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How a Cocktail Could Make $10 Million at the U S Open

The U.S. Open’s Honey Deuce cocktail, comprising Grey Goose vodka, raspberry liqueur, and lemonade, projects $10 million in sales for this year's tournament. In 2023, over 450,000 Honey Deuce cocktails sold at $23 each, highlighting its popularity. The drink features a reusable acrylic cup that displays past tournament winners' names. Notably, Serena Williams recently shared her first experience with the drink on TikTok. Other tennis tournaments offer signature drinks, but none match the Honey Deuce's sales. In 2024, the U.S. Open sets a total prize purse of $75 million, a 15% increase from the previous year, with singles champions receiving $3.6 million, reflecting a 20% rise from 2023.

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