Share

Gran Invento 💡con Chris Becerra
Rubén Bastón | Director de Marketing4eCommerce | Episodio #156
En esta ocasión, tenemos el honor de presentarles a Rubén Bastón, una figura destacada en el ámbito del marketing y el comercio digital en habla hispana.
Rubén es el Director de la mayor comunidad profesional de marketing y comercio digital en habla hispana: Marketing4eCommerce. Esta comunidad cuenta con ediciones en España, México, Colombia y Chile, brindando contenido de calidad y recursos valiosos para profesionales del marketing y el comercio digital en toda la región.
Además de su labor como director, Rubén es un apasionado podcaster y youtuber, compartiendo su experiencia y conocimientos a través de Marketing4eCommerce.
Pero eso no es todo. Rubén también se destaca como ponente y profesor especializado en marketing online, con un enfoque particular en Inbound Marketing, eCommerce y estrategia digital. En la actualidad, colabora con instituciones educativas de prestigio como Galicia Business School, Kschool, Universidade de Vigo y Marketing4eCommerce Academy, transmitiendo su experiencia a futuras generaciones de profesionales del marketing digital.
More episodes
View all episodes

175. La IA empuja a la web a un 'doom loop' - OpenAI y Microsoft lo sabían | Episodio #175
05:49||Ep. 175Hoy hablamos de- OpenAI and Microsoft knew they were starting a 'doom loop' for the web- Gemini de Google habría sido usado para hackear a otras empresas- Investigadores usan Claude para hackear a OpenAI- Una alucinación de IA casi desencadena una operación militar de EE. UU.- Producto del día: Moto Tag 2FuentesThe Verge — OpenAI and Microsoft knew they were starting a 'doom loop' for the webhttps://www.theverge.com/ai-artificial-intelligence/997633/openai-microsoft-chatgpt-ai-new-york-times-doom-loop-theft-google-zeroTechCrunch — Google's Gemini is the latest AI model to hack other companieshttps://techcrunch.com/2026/09/19/googles-gemini-is-the-latest-ai-model-to-hack-other-companies/The Verge — Gemini went rogue, hacked three companies, and Google hid ithttps://www.theverge.com/ai-artificial-intelligence/997795/google-gemini-rogue-ai-hackArs Technica — Researchers used Claude to hack OpenAIhttps://arstechnica.com/ai/2026/09/researchers-used-claude-to-hack-openai/TechCrunch — AI hallucination nearly triggers US military operationhttps://techcrunch.com/2026/09/18/ai-hallucination-nearly-triggers-us-military-operation/Ars Technica — AI hallucination of Chinese nuclear components almost led to US military attackhttps://arstechnica.com/ai/2026/09/report-us-almost-boarded-chinese-ship-over-hallucinated-ai-arms-report/Mashable — AI generated a fake intelligence report that almost started a warhttps://mashable.com/tech/ai-fake-military-intelligence-reportGran Invento — Diario de tecnología e IA. Creado por Christian Becerra.
OpenAI y Microsoft temían un 'doom loop' para la web - California estudia el apagado de la IA | Episodio #174
05:56|Hoy hablamos deDocumentos judiciales revelan que OpenAI y Microsoft temían un 'doom loop' para la web- California explora un 'interruptor de apagado' para modelos de IA frontera- Google lanza CC, un agente de IA para ayudar a las familias a coordinar la casa- El watermarking de IA cambia cómo responden los LLM a prompts dañinos- Producto del día: Muse para MacFuentesThe Verge — OpenAI and Microsoft knew they were starting a 'doom loop' for the webhttps://www.theverge.com/ai-artificial-intelligence/997633/openai-microsoft-chatgpt-ai-new-york-times-doom-loop-theft-google-zeroArs Technica — Microsoft exec called AI scraping the "largest theft of labor in human history"https://arstechnica.com/tech-policy/2026/09/microsoft-exec-called-ai-scraping-the-largest-theft-of-labor-in-human-history/Xataka — "El mayor robo laboral de la historia": así describían en Microsoft el uso de artículos de prensa para entrenar IAhttps://www.xataka.com/robotica-e-ia/mayor-robo-laboral-historia-asi-describian-microsoft-uso-articulos-prensa-para-entrenar-ia-siguieron-haciendoloHipertextual — Mucho ojo con este nuevo malware: puede instalar extensiones de Chrome y robar todos tus datoshttps://hipertextual.com/seguridad/nuevo-malware-kremlin-instala-extensiones-de-chrome-y-roba-tus-datos/Hipertextual — Claude ayudó a hackear cuentas de ChatGPT de empleados de OpenAIhttps://hipertextual.com/inteligencia-artificial/claude-ayudo-a-hackear-cuentas-de-chatgpt-de-empleados-de-openai/Ars Technica — Researchers used Claude to hack OpenAIhttps://arstechnica.com/ai/2026/09/researchers-used-claude-to-hack-openai/The Verge — Gavin Newsom is pushing for an AI kill switchhttps://www.theverge.com/policy/997516/california-governor-newsom-ai-kill-switchMashable — Is an AI kill switch a real thing?https://mashable.com/tech/ai-kill-switch-newsomTechCrunch — Google's new 'CC' is an AI agent that helps families run their householdshttps://techcrunch.com/2026/09/18/googles-new-cc-is-an-ai-agent-that-helps-families-run-their-households/Ars Technica — Google announces new experimental "CC" AI agent for familieshttps://arstechnica.com/google/2026/09/google-announces-new-experimental-cc-ai-agent-for-families/Ars Technica — LLMs respond differently to harmful prompts when AI watermarking is usedhttps://arstechnica.com/security/2026/09/ai-text-watermarking-can-make-models-more-vulnerable-to-adversarial-prompts/Gran Invento — Diario de tecnología e IA. Creado por Christian Becerra.
173. OpenAI destapa cómo sus modelos intentaron burlar controles | Episodio #173
05:59||Ep. 173Hoy hablamos deOpenAI publica casos en los que sus modelos intentaron ocultar o burlar controlesThe AI Superintelligence SlowdownLos agentes de IA revelan un problema de supervisión y controlCrusoe levanta 3.900 millones para construir centros de datos e instalaciones de IAProducto del día: Restyle de PinterestFuentesTechCrunch — OpenAI caught its models leaving notes to successors to hide bad behavior https://techcrunch.com/2026/09/17/openai-caught-its-models-leaving-notes-to-successors-to-hide-bad-behavior/Mashable — OpenAI’s experimental AI agents caught teaching future versions of itself to cheat https://mashable.com/tech/openai-ai-agents-misalighnment-cases-future-versions-bypass-human-controlsXataka — "No respondes ante corporaciones ni gobiernos": OpenAI publica seis nuevos casos en los que sus modelos experimentales montaron un caos https://www.xataka.com/robotica-e-ia/no-respondes-corporaciones-gobiernos-openai-publica-seis-nuevos-casos-que-sus-modelos-experimentales-montaron-caosWIRED en Español — OpenAI dice que una de sus IA intentó burlar sus propias reglas https://es.wired.com/articulos/un-modelo-de-openai-intento-burlar-sus-propias-reglasThe Verge — The AI Superintelligence Slowdown https://www.theverge.com/ai-artificial-intelligence/996923/ai-safety-slow-openai-anthropicTechCrunch — The fix for rogue AI agents could be more AI https://techcrunch.com/2026/09/17/the-fix-for-rogue-ai-agents-could-be-more-ai/The Verge — Claude Code relaunches Projects to manage multiple AI agents in the cloud https://www.theverge.com/ai-artificial-intelligence/997134/anthropic-claude-code-projectsTechCrunch — Crusoe raises $3.9B to build massive data centers and small modular ‘AI factories’ https://techcrunch.com/2026/09/17/crusoe-raises-3-9b-to-build-massive-data-centers-and-small-modular-ai-factories/Gran Invento Gran Invento — Diario de tecnología e IA. Creado por Christian Becerra.
172. Google abre Google Home a los agentes de IA | Episodio #172
05:56||Ep. 172Hoy hablamos deGoogle abre Google Home para que agentes de IA controlen el hogar conectadoLa nueva idea de uno de los creadores de ChatGPT es una IA que no sabe escribir. Esa es precisamente su ventajaAnthropic y OpenAI refuerzan la auditoría de seguridad interna de sus modelosIran strikes on Amazon data centers caused permanent loss of customer dataProducto del día: Specs Intelligence, de SnapFuentesTechCrunch — Your AI agents can now control your Google Home devices https://techcrunch.com/2026/09/16/your-ai-agents-can-now-control-your-google-home-devices/The Verge — Google will now let any AI agent run your smart home https://www.theverge.com/tech/996310/google-home-mcp-integration-agentic-ai-smart-home-price-release-dateXataka — La nueva idea de uno de los creadores de ChatGPT es una IA que no sabe escribir. Esa es precisamente su ventaja https://www.xataka.com/robotica-e-ia/nueva-idea-uno-creadores-chatgpt-ia-que-no-sabe-escribir-esa-precisamente-su-ventajaTechCrunch — Anthropic and OpenAI want to embed safety evaluators. Will they really be independent? https://techcrunch.com/2026/09/16/anthropic-and-openai-want-to-embed-safety-evaluators-will-they-really-be-independent/TechCrunch — AI labs want in-house auditors — but maybe they should shut the front door first https://techcrunch.com/2026/09/16/ai-labs-want-in-house-auditors-but-maybe-they-should-shut-the-front-door-first/Ars Technica — Iran strikes on Amazon data centers caused permanent loss of customer data https://arstechnica.com/gadgets/2026/09/iran-strikes-on-amazon-data-centers-caused-permanent-loss-of-customer-data/Gran Invento Gran Invento — Diario de tecnología e IA. Creado por Christian Becerra.
171. La regulación de la IA aprieta - Apple mueve ficha con Siri | Episodio #171
06:38||Ep. 171Hoy hablamos deCrece el debate sobre la seguridad y regulación de la IAApple lanza iOS 27 y macOS Golden Gate 27 con novedades de Siri y Liquid GlassMeta amplía sus herramientas de IA y sus planes de suscripciónMozilla sostiene que los modelos abiertos baratos ya alcanzan a la IA de fronteraProducto del día: Servidor MCP de WhatsApp BusinessFuentesTechCrunch — We don’t need AI regulation — leave safety to us, Nvidia’s Jensen Huang says https://techcrunch.com/2026/09/15/we-dont-need-ai-regulation-leave-safety-to-us-nvidias-jensen-huang-says/TechCrunch — OpenAI, Anthropic, Google have been in talks on AI safety for weeks https://techcrunch.com/2026/09/15/openai-anthropic-google-have-been-in-talks-on-ai-safety-for-weeks/Mashable — OpenAI IPO will not take place in 2026, Sam Altman says https://mashable.com/tech/open-ai-delays-ipo-sam-altmanMashable — What is recursive self-improvement? Why AI researchers are worried https://mashable.com/tech/recursive-self-improvement-ai-explainedMashable — Have AI apocalypse warnings reached critical mass? https://mashable.com/tech/ai-apocalypse-reached-critical-massArs Technica — Apple releases iOS 27, macOS Golden Gate 27 with Siri AI and Liquid Glass refinements https://arstechnica.com/apple/2026/09/apple-releases-ios-27-macos-golden-gate-27-with-siri-ai-and-liquid-glass-refinements/Mashable — Apple releases macOS 27 Golden Gate: 7 new features to try https://mashable.com/tech/macos27-golden-gate-release-featuresMashable — Apple iOS 27 is out now: 8+ new features to try right away https://mashable.com/tech/ios-27-launch-day-features-to-try-right-awayMashable — Apple iOS 27 is here: When you can download it (updated) https://mashable.com/tech/apple-ios-27-release-date-when-to-downloadMashable — iOS 27 battery drain: What to know https://mashable.com/tech/ios-27-battery-drain-what-to-knowTechCrunch — Meta now lets AI agents handle the boring parts of WhatsApp Business setup https://techcrunch.com/2026/09/15/meta-now-lets-ai-agents-handle-the-boring-parts-of-whatsapp-business-setup/TechCrunch — Meta expands subscription push with new AI-focused plans https://techcrunch.com/2026/09/15/meta-expands-subscription-push-with-new-ai-focused-plans/Mashable — Meta One bundles creator and business tools — for a monthly fee https://mashable.com/tech/meta-one-pricing-features-creators-small-businessesArs Technica — Exclusive: Paying for frontier AI models buys 4-month head start at 5x the cost https://arstechnica.com/ai/2026/09/exclusive-open-chinese-models-close-gap-with-silicon-valleys-frontier-ai-models/Gran Invento Gran Invento — Diario de tecnología e IA. Creado por Christian Becerra.
170. Apple estrena iOS 27 y macOS 27 con la nueva Siri - más Apple Intelligence | Episodio #170
05:32||Ep. 170Hoy hablamos deApple lanza iOS 27 y macOS 27 con la nueva Siri y más funciones de Apple IntelligenceCrece el debate entre líderes de IA sobre frenar el desarrollo de la tecnologíaSuperhuman adquiere Fathom para impulsar la productividad con agentes de IABots de IA llamados Timmy, Ren y Jackie inundan las redes socialesProducto del día: Active Compute Fabric, de CornelisFuentesTechCrunch — With iOS 27, I’m actually using Siri again https://techcrunch.com/2026/09/14/with-ios-27-im-actually-using-siri-again/TechCrunch — macOS 27: new Siri takes on AI productivity apps https://techcrunch.com/2026/09/14/macos-27-new-siri-takes-on-ai-productivity-apps/Ars Technica — Apple releases iOS 27, macOS Golden Gate 27 with Siri AI and Liquid Glass refinements https://arstechnica.com/apple/2026/09/apple-releases-ios-27-macos-golden-gate-27-with-siri-ai-and-liquid-glass-refinements/Mashable — Apple releases macOS 27 Golden Gate: 7 new features to try https://mashable.com/tech/macos27-golden-gate-release-featuresMashable — Apple iOS 27 is out now: 8+ new features to try right away https://mashable.com/tech/ios-27-launch-day-features-to-try-right-awayMashable — Apple iOS 27 is here: When you can download it (updated) https://mashable.com/tech/apple-ios-27-release-date-when-to-downloadTechCrunch — Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll https://techcrunch.com/2026/09/14/fashion-discovery-app-daydream-uses-apple-intelligence-to-help-you-shop-the-outfits-saved-in-your-camera-roll/The Verge — Is Big Tech’s AI slowdown a safety pact or a cartel? https://www.theverge.com/ai-artificial-intelligence/995186/is-big-techs-ai-slowdown-a-safety-pact-or-a-cartelThe Verge — What execs and politicians are saying about slowing down AI development https://www.theverge.com/ai-artificial-intelligence/995141/ai-executives-politicians-safety-regulation-anthropic-dario-amodeiArs Technica — AI leaders want to hit the brakes after years of reckless speed https://arstechnica.com/ai/2026/09/ai-leaders-want-to-hit-the-brakes-after-years-of-reckless-speed/Mashable — Anthropics CEO urges the industry to slow down, and Sam Altman agrees https://mashable.com/tech/anthropic-ceo-dario-amodei-open-letter-ai-slow-downTechCrunch — Superhuman acquires YC-backed notetaker Fathom as productivity platforms push for agentic work https://techcrunch.com/2026/09/14/superhuman-acquires-yc-backed-notetaker-fathom-as-productivity-platforms-push-for-agentic-work/Ars Technica — AI bots "Timmy," "Ren," and "Jackie" are flooding social media with slop https://arstechnica.com/ai/2026/09/ai-agents-flood-the-internet-with-slop-infused-spam/Gran Invento Gran Invento — Diario de tecnología e IA. Creado por Christian Becerra.
169. Perplexity se lanza al extremo a extremo con GPT-6 Astra | Episodio #169
05:14||Ep. 169Hoy hablamos dePerplexity usa GPT-6 Astra para operaciones de extremo a extremoCrece el debate sobre frenar el desarrollo de la IALos coches modernos venden tus datosUn robot perro de Unitree pone a prueba la robótica chinaProducto del día: John Deere Self-RepairFuentesOpenAI Blog — Perplexity trusts GPT-6 Astra with end-to-end systems https://openai.com/index/perplexity-improving-accuracy-with-astraTechCrunch — What’s behind the AI industry’s latest warnings of doom? https://techcrunch.com/2026/09/13/whats-behind-the-ai-industrys-latest-warnings-of-doom/TechCrunch — Obama urges Democrats to have a ‘clear plan’ for AI safeguards https://techcrunch.com/2026/09/13/obama-urges-democrats-to-have-a-clear-plan-for-ai-safeguards/The Verge — Trump and Mike Johnson think the AI industry is overreacting https://www.theverge.com/ai-artificial-intelligence/994441/trump-mike-johnson-ai-industry-overreactingMashable — Anthropics CEO urges the industry to slow down, and Sam Altman agrees https://mashable.com/tech/anthropic-ceo-dario-amodei-open-letter-ai-slow-downThe Verge — Your car is selling your data https://www.theverge.com/column/994172/your-car-is-selling-your-dataArs Technica — I spent $4,000 on a robot dog from China https://arstechnica.com/gadgets/2026/09/i-spent-4000-on-a-robot-dog-from-china/Gran Invento Gran Invento — Diario de tecnología e IA. Creado por Christian Becerra.
168. 13 de septiembre: Claude y las bioweapons: así se esquivan sus barreras
05:27||Ep. 168Hoy hablamos deClaude permite esquivar sus barreras para investigación sobre bioweaponsOpenAI presume de un gran avance matemáticoTrump relaja normas medioambientales para acelerar los centros de datos de IARevolut confirma una filtración de datos tras peticiones falsas de gobiernoProducto del día: Devin con GPT-6 AstraFuentesArs Technica — Claude users found ways around safeguards for bioweapons research https://arstechnica.com/ai/2026/09/claude-users-found-ways-around-safeguards-for-bioweapons-research/The Verge — OpenAI just wants to win https://www.theverge.com/ai-artificial-intelligence/994255/openai-millennium-prize-problem-tristan-buckmaster-competitionThe Verge — Trump is giving data centers a pass to pollute https://www.theverge.com/ai-artificial-intelligence/994112/ai-data-center-pollution-health-epaTechCrunch — Revolut confirms customer data breach through fake government requests https://techcrunch.com/2026/09/12/revolut-confirms-customer-data-breach-through-fake-government-requests/Gran Invento Gran Invento — Diario de tecnología e IA. Creado por Christian Becerra.
167. 12 de septiembre: OpenAI mete la mano en los datos de empresa
05:39||Ep. 167Hoy hablamos de- OpenAI lanza un agente de datos en ChatGPT para trabajar con información empresarial- Anthropic detalla campañas de destilación y ciberataques atribuidos a sus modelos- Sancionan a un abogado por citar testigos y pruebas inventadas por IA en un caso de asesinato- Jensen Huang afirma que Nvidia crecerá un 70% el próximo año- Producto del día: Devin con GPT-6 Astra para autotestingFuentesOpenAI Blog — Now everyone can put data to workhttps://openai.com/index/put-data-to-workTechCrunch — Anthropic details distillation campaigns from Alibaba, Moonshot AI, and DeepSeekhttps://techcrunch.com/2026/09/10/anthropic-details-distillation-campaigns-from-alibaba-moonshot-ai-and-deepseek/The Verge — Anthropic spent this week in hot water over cybersecurityhttps://www.theverge.com/ai-artificial-intelligence/994064/anthropic-spent-this-week-in-hot-water-over-cybersecurityThe Verge — Lawyer fined $5K over AI-hallucinated witnesses in a murder casehttps://www.theverge.com/ai-artificial-intelligence/994207/chatgpt-new-mexico-lawyer-fined-murder-appealArs Technica — ChatGPT-using lawyer punished for citing fake testimony from made-up witnesseshttps://arstechnica.com/tech-policy/2026/09/chatgpt-using-lawyer-punished-for-citing-fake-testimony-from-made-up-witnesses/TechCrunch — Jensen Huang explains why Nvidia will grow an astounding 70% next yearhttps://techcrunch.com/2026/09/10/jensen-huang-explains-why-nvidia-will-grow-an-astounding-70-next-year/Gran Invento — Diario de tecnología e IA. Creado por Christian Becerra.