125 – Becoming Healthcare Marketing Citizens
Is healthcare a right or a privilege, and what is the marketer’s part in the discussion? Dan Pelino, founder of Everyone Matters and bestselling author of Trusted Healers, is in the house this week for an open dialogue about healthcare's part in combating social disparities in access to treatment. In this episode, you’ll hear Dan’s three pillars for healing our healthcare system, how marketers can start to view their responsibility as healthcare citizens, and how to listen to the whispers so you don’t have to hear the screams. All that, plus the global debut of Dan’s rap, and the Flava of the Week about how the cost of doing nothing isn’t zero.