Go Gold with Katie Cannon

As we approach the end of the year, it’s the perfect time to review, refine, and decide what you really want to focus on in 2026. In this episode, Katie dives into one of the most powerful strategies for children’s activity entrepreneurs: finding your one thing. Katie shares how being laser-focused on one area whether it’s increasing student numbers, running standout classes, or refining your systems can naturally improve other parts of your business. She uses examples from her gymnastics business and Gold Medal Business to show how spreading yourself too thin can hold you back, and why mastering your core offering is the fastest path to success.What you’ll learn in this episode:Why being a jack-of-all-trades can hurt your business.How focusing on one thing can grow your team, revenue, and systems naturally.The power of daily focus.Examples from gymnastics, camps, and parties on staying true to your expertise.How Gold Medal Business supports you in being the expert in your field without trying to do everything.If you’re ready to stop spinning your wheels and get laser clear on your one thing, this episode is for you.Next steps to take your focus further:Book a free 15-minute strategy call with Katie or her team to identify your one thing and create a focused plan for growth in 2026 - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwJoin the Bronze Mentorship Programme for ongoing guidance, tools, and support to master your core business offering and scale strategically - https://goldmedalbusiness.org/bronze-mentorshipQuestions? Reach us at info@goldmodulecoaching.infoStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/

Running a children's activity business can feel like a constant race against targets and cash flow. In this episode, Katie Cannon reminds us that success isn’t just about hitting revenue goals, it’s about what your business gives you beyond the numbers.Katie breaks down the five key areas every entrepreneur should reflect on:1) Time – Are you gaining freedom to spend your days doing what matters most?2) Passion – Are you loving what you do and feeling fulfilled, even on challenging days?3) Money – Sure, profits are important, but they’re just one part of the picture.4) Network – How has your business expanded the people and circles around you?5) New Friends – What meaningful connections and relationships has your business helped you build?Through real-life stories and 18 years of personal experience, Katie explains why celebrating wins and learning from lows is essential for long-term success. This episode is packed with encouragement for those days when nothing seems to work, showing you how to find comfort and perspective in your journey.Whether you’re running a gymnastics school, a sports programme, or activity classes, this episode will help you see your business in a new light – and remember, it’s never just about the money.Loved this episode? Take it further:Book a free 30-minute strategy call with our team - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwOr join our Bronze Mentorship Programme to get ongoing support, tools, and coaching to celebrate every win and keep your business thriving beyond just the money - https://goldmedalbusiness.org/bronze-mentorshipQuestions? Reach us at info@goldmodulecoaching.infoStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/

Building a strong team is one of the hardest parts of running a children’s activity or sports business but it’s also the key to growth, freedom, and a business you love. In this episode, Katie shares her 18-year journey of hiring, learning from mistakes, and discovering what really works when it comes to building a winning team.You’ll hear Katie’s real-world experiences from her gyms and classes, including what she’s learned about personality, energy, and enthusiasm, three qualities she believes are far more important than skill when it comes to teaching children. She also dives into:Why your mindset is everything before you start hiringHow to recover and learn from bad hiresThe exact attributes to look for when recruiting teachers, coaches, and instructorsTips on building a team that supports a great culture, keeps your business running smoothly, and gives you the freedom to focus on growthIf you’re ready to stop bootstrapping, stop doing everything yourself, and start building a team that helps your business grow while keeping your classes fun and your customers happy, this episode is for you.If you’re ready to get hands-on support with hiring & managing your team, numbers, pricing, and strategy, join Bronze Mentorship for just £59 and start learning the systems that actually move your business forward - https://goldmedalbusiness.org/bronze-mentorshipQuestions? Reach us anytime at info@goldmodulecoaching.infoStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/

If you’ve ever thought, “I’m just not a numbers person,” this episode is for you. Katie breaks down the one number that will scale your children’s activity or sports business faster than anything else — your Lifetime Value (LTV) vs. Customer Acquisition Cost (CAC).In simple terms, it’s knowing how much a customer is worth to your business over time, compared to how much it costs to bring them in.This isn’t about spreadsheets or finance degrees; this is about finally understanding what’s driving your growth and where money might be slipping through the cracks.Inside this episode, Katie walks you through:The difference between your lifetime value and your monthly revenue (and why most business owners confuse the two)How to work out what it actually costs you to serve each studentThe reason you can’t make good marketing decisions without knowing this numberSimple ways to improve your LTV without adding more classes or studentsWhat ads agencies often get wrong when helping children’s activity businesses growWhether you’re just starting or already managing multiple venues, this is one of those episodes that’ll make you rethink how you grow. Once you understand this number, you’ll never look at your marketing or pricing the same way again.Listen now and start building a more profitable, scalable business.Or if you’re ready to get hands-on support with your numbers, pricing, and strategy, join Bronze Mentorship for just £59 and start learning the systems that actually move your business forward - https://goldmedalbusiness.org/bronze-mentorshipQuestions? Reach us anytime at info@goldmodulecoaching.infoStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/

If you’re running ads, posting on socials, or wondering why your marketing feels hit and miss, this episode will be a game changer.In this week’s episode, Katie Cannon breaks down one of the most misunderstood parts of marketing in the children’s activity industry: front-end marketing and how to use it properly to grow.You’ll finally get clear on the difference between brand awareness and active marketing, and how to make both work together so your business stops relying on luck and starts running on data.Katie shares:The difference between showing up and selling out your classesWhy every children’s activity business needs both brand awareness and active campaignsHow to build a marketing system that collects names, emails, and phone numbers — not just likesWhat to ask your ad expert (and why you should lead, not hand over control)How to track what’s actually working so you stop wasting time and moneyShe also explains why delegation isn’t the same as disappearing and how to stay the leader of your ship when working with marketing experts.This episode will help you make smarter, more confident marketing decisions that actually bring in new students.Listen now and learn how to use front-end marketing to grow your classes, fill your venues, and scale your children’s activity business the smart way.💬 Want help turning your marketing into consistent enrolments? Book a free call with our Strategic Team and get personalised advice for your children’s activity or sports business - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwJOIN BRONZE MENTORSHIP HERE - https://goldmedalbusiness.org/bronze-mentorshipQuestions? Reach us anytime at info@goldmodulecoaching.infoStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/

t’s time to step fully into your CEO power.In this episode, Katie breaks down the four key areas that every children’s activity and sports business owner must master to grow from “busy operator” to confident, focused CEO.Because when you finally step out of the day-to-day, you don’t just gain time and freedom — you unlock the potential to lead better, scale faster, and create real impact in your community.You’ll discover:- How to make fast and strategic decisions that keep your business moving forward- What true leadership looks like (and how to stay calm when things get tough)- Why long-term customer relationships matter more than quick wins- How to protect your reputation and play the long gameKatie also shares her honest journey — from losing the love of teaching to learning how to lead, hire, and build the kind of business that can thrive without her.If you’ve ever felt stuck inside your business, this episode will remind you what it really means to be the CEO — focused, disciplined, and in it for the long game.Tune in now and start building the foundations for freedom, impact, and long-term growth in your children’s activity or sports business. If you need support with this, book a business growth audit with our business consultant for free here - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwJOIN OR LEARN MORE ABOUT BRONZE MENTORSHIP - https://goldmedalbusiness.org/bronze-mentorshipStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/

If you’ve ever caught yourself saying, “What’s next?” before fully mastering what’s already working, this episode is for you.In this week’s episode, Katie Cannon pulls back the curtain on the real lessons that shaped her 20-year journey in the children’s activity industry — from running multiple gyms and trying to “grow fast” everywhere, to finally building a simpler, stronger, and far more profitable business model.Through hilarious (and humbling) stories — like her infamous “village hall disaster” and the short-lived letting agency venture — Katie shares the hard-won wisdom that every ambitious entrepreneur in our industry needs to hear:Key Lessons You’ll Learn:Growth doesn’t come from reinventing the wheel — it comes from repeating what works and refining it every single time.Complexity kills a business.Most business owners sabotage their own success.Success is in the daily execution.Real mastery in business is learning to love the repeatable, “boring” work that delivers results.This episode will inspire you to pause the constant “new idea” chase and double down on the quality, consistency, and execution that truly move your business forward.Whether you’re in your first year of running classes or scaling to multiple venues, this is your reminder that slowing down, refining, and staying consistent is how you win long-term in this industry.Join our Boost Your Cash Flow Accelerator — a 3-day live experience designed to help you create consistent, predictable income in your business. October 21–23 (Tuesday to Thursday), 2–3 PM GMT. Click here to register: https://goldmedalbusiness.org/boost-your-cash-flow-in-2025Start building stronger, simpler systems — and boost your cash flow before the year ends.JOIN OR LEARN MORE ABOUT BRONZE MENTORSHIP - https://goldmedalbusiness.org/bronze-mentorshipStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/

As a children’s activity entrepreneur, you might think marketing just means getting more students through the door. But as Katie shares in this week’s episode, your role in marketing goes far deeper than that.From the early days of handing out leaflets and hoping for the best, to now mentoring hundreds of business owners across the children’s activity space, Katie breaks down exactly what marketing really means as you grow — and how your role must evolve at every stage.In this episode, Katie shares:The two types of growth every children’s activity business needs — organic and marketing-drivenWhy organic growth eventually stalls (and how to spot when it’s happening)How marketing becomes your biggest lever for sustainable growthWhy your service, sales, and marketing are all connected — and how to use them to build momentumThe mindset shift from “coach” to “CEO” that changes everythingIf you’ve ever felt like your classes grow… then suddenly stall — this episode will help you understand why and what to do about it.Because the truth is you’re not just a coach and a business owner, you’re a marketer — and the moment you own that, everything changes.If this hit home, take the next step. Book a quick call with our team, and let’s map out what your marketing role should look like at this stage of your business.Book your free Business Growth Audit with our Business Consultant here - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/