Share

cover art for How Social Media Algorithms Really Work & How to Beat Them: My Insider Tips

Grow with Ree

How Social Media Algorithms Really Work & How to Beat Them: My Insider Tips

Season 2, Ep. 2

Ever feel like you're playing a game with social media algorithms—except the rules keep changing, and you weren’t given the playbook? You’re not alone! In this first episode of the Mastering Social Media Marketing mini-series, we’re cracking the code on how Instagram, LinkedIn, YouTube, and even Threads decide what gets seen (and what gets buried).


What You’ll Learn:

  •  The Truth About Algorithms: How they actually work (no, they’re not out to get you—at least, not intentionally).
  •  Platform-Specific Insights: The latest updates on Instagram, LinkedIn, YouTube, and Threads, plus how Google ranks content.
  •  Why Your Reach & Engagement Drop: And how to recover when Meta shakes things up.
  •  Content That Wins: What to post and how to adapt your strategy for any algorithm shift.
  •  The Myth of Beating the Algorithm: Is there a cheat code, or do you just need a smarter approach?


By the end of this episode, you'll have a game plan for making social media work for you instead of constantly feeling like you're chasing trends.


🎧 Tune in now & take control of your content strategy!


Connect with Us:

Website: www.⁠tappedforgrowth.com⁠

Instagram: Follow @⁠rejoicenyatsanza on Instagram for business growth tips in bite-sized posts

LinkedIn: Follow the host on ⁠www.linkedin.com/in/rejoicennyatsanza⁠ for more professional insights

YouTube: Subscribe and be part of a growing community of marketers, entrepreneurs and business enthusiasts https://m.youtube.com/@rejoicenyatsanza


Don't forget to subscribe to Grow with Ree on your favourite podcast platform. Leave us a review and share this episode with fellow entrepreneurs looking to enhance their social media strategy.


Thank you for tuning in to this episode of Grow with Ree. 


Remember, it's your turn to grow! 

More episodes

View all episodes

  • 1. What I Learned from Helping Businesses Escape the Feast-and-Famine Cycle—And How You Can Too

    13:41||Season 2, Ep. 1
    Is the feast-and-famine cycle quietly killing your business? One minute, you're swamped with clients, and the next, you're scrambling to find work. Sound familiar? You're not alone.In this episode, I break down why so many entrepreneurs and small business owners fall into this unpredictable income trap—and how to escape it for good.We’ll cover:The biggest mistakes keeping you stuck in the cycleHow to create a steady stream of leads (even when you're busy)Pricing strategies that stop the income rollercoasterSmart ways to diversify your income and scale sustainablyIf you're tired of the financial stress and want consistent clients, predictable income, and real business growth, this episode is for you.Hit play now and let’s fix this for good!Connect with Us:Website: www.⁠tappedforgrowth.com⁠Instagram: Follow @⁠rejoicenyatsanza on Instagram for business growth tips in bite-sized postsLinkedIn: Follow the host on ⁠www.linkedin.com/in/rejoicennyatsanza⁠ for more professional insightsYouTube: Subscribe and be part of a growing community of marketers, entrepreneurs and business enthusiasts https://m.youtube.com/@rejoicenyatsanzaDon't forget to subscribe to Grow with Ree on your favourite podcast platform. Leave us a review and share this episode with fellow entrepreneurs looking to enhance their social media strategy.Thank you for tuning in to this episode of Grow with Ree. Remember, it's your turn to grow! 
  • 8. Low Cost Content Marketing Strategies for Small Business: What’s Working Now

    08:35||Season 1, Ep. 8
    Are you struggling to market your small business without blowing your budget? In this episode of the Grow with Ree podcast we’re sharing low-cost content marketing strategies that are proven to work in 2024. Whether you're looking for free or affordable paid strategies, your host Rejoice Nyatsanza shares how to leverage AI tools, create SEO-optimised long-form content, and incorporate video into your marketing to boost engagement. We'll also explore budget-friendly paid marketing tactics like social media ads and native advertising that can deliver big results without draining your wallet.Ready to grow your business? Make sure to also check out my related content to boost your strategy:🎥 How to Grow Your Business Using Reels, Carousels, and Stories on Instagram: Watch on YouTube🎥 How to Create a LinkedIn Profile That Grows Your Brand: Watch on YouTubeConnect with Us:Website: www.⁠tappedforgrowth.com⁠Instagram: Follow @⁠tappedforgrowth⁠ on Instagram for business growth tips in bite-sized postsLinkedIn: Follow the host on ⁠www.linkedin.com/in/rejoicennyatsanza⁠ for monthly marketing newsletters and detailed case studies.Don't forget to subscribe to Grow with Ree on your favourite podcast platform. Leave us a review and share this episode with fellow entrepreneurs looking to enhance their social media strategy.Thank you for tuning in to this episode of Grow with Ree. Remember, it's your turn to grow! 
  • 7. How to Grow Your Business Using Instagram & LinkedIn

    14:30||Season 1, Ep. 7
    I know growing your business through social media can feel overwhelming, especially when you're unsure how to turn those hard-earned followers into paying customers. Well, in today’s episode, you’ll learn how to create a brand strategy that truly speaks to your audience, and understand the different stages of the marketing funnel so that your followers don’t just scroll past but become actual clients. We’re diving deep into what content works best on Instagram (spoiler: Reels, Stories, and Carousels play a huge role!) and how LinkedIn can be a goldmine for business growth if you use it the right way.Key TakeawaysBuilding a Brand StrategyMarketing Funnel Mastery: Learn about TOFU, MOFU, and BOFU content Best Practices for Engagement: Breakdown of content that drives engagement and why storytelling matters more than everReady to grow your business? Make sure to also check out my related content to boost your strategy:🎥 How to Grow Your Business Using Reels, Carousels, and Stories on Instagram: Watch on YouTube🎥 How to Create a LinkedIn Profile That Grows Your Brand: Watch on YouTubeConnect with Us:Website: www.⁠tappedforgrowth.com⁠Instagram: Follow @⁠tappedforgrowth⁠ on Instagram for business growth tips in bite-sized postsLinkedIn: Follow the host on ⁠www.linkedin.com/in/rejoicennyatsanza⁠ for monthly marketing newsletters and detailed case studies.Don't forget to subscribe to Grow with Ree on your favourite podcast platform. Leave us a review and share this episode with fellow entrepreneurs looking to enhance their social media strategy.Thank you for tuning in to this episode of Grow with Ree. Remember, it's your turn to grow! 
  • 6. How to Use Video Content Marketing to Grow Your Business

    06:36||Season 1, Ep. 6
    Join Rejoice Nyatsanza on the Grow with Ree podcast as she breaks down how to use video content marketing to boost your business. Perfect for entrepreneurs, digital marketers, and content creators, this episode offers actionable tips on leveraging YouTube, LinkedIn, and Instagram to expand your brand and increase sales.Key Takeaways:Why Video Marketing Matters:Discover how video content boosts engagement and visibility.YouTube Tips:Learn to create searchable, valuable videos.Maximise reach by promoting across channels.LinkedIn Tips:Use LinkedIn for demos, case studies, and live streams.Build trust and showcase your expertise.Instagram Tips:Engage with Reels and Stories.Share behind-the-scenes content and product demos.Tailored Strategies:Service-Based: Build credibility with behind-the-scenes content.Product-Based: Highlight your products with dynamic demos.Connect with Us:Website: www.⁠tappedforgrowth.com⁠Instagram: Follow @⁠tappedforgrowth⁠ on Instagram for business growth tips in bite-sized postsLinkedIn: Follow the host on ⁠www.linkedin.com/in/rejoicennyatsanza⁠ for monthly marketing newsletters and detailed case studies.YouTube: Grow with us on YouTube Don't forget to subscribe to Grow with Ree on your favourite podcast platform. Leave us a review and share this episode with fellow entrepreneurs looking to enhance their social media strategy.Thank you for tuning in to this episode of Grow with Ree. Remember, it's your turn to grow! 
  • 5. How to Build Your Personal Brand on LinkedIn

    02:40||Season 1, Ep. 5
    In today's episode, we're diving into LinkedIn personal branding tips to help you build your professional brand without breaking the bank. Key Takeaways: LinkedIn as a Professional Hub LinkedIn is more than just a digital resume. It's a platform to showcase your expertise, network with industry leaders, and grow your business.Profile Optimisation: Use a professional headshot to make a strong first impression. Craft a compelling headline that captures your unique value proposition. Fill out your summary with your achievements, goals, and what sets you apart.Content Sharing: Regularly share valuable content to position yourself as a thought leader. Post articles, share insights, and engage with your network. Use the Articles feature to publish thought leadership pieces and send newsletters to your followers' email accounts. Strategic Networking: Connect with professionals in your industry. Join relevant groups and participate in discussions to build meaningful relationships. Networking can lead to new opportunities and collaborations. Connect with Us:Website: www.⁠tappedforgrowth.com⁠Instagram: Follow @⁠tappedforgrowth⁠ on Instagram for business growth tips in bite-sized postsLinkedIn: Follow the host on ⁠www.linkedin.com/in/rejoicennyatsanza⁠ for monthly marketing newsletters and detailed case studies.Don't forget to subscribe to Grow with Ree on your favourite podcast platform. Leave us a review and share this episode with fellow entrepreneurs looking to enhance their social media strategy.Thank you for tuning in to this episode of Grow with Ree. Remember, it's your turn to grow! 
  • 4. How to Build an Unforgettable Brand

    02:19||Season 1, Ep. 4
    In this episode, host Rejoice Nyatsanza explores the importance of branding for marketers and entrepreneurs looking to grow their businesses on a shoestring budget. Discover how to create a strong brand identity, maintain consistency, and build trust and loyalty with your audience.Key Topics CoveredBranding is more than just a logo or tagline. It's the essence of your business, defining how you present yourself to the world and how your audience perceives you.Brand IdentityCreating a strong brand identity starts with defining your mission, vision, and values. Understand what makes your business unique and how you want to be perceived to shape your brand effectively.Consistency in BrandingConsistency is crucial. Ensure your website, social media profiles, and marketing materials maintain a cohesive look and feel. This includes using consistent color schemes, fonts, and messaging.Building Trust and LoyaltyA strong brand builds trust and loyalty. When customers recognize and trust your brand, they're more likely to choose your products or services. Share success stories and testimonials to reinforce this trust.Key Takeaways- Branding is the essence of your business and crucial for growth.- Define your mission, vision, and values to create a strong brand identity.- Consistency across all platforms reinforces your brand.- Building trust and loyalty through branding can lead to increased customer retention.Connect with Us: Website: ⁠tappedforgrowth.com⁠  Instagram: Follow ⁠@tappedforgrowth⁠ for bite sized business nuggets and updates. LinkedIn: Follow the host on ⁠www.linkedin.com/in/rejoicennyatsanza⁠ for monthly marketing newsletters and detailed case studies. Don't forget to subscribe to Grow with Ree on your favourite podcast platform. Leave us a review and share this episode with fellow entrepreneurs looking to enhance their social media strategy. Thank you for tuning in to this episode of Grow with Ree.  Remember, it's your turn to grow! 
  • 3. Easy Strategies for Social Media Success

    02:30||Season 1, Ep. 3
    In this episode of the Grow with Ree podcast, Rejoice Nyatsanza shares top strategies for achieving social media success. Perfect for entrepreneurs, business owners, and content creators, these tips will help you boost your online presence and grow your brand effectively.Key Topics Covered:Consistency:Importance of regular postingCreating and sticking to a content calendarMaintaining a consistent brand voice and styleEngagement:Responding to comments and participating in conversationsUsing polls, Q&A sessions, and live videos to engage your audienceBuilding a sense of community and loyaltyAnalytics:Tracking performance metricsUsing insights from platforms like Instagram and LinkedInRefining strategies based on data for better resultsKey Takeaways:Stay consistent with your posting schedule and brand voice.Engage actively with your audience to build loyalty.Analyze performance data to continually improve your social media strategy.Connect with Us:Website: ⁠tappedforgrowth.com⁠Instagram: Follow ⁠@tappedforgrowth⁠ for bite sized business nuggets and updates.LinkedIn: Follow the host on ⁠www.linkedin.com/in/rejoicennyatsanza⁠ for monthly marketing newsletters and detailed case studies.Don't forget to subscribe to Grow with Ree on your favourite podcast platform. Leave us a review and share this episode with fellow entrepreneurs looking to enhance their social media strategy.Thank you for tuning in to this episode of Grow with Ree. Remember, it's your turn to grow! 
  • 2. How To Use Psychographics and Market Awareness for Small Business Marketing

    04:58||Season 1, Ep. 2
    How To Use Psychographics and Market Awareness for Small Business MarketingWelcome Back, Small Business Owners!I’m thrilled to have you tuned in again. I hope you've been successfully implementing those simplified marketing messages from our last episode. I'd love to hear about your progress—drop me a line and share your results!Episode OverviewIn today’s episode, we’re diving deeper into a topic we touched on last time: understanding your target customers inside and out. By truly knowing who you're marketing to, you can create more engaging and authentic marketing messages.Key Takeaways:1. Discovering Psychographics: Uncover the deeper motivations and pain points of your audience. Ask questions like why they are seeking your solution, what frustrates them, and what excites them.  2. Market Awareness Mapping: Identify the most impactful communication channels by observing your competitors and understanding your market's general awareness.  3. Combining Insights: Overlay psychographics with market awareness to find high-impact marketing channels. Develop web copy and ads that speak directly to your buyer persona’s core motivations and pain points.Practical Application:- Develop content and ads that address the specific needs and emotions of your target market.- Engage with your audience on platforms they already frequent and trust.- Create an authentic bond with your audience by positioning your business as a true solution to their specific needs.Final ThoughtsSmall business success is a marathon, not a sprint. Keep refining your marketing strategies using ongoing customer insights. Stay tuned for more tips in our upcoming episodes, and here’s to gaining many new clients and referrals in the weeks ahead!---Connect with Me: Website: ⁠tappedforgrowth.com⁠ Instagram: Follow ⁠@tappedforgrowth⁠ for bite sized business nuggets and updates. LinkedIn: Follow the host on ⁠www.linkedin.com/in/rejoicennyatsanza⁠ for monthly marketing newsletters and detailed case studies. Remember to subscribe, leave a review, and share this podcast with fellow small business owners who could benefit from these insights. Until next time, happy marketing! Thank you for tuning in to this episode of Grow with Ree.  Remember, it's your turn to grow!