A Healthy Dose of Humour

Part 3/3. Let's be honest, sometimes advertising can take itself a bit too seriously. In a world saturated with jargon and formality, we believe it’s time for something different. Listen to marketing leaders and comedy pros to spill the beans on how even the "most serious" brands are making humour their secret weapon for human connection. 

Part 2/3. Let's be honest, sometimes advertising can take itself a bit too seriously. In a world saturated with jargon and formality, we believe it’s time for something different. Listen to marketing leaders and comedy pros to spill the beans on how even the "most serious" brands are making humour their secret weapon for human connection.

Part 1/3. Let's be honest, sometimes advertising can take itself a bit too seriously. In a world saturated with jargon and formality, we believe it’s time for something different. Listen to marketing leaders and comedy pros to spill the beans on how even the "most serious" brands are making humour their secret weapon for human connection. 

Humour can ease anxiety in patients, but is it always appropriate? Join our panel of patients and healthcare marketing experts as they discuss the art of using humour and building stronger connections with your audience. A masterclass in patient-centricity. Listen to Susan Daniels, Vice President, Patient Strategy & Engagement at Lumanity; Jane Shanaham, a patient advocate for multiple sclerosis; Brian Coane, Partner of Leith Health; and Ria Lina, award-winning comedian.

We all know humour is effective, but how effective?In this episode, we dive into all the statistics you need to convince clients and business partners that humour drives real business results, both in the short and long term.Listen to Dan Wilks, Director at Credos; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian.

What tricks do doctors, nurses and marketers use to build patient trust? And what foundations must brands lay before introducing humour? In this episode, let’s talk about humour, patient connection and sexual health, baby.Listen to Emma-Louise Fusari, RGN and Founder of In-House Health; Sarah Welsh, Co-Founder of HANX; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian.

Is dark humour appropriate in health communications? How does sexual wellness brand HANX deal with negative comments? Join us for a marketing masterclass in using humour to change consumer behaviour.Listen to Emma-Louise Fusari, RGN and Founder of In-House Health; Sarah Welsh, Co-Founder of HANX; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian explore how humour can drive behaviour change.

Why do comedians love consonants? And why is ‘flank' so funny to say? Delve into the science and trickery of being funny from the perspectives of a neuroscientist, a standup comedian, a scientist, and a copywriter.Listen to Sophie Scott, Professor of Cognitive Neuroscience at UCL; Ash Dunne, Scientific Director at Merk; Marion Miranda, Copywriter at Leith; and Ria Lina, award-winning comedian as they discuss the science of being funny.