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How To Win An Election
How Trump Will Win
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We've got a special guest on the podcast this week, with American pollster and strategist Frank Luntz joining Peter Mandelson, Polly Mackenzie, Daniel Finkelstein and Matt Chorley to discuss why Joe Biden is in trouble in the race against Donald Trump, and why the Tories are facing a Canadian-style wipeout.
Was it wise for Rishi Sunak to head to a racetrack to launch the Conservative manifesto, and are any of the parties being honest about the economy?
Send questions, comments and voicenotes to howtowin@thetimes.co.uk, or WhatsApp 0333 00 323 53 with the words 'How To Win'.
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How To Perform A Giant U-Turn
40:55|Keir Starmer is changing course on the winter fuel allowance - where does it sit in the league table of political U-turns, and will it please anybody?The political masterminds also discuss the Conservative Party's existential polling spiral, why Starmer's approval ratings have fallen so far in the year since the General Election was called, and why Hugo agrees with Polly that babies should get the vote.Send your comments and questions to howtowin@thetimes.co.ukHow… The Elections Were Won And Lost: Labour in 1992
01:08:33|We're kicking off a new series on the podcast, looking at how the biggest elections in recent history were won - and lost.We start with the Labour campaign in 1992, an election that has been mythologised and is still influencing political strategy today. From soapboxes to shadow budgets to Sheffield rallies, the political mastermind are joined by then Labour leader Neil Kinnock to get under the skin of the campaign and separate electoral fact from fiction.Send your comments and questions to howtowin@thetimes.co.ukHow To Save A Legacy Party
42:20|The Labour and Tory leaders are getting plenty of advice on how to see off the threat from Reform UK, the Lib Dems and the Green Party. Should they move to the right, the left, or double down on what they're already doing? And does it have anything to do with Greggs?Send questions, comments and voicenotes to howtowin@thetimes.co.uk.How To Win A Canadian Election
38:54|Canada has been to the polls, and the results are extraordinary - a huge swing in the polls helping the Liberals rise from the dead, opposition leaders losing their seats, and established parties reduced to the sidelines.The political masterminds find out exactly what happened, how much of it was really down to Donald Trump, and what the parties here in the UK can learn.And stop the clocks - Keir Starmer told a joke in the Commons that had MPs laughing, do the team think it delivered?How To (Prepare To) Lose An Election
39:16|With local elections in England on the way, the political masterminds are joined by former Tory adviser and Reform UK supporter Tim Montgomerie to discuss what to do when you know you’re heading for defeat.Does Robert Jenrick know how to unite the right of British politics? Why didn’t Steve Hilton share his snacks with Polly when they worked together in Number 10? And what’s the political strategy behind a Papal election?Send questions, comments and voicenotes to howtowin@thetimes.co.uk.How To Turn The Red Wall... Turquoise?
38:44|Nigel Farage is pitching for voters in the North and Midlands, promising to build what he calls a "turquoise wall". Will taking control of British Steel help persuade voters Labour is protecting its former industrial heartlands? Who does Ed Davey have in mind when he appeals to Middle England? And is Reform UK definitely turquoise?Hugo, Sally and Danny are joined by former Lib Dem director of communications Olly Grender.Send questions, comments and voicenotes to howtowin@thetimes.co.uk.How To Take On The Flabby State (With Michael Gove)
39:49|Danny's away, so Sally, Polly and Hugo are joined by former cabinet minister and politest man in politics, Michael Gove. What did he learn about Donald Trump's 'man cave' when he interviewed him the first time round?And, Keir Starmer wants to tackle what he calls the 'flabby state' - Is that the same as the 'blob', and can you reform Whitehall without going to war with it?Send questions, comments and voicenotes to howtowin@thetimes.co.uk.How To Run Number 10
40:44|10 Downing Street is a rabbit warren of offices in a Georgian townhouse, and the centre of power in Britain. But how much control does it really exert over the rest of government, does it matter who has what job, and should we turn the whole thing into a museum?The political masterminds discuss how number 10 really works, and Polly explains why her husband thinks Canada is worse than North Korea.Send questions, comments and voicenotes to howtowin@thetimes.co.uk.How To Sell Austerity 2.0
39:50|Rachel Reeves doesn't want to use the word 'austerity', but has she found a narrative to help explain her cuts to welfare and government spending? Why was 'fixing the roof when the sun is shining' such an effective message for David Cameron and George Osborne? And which of Danny's three types of strategy will Labour adopt at the next General Election?Send questions, comments and voicenotes to howtowin@thetimes.co.uk.