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Girls That Invest

Investing Strategies Serena Williams Used (Worth $1B Each)

Season 7, Ep. 38

 This week, Sim and Maia discuss Serena Williams' investing strategies which include investing in her beliefs and values, empowering underrepresented groups, investing in companies with strong communities and missions, and learning from past mistakes. She focuses on consumer-facing companies that serve communities she wants to help, particularly women and people of colour. Serena Ventures offers resources, mentorship, and networking opportunities to portfolio companies. She also emphasises the importance of giving every investment opportunity the time and chance it deserves. Serena acknowledges that she has missed out on some investments due to a lack of time and infrastructure. Overall, her strategies highlight the importance of investing with purpose and supporting underrepresented founders and communities.


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