Head Ovary Heels


Yolanda Edwards on remaking the travel magazine with YOLO Journal

Season 5, Ep. 7

Yolanda Edwards was the creative director at Conde Nast Traveler for five years. She now has her own magazine, Yolo Journal - the most wonderful, dream-like travel periodical. The launch issue of the magazine was solely fixed on Italy.

In this episode Yolanda talks about her life and career. Her life changing experience living on a Greek Island, her wanderlust and her entree to the world of magazines (it was a shop assistant in Agnes B who told she looked like the kind of person who should work in magazines) and her experience with Instagram. She also shares a Helmut Newton anecdote.

Yolanda is a woman of many Instagram accounts. Find her @YolandaEdwards, her house in France @maisonmedoc and of course, @yolo.journal.


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