H2D TALK: HUMANIZING DIGITAL TRANSFORMATION

The biggest challenge facing marketing and transformational initiatives is providing a true representation of the return on investment. Emerging technologies such as OPTiFi allow marketers to understand the effectiveness of their marketing programs.

The growth of Ai is impacting how the financial services industry continues to evolve in its digital transformation. With change comes risks and opportunities to those that ensure a customer-centric razor-sharp focus. Paul Provenzano, Vice President of Market Development for Ebankit! is an industry veteran in the financial services industry with experience across a broad range of technologies. His passion is working with financial institutions in developing and implementing digital transformation strategies supported by innovative technologies. Paul will share insights and pitfalls to avoid when implementing a digital transformation program.

The growth of traffic in built environments such as financial institutions and retailers has pushed retailers to create stronger links between their external and internal marketing. Getting the message out at retail is witnessing the deployment of digital signing. With these opportunities come the potential pitfalls of choosing the wrong technology or investing too much in the wrong platform. Doug Price, General Manager and Chief Technology Officer for Fine Pixel Pitch, a division of Media Resources, share some insights on evolving the application of digital signing in retail environments and some of the pitfalls to avoid.