Share

cover art for What Is CPM And Where Did It Come From?

Expert Perspective

What Is CPM And Where Did It Come From?

Season 1, Ep. 26

Cost per thousand (CPM) is a traditional way to charge advertisers for attention space. The "M" stands for "thousand."

#cpm #smallbusiness #ads

Expert Perspective - Season 1: Episode 26

https://martingawlakcompany.com/expert-perspective

More episodes

View all episodes

  • 43. How To Rescue Old and Neglected Websites Quickly For Professional Businesses

    02:14||Season 1, Ep. 43
    From security updates to general functionality, a website rescue can open a flood gate to getting more business.#websitetips #websitedesign #smallbusiness Expert Perspective - Season 1: Episode 43https://martingawlakcompany.com/expert-perspective
  • 41. How Businesses Use Platforms

    02:30||Season 1, Ep. 41
    Facebook is a platform, but so is the newspaper. This is how to think of platforms in a way that will be meaningful for your customer.#platforms #smallbusiness Expert Perspective - Season 1: Episode 41https://martingawlakcompany.com/expert-perspective
  • 40. Web Development Explained (In Under 2 Minutes)

    02:17||Season 1, Ep. 40
    Is web development more than having a fancy video at the top of your website? If you want to actually accomplish something, then the answer is yes.#webdevelopment #smallbusiness Expert Perspective - Season 1: Episode 40https://martingawlakcompany.com/expert-perspective
  • 39. How Search Engines Work And How To Use Them (Backwards)

    02:30||Season 1, Ep. 39
    Search engines are now unnoticeable, but steer your life every day. This is how they got so good at helping people.#searchengine #seo #searchengineoptimization #google Expert Perspective - Season 1: Episode 39https://martingawlakcompany.com/expert-perspective
  • 38. Realest Customer Journey Of All Time

    02:21||Season 1, Ep. 38
    The more interested in the customer journey you are, the better you are equipped help sell more. Here is the best route.#customerjourney #smallbusiness Expert Perspective - Season 1: Episode 38https://martingawlakcompany.com/expert-perspective
  • Branding for Small Business: How To Win

    02:58|
    If branding was just a $300 logo you bought from Fiverr or a local, underpaid graphic designer then everyone would have a successful business. This is what branding really is.#branding #smallbusinessExpert Perspective - Season 1: Episode 37https://martingawlakcompany.com/expert-perspective
  • 35. How Attention Works In Marketing And Business

    02:29||Season 1, Ep. 35
    Quick overview on how attention is so important and the best means to acquire said attention.#attention #smallbusiness Expert Perspective - Season 1 Episode 35https://martingawlakcompany.com/expert-perspective
  • 34. How To Optimize Without Getting Carried Away

    03:35||Season 1, Ep. 34
    Discussing the role of optimization to help break up the enormous task of generating sales.#optimization #smallbusiness Expert Perspective - Season 1: Episode 34https://martingawlakcompany.com/expert-perspective
  • 33. What Marketers Misunderstand About Ad Spend and Budgets

    03:19||Season 1, Ep. 33
    The greedy want to scale, and ad spend is a quick way to do it. Here is how to look at your ad spend correctly.#adspend #smallbusiness #ads #facebookads #googleads Expert Perspective - Season 1: Episode 33https://martingawlakcompany.com/expert-perspective