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GREY Journal Daily News Podcast

MrBeast's surprising secret to making millions outside YouTube

MrBeast, also known as Jimmy Donaldson, operates a highly successful YouTube channel with 372 million subscribers. His chocolate brand, Feastables, has outperformed his media business, generating $251 million in sales and over $20 million in profit last year. In contrast, his media business reported $246 million in sales but suffered an $80 million loss due to high production costs for the Amazon Prime reality show "Beast Games." The show attracted 50 million viewers but incurred over $100 million in production expenses. Feastables focuses on ethically sourced chocolate bars and sells a king-size pack for $35. The brand is available in major retailers across North America and other countries. Projections for 2025 include anticipated revenues of $288 million from YouTube, $520 million from Feastables, and $105 million from other ventures. Feastables launched in January 2022 with a $5 million investment and has steadily increased sales, reaching $96 million in 2023. MrBeast plans to raise significant funds for expansion into video games and wellness, with Beast Industries valued at approximately $5 billion following a recent funding round. He generates $600 million to $700 million in annual revenue, reinvesting in his businesses. Learn more on this news visit us at: https://greyjournal.net/news/



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