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52 | 🔥 How Permission Structures Shape Your Customers’ Minds — And Why Most Companies Get It WRONG 😱 (Deep Dive)

Ep. 52

Host Neeta Bidwai breaks down how permission structures shape public opinion and drive behavioral change. The discussion covers:


• A detailed look at the science and theory behind permission structures

• The significance of permission structures in politics, including examples like criminal justice reform, health policy, marriage equality, and climate change

• Business applications such as cloud computing, mobile payments, subscription models, sustainable products, telehealth, and electric vehicles

• Techniques for creating ethical and thoughtful permission structures

• Ethical considerations for using these techniques responsibly to align with both organizational goals and customer values


The episode provides a rich toolkit supported by peer-reviewed research to help businesses and organizations implement effective and ethical permission structures.


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Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/


Where to find Good Revenue:

https://goodrevenue.io/goodrevenue 


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Highlights:

00:00 Introduction to Permission Structures

01:07 Understanding Permission Structures

01:50 Political Examples of Permission Structures

03:16 Business Applications of Permission Structures

07:57 Techniques for Creating Permission Structures

12:08 Ethical Considerations and Conclusion


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Referenced:

• Cognitive dissonance: https://www.jstor.org/stable/24936719 

• Robert Cialdini: https://bookshop.org/p/books/influence-the-psychology-of-persuasion-robert-b-cialdini/15467532?ean=9780062937650 

• Richard Thaler & Cass Sunstein: https://bookshop.org/p/books/nudge-the-final-edition-cass-r-sunstein/16977176?ean=9780143137009

• Criminal justice reform: https://www.nationalaffairs.com/publications/detail/conservatives-and-criminal-justice

• Cloud adoption: https://www.sciencedirect.com/science/article/abs/pii/S0378720614000391

• Subscription models: https://books.google.de/books/about/Subscribed.html?id=BWRDDwAAQBAJ&redir_esc=y

• Change management: https://www.library.hbs.edu/working-knowledge/breaking-the-code-of-change

• Framing: http://ereserve.library.utah.edu/Annual/COMM/7200/Endres/lakoff.pdf

• Incremental commitment: https://psycnet.apa.org/record/1966-10825-001

• Overton window: https://www.mackinac.org/OvertonWindow

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  • 84. 84 | 💥 AAA Debt Crashed 60% to 8%, Zero AI ROI, & Espionage Economy Exposed! 🕵️💰

    11:22||Ep. 84
    Moody's downgrades US credit rating from AAA to AA1 for the first time in history as global debt crisis reaches World War II levels, University of Chicago study reveals AI investments deliver statistically zero economic returns despite billions invested, Treasury investigates $75 million in venture capital flowing to China-linked AI startups, and how trade uncertainty triggers systematic fraud epidemics across industries.🎯 WHAT YOU'LL LEARN:Why America lost its AAA credit rating and what it means for the economy | How the University of Chicago study exposes AI investment reality | The connection between trade wars and rising white-collar crime | Why Treasury is investigating venture capital flows to Chinese AI companies📊 TIMESTAMPS:00:00 Market Overview00:20 US Credit Rating Downgrade - Historic First02:12 Trade Wars and Corporate Fraud Epidemic05:01 AI Investment Returns - University Study Results07:48 National Security and Venture Capital Investigation10:35 Economic Outlook and Strategic Analysis📈 KEY ECONOMIC INDICATORS:→ Global AAA debt drops from 60% (2008) to 8% today - 87% decline→ IMF warns debt levels approach World War II crisis levels→ University of Chicago study of 25,000 workers shows AI investments have statistically zero economic impact→ $75 million US venture capital under Treasury investigation for China AI connections→ Tourism from tariffed countries declines double-digits→ Trade uncertainty drives systematic fraud across multiple sectors👍 Found this valuable? Hit the like button.___👇 Professional business analysis without the hype → Subscribe for insights• Subscribe to Good Revenue: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ• Apple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473• Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70au• Web: https://goodrevenue.io/goodrevenue• Follow Neeta: https://www.linkedin.com/in/neetabidwai/💬 What's your take on these economic developments? Share your thoughts below.___📚 SOURCES & DEEP DIVES:• U.S. credit downgraded: https://www.moodys.com/web/en/us/about-us/usrating.html• Sovereign debt reaches record highs: https://www.spglobal.com/ratings/en/research/articles/250304-sovereign-debt-2025-commercial-debt-will-reach-a-new-record-high-of-77-trillion-13427943• IMF warns of WW2 level debt: https://www.imf.org/en/Blogs/Articles/2025/04/23/rising-global-debt-requires-countries-to-put-their-fiscal-house-in-order• Trivago: Tariffed tourists avoid US: https://www.theguardian.com/business/2025/may/27/tourists-from-countries-badly-hit-by-trump-tariffs-are-staying-away-from-us• Trade wars cause crime: https://www.nytimes.com/2025/05/27/business/economy/trump-tariffs-trade-crime.html• ITA: EU & Asian tourists avoid US: https://youtu.be/AAPd9U1jn-M• AI economic impact study: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5219933• Copyright office AI report: https://www.copyright.gov/ai/Copyright-and-Artificial-Intelligence-Part-3-Generative-AI-Training-Report-Pre-Publication-Version.pdf• U.S. Treasury looking into Benchmark's China ties: https://www.semafor.com/article/05/09/2025/us-treasury-examining-benchmark-capitals-ties-to-chinese-startup-manus-ai• CCP spying on Stanford: https://stanfordreview.org/investigation-uncovering-chinese-academic-espionage-at-stanford/• FT: New restrictions on chips design exports to China: https://www.ft.com/content/2c0db765-03ac-4820-8a02-806469848bee• Steve Blank on US R&D: https://www.nature.com/articles/d41586-025-01146-4
  • 83. 83 | 💸 Families Will Lose $22K, 6% GDP Drop, & JP Morgan Warns Economy Under SIEGE From Cyber Warfare 👀⚡

    10:29||Ep. 83
    JP Morgan's explosive warning about tech firms creating massive vulnerabilities in global financial infrastructure, Microsoft's "Silk Typhoon" alert revealing sophisticated threat actors simultaneously exploiting IT supply chains and weaponizing AI technologies, Google's major legal defeats and a potential forced Instagram divestiture for Meta, and Wharton Budget Model projections showing tariffs will reduce GDP by 6% and cut wages by 5%.🎯 WHAT YOU'LL LEARN:Why JP Morgan warns tech firms are creating catastrophic financial vulnerabilities | How "Silk Typhoon" attackers are weaponizing AI against businesses | The antitrust actions reshaping Big Tech's future | How tariffs will cost middle-income families $22,000 over their lifetime📊 TIMESTAMPS:00:00 Market Overview00:17 Cybersecurity Threats and SaaS Vulnerabilities02:39 Antitrust vs Tech Giants04:03 Alarming Economic Outlook08:40 Tourism Sector as an Economic Indicator10:07 Strategic Outlook📈 KEY ECONOMIC INDICATORS:→ JP Morgan issues unprecedented warning about tech vulnerabilities in global financial infrastructure→ Microsoft identifies "Silk Typhoon" attackers weaponizing AI technologies against business targets→ Google suffers crushing legal defeats while Meta faces forced Instagram divestiture→ Wharton study projects 6% GDP reduction and 5% wage cuts from tariff policies→ Middle-income families projected to lose $22,000 over lifetime from tariff impacts→ International tourism arrivals plummet with potential $90 billion GDP impact→ Job switching advantage disappears as labor market cooling accelerates👍 Found this valuable? Hit the like button.___👇 Less hype, more insights.→ Hit subscribe and let’s get curious.• Subscribe to Good Revenue: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ• Apple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473• Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70au• Web: https://goodrevenue.io/goodrevenue• Follow Neeta: https://www.linkedin.com/in/neetabidwai/💬 What do you think? Share your thoughts below.___📚 SOURCES & DEEP DIVES:• JP Morgan Open Letter: https://www.jpmorgan.com/technology/technology-blog/open-letter-to-our-suppliers• Cyber attackers targeting IT supply chains & AI: https://www.microsoft.com/en-us/security/blog/2025/03/05/silk-typhoon-targeting-it-supply-chain/• DOJ wins Google case: https://www.justice.gov/opa/pr/department-justice-prevails-landmark-antitrust-case-against-google• Facebook might have to divest Instagram: https://apnews.com/article/meta-ftc-antitrust-instagram-whatsapp-facebook-f602a09e86c9eb4538949572f72e8380• FTC case against Meta: https://www.ftc.gov/legal-library/browse/cases-proceedings/191-0134-facebook-inc-ftc-v-ftc-v-meta-platforms-inc• Travel to US declining: https://www.travelpulse.com/news/features/decline-in-international-visitors-poses-significant-financial-threat-to-u-s• Economic effects of tariffs: https://budgetmodel.wharton.upenn.edu/issues/2025/4/10/economic-effects-of-president-trumps-tariffs• CA is the 4th largest economy: https://www.gov.ca.gov/2025/04/23/california-is-now-the-4th-largest-economy-in-the-world/• Switching jobs doesn't pay anymore: https://www.statista.com/chart/31032/median-year-over-year-change-in-annual-pay-in-the-us• U.S. economy loses billions as tourists stay away: https://www.bloomberg.com/news/articles/2025-04-15/us-economy-is-set-to-lose-billions-as-foreign-tourists-stay-away• ITA says air travel down: https://www.trade.gov/feature-article/march-2025-air-passenger-travel• Apollo Global report on economic disaster: https://www.apolloacademy.com/wp-content/uploads/2025/04/042625-ConsumerandFirms_v2.pdf
  • 82. 82 | 🛠️ 99% of Products Are Built to Fail — Why This One Refuses to Break with Keith Carrato (Leatherman)

    48:27||Ep. 82
    Keith Carrato, VP of Product at Leatherman, explains why Tim Leatherman got rejected by every company he pitched and how one simple rule prevents million-dollar product disasters.We cover:🔧 The 40-Year Rejection Story: Tim Leatherman pitched his multi-tool idea to every major company—they all said no, then watched him build a $100M+ business.⚡ The One-Problem Rule: Why Leatherman only builds tools that solve a specific problem they can demonstrate in 30 seconds or less.📋 The "Nice-to-Have" Killer: Keith reveals the internal question that saves Leatherman millions by killing features before they ship.💡 The Failure Budget: Leatherman allocates a specific percentage of resources to projects expected to fail—here's why.🇺🇸 The Tariff Survival Guide: How Leatherman stayed profitable manufacturing in America while competitors moved to China.• Follow Keith: https://www.linkedin.com/in/keith-carrato-a810911/ 📈 Subscribe for weekly insights!• Follow Good Revenue:   - Youtube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ  - Apple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473   - Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70au   - Web: https://goodrevenue.io/goodrevenue• Follow Neeta: https://www.linkedin.com/in/neetabidwai/_Highlights:00:00 Introduction and Guest Welcome00:54 Leatherman's Origin Story03:46 Problem-Solving Focus06:35 Product Development Insights20:58 Embracing Failure and Learning25:02 Colors in Product Design26:16 Apparel to Product Innovation Journey26:55 Curiosity in Development29:38 Quality and Portland Community34:50 Tariffs and International Growth42:27 Customer Stories and Reliability45:23 Building Trust Culture_Referenced:• Leatherman: https://www.leatherman.com/• Tim Leatherman: https://www.rei.com/blog/camp/innovators-tim-leatherman • Nike: https://www.nike.com/• Gerber: https://www.gerbergear.com/en-us• Keen: https://www.keenfootwear.com/#ProductInnovation #Tariffs #Legacy