119 – Know Who You’re Marketing To
Today is Part 2 of a special crossover episode with the RadioRev Podcast. Jenn Dellwo and Louise Bruguglio are in the house to discuss the importance of digging beneath the surface to better understand people to whom we’re marketing in our communities, what drives them, and what circumstances affect their behavior. In this episode, you’ll learn common mistakes of not getting enough valid data, how behavioral research is more than answering standard surveys, and why observation often provides better data than asking someone what they think. All that, plus COVID haircuts and the Flava of the Week about perspective.