121 – Everything About Walmart Health
Retail health expert James Gardner is in the house to give marketers every detail they need to know about Walmart Health. As the retail chain announces expansion to new markets, why are so many still ignoring them, and could their model do more good to address public health disparities in our country? In this episode, you’ll learn why Walmart Health should be taken seriously, what their strategy tells us about what consumers really want, what markets exist that health systems aren’t typically targeting, and why it’s the marketer’s obligation to be ahead of the curve. All that, plus three things every marketer can do right now to start their retail health battle plan.