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cover art for 49 | 🚨 Why Most Brands Are DOOMED Without This One Insight Strategy 🔥 with Joyce Chung (Aerial)

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49 | 🚨 Why Most Brands Are DOOMED Without This One Insight Strategy 🔥 with Joyce Chung (Aerial)

Ep. 49
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Joyce Chung is an accomplished executive who has launched, led, and consulted for high-growth businesses in the U.S., Europe, Latin America, and Asia with 100 global innovation and consumer insights studies under her belt.


In this episode of Good Revenue, host Neeta Bidwai and Joyce cover:

  • Her non-linear career path, starting in advertising and transitioning to consumer insights and brand strategy consulting
  • The importance of storytelling and data in brand development
  • The often-neglected value of insights in forming effective business strategies
  • Examples from her work with major brands such as Apple, Nike, Google, Disney, Notion, Salesforce, Delta Airlines, EcoSense
  • Challenges practitioners face in aligning data with business outcomes, and the significance of engaging with the right stakeholders
  • How foundational consumer behavior research impacts product development and market positioning
  • The critical role of leadership in successfully implementing brand strategies and transformations
  • The significant role of brand voice and identity in differentiating companies
  • How high-performance firms effectively implement brand initiatives through leadership and strategic communication


Tune in for an insightful episode with lots of case studies!


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Where to find Joyce:

https://www.linkedin.com/in/joycechung1/


Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/


Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ


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Highlights:

00:00 Introduction to Joyce Chung

00:31 Joyce's Career Journey

02:34 The Importance of Consumer Insights

06:05 Insights in Action: Apple and WhatsApp

08:51 Brand and Intangible Assets

25:25 The Power of Brand Voice

30:00 High Performance Companies vs. Average Performers

32:04 Conclusion and Final Thoughts


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Referenced:

Apple: https://www.apple.com/ 

Nike: https://www.nike.com/ 

Google: https://www.google.com/ 

Disney: https://www.disney.com/ 

EcoSense: https://www.ecosenselighting.com/homepage-elementor/ 

Notion: https://www.notion.com/ 

Salesforce: https://www.salesforce.com/ 

Delta Airlines: https://www.delta.com/

Facebook: https://www.meta.com/  

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  • Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70au
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  • 117. Rare Earths Ruckus: Can US + EU Break China’s 90% Control?

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  • 116. New Health Crisis + Trillion-Dollar Boom: Ultra-Processed Food, PFAS & AI Attacks

    15:20||Ep. 116
    A sweeping new Lancet analysis shows ultra-processed foods damaging nearly every organ system in the body, even as obesity drugs reshape markets. Pair that with US EPA approving PFAS forever chemicals in food, corporate boards flagging major governance gaps, and a surge in AI-powered cyberattacks from nation states, and you get a picture of an economy and security landscape shifting faster than institutions can respond.🎯 DISCOVER- Shocking health and market implications of new research on ultra-processed foods.- Why weight-loss drugs helped push Eli Lilly into the trillion-dollar tier.- What’s behind the EPA’s latest approvals for PFAS chemicals.- How missing federal data is complicating economic forecasting for the Fed.- Why corporate boards say they’re unprepared for AI and cybersecurity risk.- How geopolitics—from the G20 to US–China relations—are shifting trade dynamics.- How AI is driving both major cyber threats and promising public-sector advances.🔍 TIMESTAMPS00:00 Intro 01:00 Ultra-Processed Foods03:00 Eli Lilly Joins the Trillion-Dollar Club04:00 EPA Approves New PFAS Chemical 05:00 Federal Data Blackout 07:00 Corporate Board Governance 08:30 G20, India FDI, Rare Earths, U.S.–China Tensions10:00 AI-Driven Cyber Attacks13:30 AI for Public Good 📚 SOURCES & DATA- Eating Ultra-Processed Foods Risk Health: https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(25)01565-X/abstract- Ultra-Processed Foods Threaten Global Health: https://www.reuters.com/business/healthcare-pharmaceuticals/ultra-processed-foods-are-danger-global-public-health-experts-warn-2025-11-18/- Ultra-Processed Foods and Metabolic Risks: https://www.nature.com/articles/s41574-025-01143-7- California Bans Ultra-Processed School Lunches: https://youtu.be/qUjzUioBjDo- EPA Loves PFAS Forever Chemicals: https://www.regulations.gov/document/EPA-HQ-OPP-2022-0354-0013- Oct 2025 US Jobs Report Canceled by Shutdown: https://www.pbs.org/newshour/economy/labor-department-wont-release-full-october-jobs-report-due-to-43-day-shutdown- Revised 2025 US Labor Stats Release Dates: https://www.bls.gov/bls/2025-lapse-revised-release-dates.htm- US Food Insecurity Survey Canceled: https://hsph.harvard.edu/news/cancellation-of-food-insecurity-survey-a-blow-to-understanding-hunger-in-u-s/- PwC 2025 Board Survey Shows Underperformance: https://www.pwc.com/us/en/services/governance-insights-center/library/annual-corporate-directors-survey.html- NACD 2025 Boardroom Challenges Outlook: https://www.nacdonline.org/all-governance/governance-resources/governance-research/outlook-and-challenges/2025-governance-outlook/- G20 2025 Africa Summit Focus: https://apnews.com/article/g20-south-africa-summit-world-leaders-76e36aa669a8e05ff5ad5495cc1252ed- Global Banks Bet Big on India 2025: https://www.bloomberg.com/news/articles/2025-10-20/global-banks-bet-billions-on-india-deals-amid-us-credit-jitters- EU Opens Largest Rare Earth Magnet Factory: https://ec.europa.eu/regional_policy/whats-new/newsroom/19-09-2025-eu-funded-europe-s-largest-rare-earth-magnet-factory-opens-in-narva-estonia_en- US-China Soybean Deal Market Impact 2025: https://farmdocdaily.illinois.edu/2025/11/us-china-soybean-deal-comparing-past-export-levels-and-global-market-impacts.html- China’s Soybean Purchases Boost US Farmers: https://www.reuters.com/world/china/deals-farmer-aid-chinese-soybean-purchases-coming-within-weeks-usda-chief-says-2025-11-24/- China Targets 12M mt US Soybeans 2025: https://www.spglobal.com/commodity-insights/en/news-research/latest-news/agriculture/112125-china-eyes-buying-12-mil-mt-us-soybeans-by-end-2025-but-doubts-lingerFull list: https://youtu.be/St0hbKNG-bA
  • 115. 2026 AI Takeover: World Models, Chip Wars & Robotics Revolution

    17:09||Ep. 115
    Nvidia commands over 90% of the GPU market as fierce competition intensifies. Google launches Gemini 3, a complex reasoning LLM powered by custom TPUs, and Microsoft and Amazon roll out robust end-to-end AI strategies with their own AI chips. Amid soaring AI infrastructure costs and persistent LLM hallucinations, world models may be poised to revolutionize AI: enabling cause-and-effect reasoning, real-world predictions, and autonomous robots.🎯 DISCOVER- How Google’s TPU-powered Gemini 3 challenges Nvidia’s GPU monopoly with autonomous AI tasks.- Why LLM hallucinations persist and accuracy improvements often deepen errors.- Why multi-trillion-dollar AI infrastructure investments risk low ROI and unsettle investors.- How ASIC chip specialization by Microsoft, Google, and Amazon could disrupt Nvidia’s lead.- Why hybrid AI and world models could revolutionize robotics, manufacturing, and planning.- How Microsoft’s fast-follow AI and exclusive OpenAI Broadcom chip access boost its edge.🔍 TIMESTAMPS0:00 Intro — Wins, Fails and the Future of AI0:38 Nvidia’s Record Quarter and GPU Lead1:08 Google’s Gemini 3 and TPU Advantage2:03 Hallucinations: Accuracy vs Confidently Wrong3:51 The AI Investment Bubble and ROI Concerns4:42 Trillion-Dollar Infrastructure Commitments7:58 Future Shift: World Models and Hybrid AI10:55 Robotics, Fast-Follow Strategies and Chip Competition14:48 Key Trends to Watch for 2026 and What No One Knows Yet👍 Found value?
Like, comment and share so more leaders see this.📚 SOURCES & DATA- AI Reality Check $400B Market: https://youtu.be/32-uTzeRHTw- Nvidia Q3 2025 earnings and AI chip sales: https://www.wsj.com/tech/ai/nvidia-earnings-q3-2025-nvda-stock-9c6a40fe- Google Gemini 3 AI launch and TPU innovation: https://www.reuters.com/business/media-telecom/google-launches-gemini-3-embeds-ai-model-into-search-immediately-2025-11-18/- Top AI chips comparison: Nvidia, Google TPUs, AWS Tranium: https://www.cnbc.com/2025/11/21/nvidia-gpus-google-tpus-aws-trainium-comparing-the-top-ai-chips.html- DeepSeek worst hallucination rates in AI: https://www.nature.com/articles/s43856-025-01021-3- Gemini 3 reliability and hallucination benchmark: https://the-decoder.com/gemini-3-pro-tops-new-ai-reliability-benchmark-but-hallucination-rates-remain-high/- Tech must deploy $500B by 2030: https://www.bain.com/insights/topics/technology-report/- Meta spending $600B on AI data centers: https://www.reuters.com/business/meta-plans-600-billion-us-spend-ai-data-centers-expand-2025-11-07/- China’s $70B AI data center investment: https://www.goldmansachs.com/insights/articles/chinas-ai-providers-expected-to-invest-70-billion-dollars-in-data-centers-amid-overseas-expansion- Additional DeepSeek and AI data center investment context: https://www.nytimes.com/2025/02/08/technology/deepseek-data-centers-ai.html- DeepSeek impact on booming data center market: https://www.cnbc.com/2025/02/14/how-chinas-deepseek-could-boost-the-already-booming-data-center-market.html- AI Chips & China:https://youtu.be/6Juw5ZiL3Es- US-China Truce: Key Issues Unresolved: https://youtu.be/3F_zislTiKI- Microsoft, Nvidia, Anthropic partnership details: https://www.morningstar.com/news/marketwatch/2025111881/microsoft-nvidia-and-anthropic-ink-45-billion-deal-that-furthers-a-big-critique-of-the-ai-trade- World Models AI research comeback: https://www.quantamagazine.org/world-models-an-old-idea-in-ai-mount-a-comeback-20250902/- MIT on LLMs understanding real world: https://news.mit.edu/2025/can-large-language-models-figure-out-real-world-0825Full list: https://youtu.be/nIp8HGLQeNI
  • 114. China Cheats Sanctions, Google’s RICO Suit & $3.8T M&A Boom

    11:33||Ep. 114
    China leads U.S. sanctions evasion for Russia, Iran & North Korea, with Hong Kong as the shadow economy hub. Google sues a China-based phishing network. AI IP battles rage, $3.8T M&A booms, and EPA plans controversial PFAS forever chemicals rollback in 2025.🎯 WHAT YOU’LL LEARNHow China is enabling sanctions evasion for Russia, Iran, and North Korea and why Hong Kong is central.Why Google is suing China-based phishing network tied to toll-booth SMS scams.How Common Crawl, AI scraping practices, and the New York Times lawsuit signal a major IP showdown in AI.Why Nvidia is pushing small-scale language models and what this means for efficiency and compute strategy.How potential PFAS rule rollbacks could disrupt national environmental protections.Why Goldman Sachs is dominating a $3.8T M&A market and what new Philadelphia Fed data shows about consumer credit and delinquencies.🔍 TIMESTAMPS00:00 Intro — Geopolitics, Cyber Crime, AI & Markets00:24 China Sanctions Evasion — Shadow Fleets & Tech01:47 N. Korean Cybercrime & Chinese Networks02:09 Google Sues Lighthouse — Phishing & RICO03:48 AI Scraping & NYT IP Fight05:43 Nvidia Small Models06:52 PFAS Rollback Risk08:13 M&A Snapshot — Goldman Sachs Market Share09:05 Sector Trends — Tech, Healthcare, Finance10:11 Philly Fed — Credit, Spending & Delinquencies11:14 Wrap-up — Strategic Outlook👍 Found value?Like, comment and share so more leaders see this.📚 SOURCES & DATAChina’s Sanctions Evasion Network Exposed by USCC: https://www.uscc.gov/research/chinas-facilitation-sanctions-and-export-control-evasionHow China Secretly Pays Iran for Oil & Avoids US Sanctions: https://www.wsj.com/world/middle-east/how-china-secretly-pays-iran-for-oil-and-avoids-u-s-sanctions-b6f1b71e Google Lawsuit Targets “Phishing-for-Dummies” Text Scammers: https://cyberscoop.com/google-files-lawsuit-against-lighthouse-phishing-for-dummies-text-scammersGoogle Crackdown on Global Scammers: https://blog.google/outreach-initiatives/public-policy/legal-action-and-legislation-fight-scammers/AI and Data Scraping: https://www.theatlantic.com/technology/2025/11/common-crawl-ai-training-data/684567/OpenAI Challenges Courts: https://www.reuters.com/business/media-telecom/openai-fights-order-turn-over-millions-chatgpt-conversations-2025-11-12/Stanford Reveals PFAS Health Risks: https://med.stanford.edu/news/insights/2024/07/pfas-forever-chemicals-health-risks-scientists.htmlFull list: https://youtu.be/f_-kMZeCXjs