112 – Signs of Innovation From Top Hospital Websites
Season 3, Ep. 112
The rate of change on top hospital websites is a leading indicator of the challenge for digital teams to keep up. Dave Wieneke, healthcare innovation leader at PK, captures this moment where we are seeing new signs of innovation with web content, voice search, and more. Innovation is accelerating in digital healthcare, and our response will determine our success as we stare down the onset of the COVID-19 recovery phase. All that, plus the Flava of the Week about how stories change but storytelling strategy doesn’t. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!
111 – What Comes Next for MarTech?
Season 3, Ep. 111
Drew Diskin, director of marketing technology for Virtua Health, shares insights from the trenches about the day-to-day function of martech teams as they move from the crisis phase to the next phase. Learn how the martech community’s collaborative spirit is helping during rapidly evolving times. All that, plus the Flava of the Week about using content to make people feel seen, and the 411 from Alan Shoebridge. Thanks to gSight and the brand new Shift.Health Podcast Network for spreading the awesome, yo!
110 – Where Is Consumer Confidence?
Season 3, Ep. 110
Steve Koch from Cast & Hue is in ‘da house to reveal some brand new research about consumer confidence as quarantine restrictions are starting to be relaxed across the country. After months of telling patients to stay home and not come to a hospital or doctor’s office, how do providers turn that message around without losing all the credibility and trust they just gained? And where can they create moments of delight in the new healthcare experience? All that, plus the next generation of telehealth, and an update on the best terrier mixes in the Valley of the Sun. Thanks to gSight and the brand new Shift.Health Podcast Network for spreading the awesome, yo!
109 – Who Will Fix Healthcare Now That It’s Disrupted?
Season 3, Ep. 109
Will incumbents fix the way that healthcare is marketed and experienced, or will it be new players who play by new rules? Jared and Peter discuss the biggest opportunity and risk for hospitals and health systems as they start to hit the downside of the pandemic curve. All that, plus Jared butchers a Star Wars quote, and hey, will we get baseball this year? Thanks to the brand new Shift.Health Podcast Network for spreading the awesome, yo!
108 – Dealing With Unexpected Job Changes
Season 3, Ep. 108
With many in the industry being furloughed or laid off, Jared shares everything he has ever learned and felt about unexpected job changes. How do you deal with the feeling that your job isn’t “essential enough” as you return to work? Jared keeps it real as he shares about exploring related career fields, creating motivation with bulletin board material, and finally taking the first steps to develop yourpersonal brand through personal content. Thanks to the Shift.Health Podcast Network for spreading the awesome, yo!
107 – RECOVERY: How Do You Plan For All Scenarios?
Season 3, Ep. 107
We’ve got Lee Aase in ‘da house giving an inside look as the Mayo Clinic plans for every scenario in the early stages of the recovery phase. He shares his recommendations for hospital social media teams as they work through new organizational structures and financial shortfalls, and how to lean on virtual communities. All that, plus the Flava of the Week on developing a taste for disruption. Thanks to the Shift.Health Network for spreading the awesome, yo!
106 – NOW WHAT Ep 4: Healthcare Business Strategy’s Reset
Season 3, Ep. 106
James Gardner and Jhaymee Tynan discuss business strategy’s reset and where it goes from here on the 4th and final episode of the Now What? series. Now What? is the on-demand panel discussion series about how healthcare marketing is changing before our eyes, and what to do about it. This was the first series of any kind to address post-pandemic strategies for healthcare marketers. This series is produced by the Shift.Health Network, the infotainment media network for healthcare marketers to challenge their way of thinking and lead meaningful change. Don’t just listen; watch the entire 4-part series on YouTube.