Good Revenue

Host Neeta Bidwai explores the pivotal role of emotions in human decision making. Building on our previous discussions around willingness to pay and pricing power, this episode highlights the significant influence of emotions across various fields. From consumer behavior to finance, politics, and healthcare, peer-reviewed studies demonstrate how emotions shape our decisions more than we might realize. Understanding the dual nature of emotional influence, the practical applications in real-world scenarios, and strategies to harness emotional awareness provides better decision-making outcomes. Highlights:00:00 Introduction to Emotions in Decision Making00:25 The Universality and Speed of Emotions01:28 Emotions as Decision-Making Tools01:43 Recap of Key Emotional Influences02:30 Impact of Emotions on Information Processing03:04 Dual Nature of Emotional Influence04:07 Emotions and Decision-Making Patterns04:52 Practical Applications Across Industries05:06 Consumer Behavior and Emotional Responses05:41 Emotions in B2B and Other Industries07:51 Strategies for Better Decision Making08:55 Conclusion: Leveraging Emotional Awareness10:14 Final Thoughts and Farewell_Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue

Jazz Samra is the Head of Innovation & Strategic Partnerships at Wells Fargo. Jazz shares her insights on global trends shaping financial services, collaborative banking, generational wealth transfer, the role of generative AI, and the importance of financial literacy. She discusses the principles of fostering innovation in a large organization like Wells Fargo, including optimal executive sponsorship, founder mindset, and customer-focused approaches. The episode explores the dynamic interplay between fintech and traditional financial institutions and the strategies for operationalizing and scaling innovation. Jazz also highlights her passion for promoting women in tech and the significance of mentorship, allyship, and sponsorship. Highlights:00:00 Introduction and Guest Welcome00:47 Global Trends in Financial Services02:39 Innovation at Wells Fargo05:53 The Middle Path to Innovation12:54 Operationalizing Innovation14:00 Measuring Innovation Success19:35 Diversity, Equity, and Inclusion21:34 Advice for Startups23:24 Personal Insights and Career Advice26:42 Conclusion and Final Thoughts_Where to find Jazz:https://www.linkedin.com/in/jazzsamra/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue

In this special U.S. Election Day episode of Good Revenue, we revisit one of our most popular episodes, diving deep into why traditional lead generation strategies often fall short for many organizations. The discussion is led with passion and backed by data, aiming to inspire conversations among CFOs, CEOs, and board members about building more efficient and customer-friendly business models. Key topics include the complexities of customer acquisition, the inefficiencies of traditional lead gen frameworks, and the shift towards more customer-centric approaches. Thought leadership, trust-building, and adapting KPIs to better serve your audience are emphasized as crucial steps for modernizing go-to-market strategies. Tune in for actionable insights on navigating today's challenging and crowded markets.Highlights:00:00 Introduction and Context00:58 Challenges in Traditional Lead Generation02:45 Defining Lead Generation and Demand Generation03:43 Popular Lead Generation Frameworks05:22 The Salesforce Model and Its Impact08:03 Issues with Current Lead Generation Assumptions09:40 Consequences of Ineffective Lead Generation14:23 Changing Buyer Behavior and Sales Challenges26:51 Strategies for Effective Go-to-Market Models29:09 Validating and Segmenting Your Market34:45 Building Trust Through Thought Leadership40:12 Adapting Business Goals and Metrics42:33 Conclusion and Final ThoughtsResources:SlidesYoutube video_Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue 

Host Neeta Bidwai unpacks the science behind effective messaging, and its critical role in influencing customer perceptions and willingness to pay. She discusses the importance of data-driven messaging, emotional engagement, framing, laddering, narrative storytelling, and language choice. Neeta highlights key studies and research that underscore the effectiveness of these strategies in B2B and consumer markets. The episode includes practical tips for crafting compelling messages that enhance brand value and pricing power, as well as an effective approach to testing and delivering customer-insights focused messages for maximum impact.Highlights:00:36 The Importance of Messaging in Pricing02:32 Common Messaging Pitfalls04:14 The Science Behind Messaging07:35 Applying Messaging Science07:47 Framing: Shaping Perceptions11:01 Laddering: Connecting Features to Emotions13:49 The Power of Narrative16:00 Language: The Right Words Matter19:13 Testing and Refining Messages20:23 Delivering Your Message21:54 Conclusion and Key Takeaways_Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue 

Luke Cooper, General Partner at Latimer Ventures, shares his inspiring story of resilience, entrepreneurship, and community impact.Growing up in poverty in Bridgeport, Connecticut, Luke has transformed into a successful founder and investor, guiding others through the challenges and opportunities in the world of startups. He reflects on how his early life experiences shaped his approach to risk-taking, value creation, and mental health. Transitioning from an M&A lawyer to a successful entrepreneur, Luke founded a cybersecurity startup that achieved significant returns by focusing on exit strategies from the start — unusual for many venture-backed firms. He emphasizes the role of skepticism in business and highlights the challenges faced by black and brown founders, advocating for a human-centric approach to venture capital. Key topics include the evolving market post-COVID-19, balancing economic mobility with realistic returns, and leveraging diverse perspectives as strengths in high-performing companies. This episode provides practical insights into navigating today's investment landscape by emphasizing adaptability, and aligning investor and founder values.Highlights:00:44 Luke's Origin Story03:21 The Journey to Entrepreneurship11:49 Building and Selling a Cybersecurity Company16:56 Insights on Risk and Growth17:45 The Importance of Exit Strategy23:33 The Challenges of Multi-Tasking in Startups24:13 Focusing on Customer Needs25:21 Transition to Investor Insights25:43 Critique of Traditional Venture Capital28:45 Innovative Fund Management Strategies31:44 Navigating the LP Landscape33:27 Realistic Investment Returns37:16 Operationalizing M&A in Fund Management40:45 Current Market Concerns and Future Outlook43:39 The Importance of Culture in High-Performance Companies_Where to find Luke:https://www.linkedin.com/in/lukecooperbaltimore/https://www.latimer.vc/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue 

Mike Maynard, the CEO of Napier Group, a UK-based PR and marketing firm, shares his experience in M&A and crisis communications, including his own acquisitions record.Mike discusses effective M&A strategies, integrating processes and cultures, and the pivotal role of marketing and communications in successful mergers in B2B tech companies. The conversation highlights the importance of client retention, customer-centric approaches during acquisitions, and the value of transparent communication. Mike shares valuable lessons from brand integrations and real-life B2B crisis management, emphasizing brand authenticity, customer trust, and adaptability in driving business success. Highlights:00:39 Mike's M&A Journey02:37 Client Retention and Business Growth03:44 Lessons from M&A Experiences05:28 Integration Planning and Execution07:47 Brand Management in Acquisitions12:18 Case Studies: Microchip's Acquisitions15:33 Customer Focus in Acquisitions17:07 The Role of CFOs in M&A17:40 Cultural and Financial Success in M&A19:23 Brand Equity and Reputation Management20:34 Navigating B2B Crises23:42 Export Controls and Tech Companies26:13 Effective Crisis Communication30:15 The Self-Directed Buyer Journey34:20 High Performance Organizations_Where to find Mike:https://www.linkedin.com/in/mikemaynard/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue

Host Neeta Bidwai explores what differentiates high-performance companies from average performers through discussions with experts from past interviews. Key takeaways include the importance of being outcome-oriented rather than just focusing on output, fostering a growth mindset with openness and flexibility, the significance of an ethical and data-driven approach, empowering employees, maintaining a strong company culture and vision, understanding customer needs, and having diverse expertise in leadership.Highlights:00:17 Chris Jones on Product Alignment and Outcomes02:53 Shinyoung Park on Growth Mindset05:00 Matt Moscardi on Embracing Criticism and Metrics06:34 Gina Kim on Employee Empowerment07:04 Greg Stein on Culture and Vision08:26 Michele Maguire on Knowing Your Customer09:12 Heather Spilsbury on Board Expertise10:46 Jennifer Krusius on Customer Feedback and Data_Where to find Neeta:https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue:https://www.goodrevenue.io/goodrevenue  

J Li is a partner at Prototype Thinking Labs and a champion of a road-tested approach to product development and problem solving. The episode covers the firm's unique methodology that boosts confidence levels in ideas from 10-40% to 60-70% through focused experimentation and iterative testing. J Li emphasizes the importance of addressing the neglected early stages of product development, the significance of understanding the 'tango' or core interaction in testing, and shares examples like the 'Uber for dogs' app and a scalable HVAC software project. The conversation also highlights the distinction between early-stage and high-confidence experiments, and how the lab helps businesses mitigate risk by validating crucial elements early on.Highlights:00:31 Understanding Prototype Thinking03:07 The Confidence Metric05:38 Stages of Product Development10:00 Case Study: Uber for Dogs16:12 Case Study: BannerTech's HVAC Solution20:53 Building Together: The Power of Listening21:08 Unexpected Sales from User Tests21:47 Challenges in Technician Testing22:16 Creative Solutions for Technician Feedback24:41 Redesigning the Technician App25:08 Insights and Outcomes25:32 Approaching User Testing27:44 The Value of Enterprise User Testing30:29 Critique of Landing Page and AB Testing34:31 The Importance of Understanding Users37:44 Practical Advice for User Testing38:49 Final Thoughts and High Performance Insights_Where to find J:https://www.linkedin.com/in/jfanli/https://prototypethinking.io/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue 

Host Neeta Bidwai breaks down how permission structures are vital in shaping public opinion and facilitating behavioral changes necessary for adopting new business models, strategies, and products. Examples include cloud computing, mobile payments, subscription models, sustainable products, telehealth, and electric vehicles. The episode explores the theory of cognitive dissonance and how it relates to permission structures, providing historical political examples and numerous business-related case studies. Practical techniques are discussed as tools for creating ethical and effective permission structures.Highlights:00:00 Introduction to Permission Structures01:28 Understanding the Theory Behind Permission Structures01:50 Political Examples of Permission Structures03:16 Business Applications of Permission Structures06:10 Internal Organizational Changes and Permission Structures07:57 Techniques for Creating Ethical Permission Structures12:27 Conclusion and Final Thoughts_Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue