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Healthcare Rap

Changing the status quo in healthcare marketing & tech

We can’t keep marketing healthcare in the same way. Each week the flavorful duo of #digitalhealth influencer and rapper Jared Johnson, together with industry veteran Peter Balistrieri, challenges the status quo of health... More
Latest Episode
2020-1-21

93 – THE GOSPEL OF GROWTH: What's It All For?

Season 2, Ep. 93

Chris Bevolo drops by to discuss his new book, The Gospel of Growth. How often are marketers brought to the table for a health system’s business decisions such as mergers and acquisitions? Learn how to get that seat and thrive as a modern healthcare marketer by viewing all of your projects through the lens of growth objectives. All that, plus the Flava of the Week about zero click searches and What’s the 411 with Ed Bennett.

Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

2020-1-21

93 – THE GOSPEL OF GROWTH: What's It All For?

Season 2, Ep. 93

Chris Bevolo drops by to discuss his new book, The Gospel of Growth. How often are marketers brought to the table for a health system’s business decisions such as mergers and acquisitions? Learn how to get that seat and thrive as a modern healthcare marketer by viewing all of your projects through the lens of growth objectives. All that, plus the Flava of the Week about zero click searches and What’s the 411 with Ed Bennett.

Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

2020-1-14

92 – ORM: What Happens When You Get Dissed?

Season 2, Ep. 92

Like your best mixtape, the hits keep coming. First, it’s the Flava of the Week with a challenge to reduce friction. Next, Amanda Henson gives modern tips for modern online reputation management, including the different between managing and listening. Finally, we wrap up with the debut of What’s the 411 featuring some big ideas about hospital websites from Shawn Gross. All that, plus the Rolling Stones and Jared nerds out on rock trivia.

Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

2020-1-7

91 – #HCMKTG HOT TAKES: How Do You Earn Attention?

Season 2, Ep. 91

New rap, new segment, and new hot takes! Strong like a lion, there’s no denying Jared and Peter turn this podcast out with their reactions to recent articles about parasocial relationships, health literacy, and the place for content marketing. All that, plus the debut of the Flava of the Week and the Pod Squad Rap.

Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo! 

2019-12-31

90 – 2020: How Do We Shift Healthcare?

Season 2, Ep. 90

Bring it on, 2020! We are ready for you! To close out an extraordinary year and kick off the new one, guest contributors Shawn Gross, Ahava Leibtag, Michael Roberts, Gina Czark, Kate Gillmer, Lydia King, and Chris Hemphill give their takes on how to shift the way healthcare is marketed, connected, and experienced. All that, plus we celebrate the podcast’s trajectory as it approaches 100 episodes and 2 years on the airwaves.

Thanks to Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

2019-12-24

89 – MARTECH: How Does It Enable the Patient Experience?

Season 2, Ep. 89

As the relationship between marketing and patient experience evolves, so does the need to understand the tech that enables it. Ed Bennett shares observations from healthcare marketers he has seen while building and growing the MarTech.Health directory. If you’re feeling overwhelmed about evaluating tech vendors, Ed helps you know where to start. All that, plus the need for useful content from vendors and a visit from the podcast’s new favorite dog, Charlie.

Thanks to XpressdocsUltera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

2019-12-17

88 – BRAND & PERFORMANCE MARKETING: A Legit Mash-Up?

Season 2, Ep. 88

John Marzano, principal consultant at JAM3 Strategic Marketing and PR, discusses how healthcare brands overcome trust barriers and use their brand equity when planning performance marketing campaigns. It’s too easy for the branding and direct marketing sides to perform in silos, which can create an inconsistent brand and thus, a lack of trust. All that, plus talent vs. tech, and how to win more support for marketing investments.

Thanks to XpressdocsUltera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

2019-12-11

87 – DIGITAL ACCESS: Are You Prioritizing Convenience?

Season 2, Ep. 87

Chris Pace returns to the posse to share how the team at Banner Health is prioritizing convenience for consumers. Spoiler alert: they focus on reducing friction and clicks. Changing any digital user experience is not simple, but strategy starts with having the right people at the table.

Register for Chris' webinar on December 17.

Thanks to XpressdocsUltera Digital, and the Shift.Health Network for helping us spread the awesome, yo!