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Green Queens Podcast

S5: Ep2 - The App That Could End Fashion Waste (and Reinvent Your Wardrobe) 💚♻️👗

Season 5, Ep. 2

This episode of the Green Queens podcast features Daisy Harvey, a British fashion entrepreneur who is revolutionising the way we look at what's in our wardrobes. As the founder of The Loom App, Daisy is on a mission to make upcycling mainstream and accessible by connecting users with high-end designers to reimagine and "redesign" their existing clothes. From turning wedding dresses into daily wearable fashion to her personal journey from luxury brands like Burberry to sustainable tech founder, Daisy shares insights on overcoming business failure and building a more purposeful career in the fashion industry.


00:00 – Introduction: Meet Daisy Harvey, founder of The Loom App

02:30 – Career Origins: From English Lit to TK Maxx and Burberry

03:34 – The "Aha" Moment: Realizing the environmental impact of fashion

06:58 – Lessons from a first business failure

10:08 – What is Loom? Connecting people with professional designers

13:00 – Viral Redesigns: Giving wedding dresses a second life

16:45 – How the App Works: From photo upload to final creation

17:50 – Breaking Stigmas: Why "Redesign" is the new "Upcycling"

27:28 – Fashion Tech: Being a non-technical founder

31:30 – Future Goals: Loom Studios and New York expansion

34:06 – Advice for Founders: Collaboration over comparison

37:20 – The Green Queens Final Question: One sustainable swap at a time


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#GreenQueens #greenqueenspodcast #TheLoomApp #DaisyHarvey #UpcyclingFashion #SustainableFashion #FashionEntrepreneur #SlowFashion #EcoFriendlyWardrobe #FashionTech #CircularFashion #futureoffashion #redesign

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