147 – What’s The Source of Innovation in Health Systems?
Awesomeness happens when Innovation and Marketing play well together. Jared and Zain take a tour of the Innovation function in health systems and how it leads to the future by understanding the present. Join them as they drop knowledge about customer insights, prototyping new market ideas, and how to keep digital teams from getting stuck in a myopic world.
All that, plus the latest Awesome, and the Flava of the Week about how to get people to care about your brand.