Healthcare Rap


155 – Know Your Customer … Then Do Something About It

Season 5, Ep. 155

You’ve got data about your patients. What are you going to do with it?? Drew Diskin joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech stack, and moving forward with confidence.

All that, plus the Flava of the Week about designing for today’s consumers rather than yesterday’s. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!

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