Share

cover art for Chelsea Strong: Building Trust in Cyber Sales

Hack & Hustle

Chelsea Strong: Building Trust in Cyber Sales

Season 1, Ep. 16

In this episode of Hack and Hustle, Anthony Johnson welcomes Chelsea Strong to discuss the importance of building trust in sales, navigating hype cycles, maintaining customer relationships, and the significance of networking. Chelsea shares her insights on how to break into the market as a new seller and emphasizes the value of mentorship and authentic connections in fostering a successful sales career.


"It's all who you know, not what you know."


🎯Are you ready for some real conversations?

More episodes

View all episodes

  • 18. The AI Game: Redefining Business Landscapes

    28:02||Season 1, Ep. 18
    In this episode of Hack and Hustle, Anthony Johnson and Brad Rager dive into the whirlwind pace of AI development and its transformative impact on businesses. They explore how AI is reshaping industries, the feeling of being an "imposter" in this fast-evolving landscape, and the necessity for leaders to redesign their companies from the ground up.🎯Are you ready for some real conversations?
  • 17. The Transformative Impact of AI on Cybersecurity Sales & Marketing

    23:58||Season 1, Ep. 17
    In this conversation, Anthony Johnson and Brad Rager discuss the rapid evolution of AI technology, its potential to automate creative processes, and the challenges businesses face in adopting these innovations. The discussion highlights the importance of leveraging unique data, understanding customer intent, and mastering prompt engineering to fully harness AI's capabilities."Data quality is crucial for effective AI implementation." "The impact of AI will be felt more in the long term."🎯Are you ready for some real conversations?
  • 15. Demystifying Equity Options in Startups

    33:02||Season 1, Ep. 15
    In this episode of Hack and Hustle, Anthony Johnson and Brad Rager delve into the complexities of equity options, particularly in the startup environment. They discuss what equity and options are, how they work, and the risks involved in exercising them."You made a bet. You made an investment." "You're in a casino."🎯Are you ready for some real conversations?
  • 14. Todd White: Trust and Technology—Cybersecurity Must-Haves

    35:04||Season 1, Ep. 14
    In this episode of Hack and Hustle, Anthony Johnson and Brad Rager welcome Todd White to discuss the importance of building trust and personal relationships in sales. Todd shares insights from his career, emphasizing that genuine connections and understanding customers as individuals are crucial for success."You must be present to win." "If you can help them, they will remember you."🎯Are you ready for some real conversations?
  • 13. Jonathan Sabatini: The Evolution of the VAR Model

    29:52||Season 1, Ep. 13
    In this episode of Hack and Hustle, Anthony Johnson and Brad Rager welcome Jonathan Sabatini, CRO at Consortium Networks, to discuss the critical role of trust in cybersecurity sales. They explore how building a strong internal culture translates to external success, the importance of hiring for cultural fit, and the challenges of scaling while maintaining that culture."Trust is the most critical element of success." "The best folks are viewed as an extension of your team."🎯Are you ready for some real conversations?
  • 12. Kayla Cytron-Thaler: Mastering Outbound Sales

    30:14||Season 1, Ep. 12
    In this episode of Hack and Hustle, Anthony Johnson and Brad Rager welcome Kayla Citrin Thaler, a successful SDR leader. They discuss the importance of authenticity in sales, effective outbound strategies, and the significance of personalization in outreach. Kayla shares her insights on video outreach, tips for leveraging LinkedIn, and the necessity of hard work in achieving sales success."You have to do the extra work." "Perfection is not your friend."Are you ready for some real conversations?
  • 11. Damian Tommasino: Mastering LinkedIn for Career Growth

    30:21||Season 1, Ep. 11
    In this episode, Anthony Johnson and Brad Rager welcome Damian Tommasino, Staff Solutions Engineer at Snyk and Founder of Cyber Informants. They discuss the importance of LinkedIn for personal branding, networking, and career growth, particularly for sales engineers. Damian shares insights on building a community, engaging authentically, and the long-term strategies necessary for success on the platform."It's a long game thing." "You have to be consistent." "Authenticity really comes across."Are you ready for some real conversations?Join the community to learn, connect, and grow!Contact us at pod@crux.so to get access to the Slack Channel.https://www.crux.so/hack-and-hustlea
  • 10. It's a Recruiters World

    23:28||Season 1, Ep. 10
    In this conversation, Anthony Johnson and Brad Rager delve into the intricacies of the recruitment process, particularly in the cybersecurity sector. They discuss the roles of recruiters, the types of recruitment models, common misconceptions candidates have, and how candidates can effectively leverage recruiters to advance their careers."Recruiters primarily work for the companies that pay them." "Networking and outreach are essential for job seekers."Are you ready for some real conversations?Join the community to learn, connect, and grow!Contact us at pod@crux.so to get access to the Slack Channel.https://www.crux.so/hack-and-hustle