investors purchased the SuperSonics – fighting to keep the team in the city and, when that failed, to bring it back. When the Sonics moved in 2008, Robinson didn't stop. He co-founded ArenaSolution.org, served as associate producer of the Webby Award-winning documentary "Sonicsgate: Requiem for a Team," and executive produced the Iconic Sonics Podcast with former head coach George Karl. Today he leads Seattle NBA Fans, a grassroots coalition building community support for what he believes is an inevitable NBA return to Seattle.Seattle NBA Fansseattlenbafans.comHeylohttps://www.heylo.comHeylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of traditional social platforms.