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145 – Can Healthcare Be Good for Patients and Business?

Season 5, Ep. 145

Can we deliver healthcare in a way that's good for the patient and for business? Jared and Zain go deep on knowing where business value comes from, how marketing can get on the same page, and how service design changes when we don’t accept high cost of care as a constant in the equation.

All that, plus the Flava of the Week about what innovative brands do differently, and the 411 from John Marzano on the new face of hospital brands.

Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health.

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