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gm: Token-Gated Merch and ALTS with Adidas's Erika Wykes-Sneyd
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For a while there, Adidas Web3 lead Erika Wykes-Sneyd worried her push to get the 74-year-old brand working with Web3 partners might not work out. "Like signing a deal with the Bored Ape Yacht Club when Gargamel and Gordon were not doxxed individuals—that got me nervous," she told Stacy Elliott and Andrew Hayward. "Approving the first ever ETH purchase on a public company. Like DAX organizations are pretty risk averse. I was like, definitely could get fired for this." Spoiler: She wasn't fired. Now, the company's crafting narratives for its new ALTS collection.
For more from Decrypt, visit decrypt.co and follow @gmdecrypt on Twitter.
Be sure to join the gm Telegram room for direct access to our hosts and guests.
Hosts and guests:
Stacy Elliott
Twitter: @stacyannj
Andrew Hayward
Twitter: @ahaywa
Erika Wykes-Sneyd
Twitter: @shadows_eth
Podcast thumbnail art by Grant Kempster
A next-generation media company capturing the most compelling narratives in emerging technology. Decrypt was founded in 2018 with a simple mission: to demystify the decentralized web. As the crypto industry’s impact has grown, so has our coverage. Today, we exist to capture compelling narratives that span technology’s reach into every facet of life. We’re passionate about the interplay between technology and culture. This dynamic space is filled with untold stories. We’re here to tell them and create a few of our own. Our mission is to inform readers about current events, educate them about emerging technology, and empower those with a creative vision to bring it to life.
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