Head Ovary Heels

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Jennie Hogg of luxe cashmere line Lois Avery talks about breaking the rules of marketing

Season 5, Ep. 5

Jennie Hogg of Lois Avery returns to Head Ovary Heels! Jennie and I were chatting recently and we thought a follow up podcast would be a trip as Jennie's life and business has evolved so much since she started Lois Avery nearly three years ago.


In this interview Jennie talks about getting to know her customers, breaking the rules of marketing and how the really great business deals have come to her. Her luxe, made-in-Italy cashmere scarves are stocked at London’s Fortnum and Mason and in Tokyo at the Isetan department store.

Definitely follow Jennie on Instagram for her travels in Italy and her love for all things Italian.


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