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17. Best of Get Savvy
29:02In Nordea's business podcast Get Savvy we meet experts within e-commerce, tech and social impact to offer a platform for storytelling, learnings and sharing expertise among Nordic business leaders and entrepreneurs. In this episode we close the books after Get Savvy’s first season, in which you will hear our guests most savviest recommendations and learnings. The episode will offer you: Saeid Esmaeilzadeh – How you identify a great business idea Magnus Omstedt – How to successfully launch your e-commerce in Asia Jimmy Widén – What you shouldn't miss when starting up an business abroad Aleksandar Goga and Caroline Lidman – How to make your business grow Tommy Palm – How to attract venture capitalists Jannik Lawaetz – Why you should use crowd source funding Tove Larsson and Agate Freimane – How Norrskens’ venture capitalists evaluate your business Michel Issa – How to grow your business network Erik Gatenholm - Magic tricks to build a strong sales culture Camilla Björkman – Meaningful leadership skills under uncertainty Joakim Hartzell and James Sleater - Leverage business heritage while digitizing the customer experience Johan Svanberg – Disrupting an establish industry? This is how you know you are on the right track Sara Öhman – How to digitalize your customer journey Markus Sandström – How to boost your online sales via SEO Joanna Swica – Why influencer marketing is a vitamin injection to your online sales Don’t panic, we will be back in the fall with a fresh new season! Until then, suggest a topic or guest to getsavvy@nordea.com and don’t forget to subscribe! This podcast is brought to you by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets.
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16. Jannik Lawaetz: How to fund growth via crowdfunding
50:27It’ s summertime and in Get Savvy this week, we plunge into the pool of questions related to raising capital. We want to talk about equity crowdfunding and learn how you set up a crowdfunding campaign. Which type of companies does this external source of capital fit, and is it true that preparations for a successful campaign is equivalent to an IPO?To find out, we invited Jannik Lawaetz, the serial entrepreneur who made his first exit when he was 14 years old. Jannik is a passionate business leader who can’t seem to stay away from entrepreneurship even when he´s tried. He is the founder and the CEO of the Copenhagen-based company, LuggageHero, the leading luggage-storage network, who is bucking the trend by showing that investing in travel startups is not over during the corona pandemic. Through successful crowd-sourced campaigns LuggageHero can be found in 36 cities across North America and Europe and in 2019 they acquired their biggest American competitor, Knock Knock City. Suggest a topic or guest to getsavvy@nordea.com and don’t forget to subscribe!This podcast is brought to you by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets.
15. Joanna Swica: Influencer marketing is a vitamin injection to online sales
45:16In this episode of Get Savvy, we are going to talk about Influencer marketing. In recent years influencer marketing has developed and become a marketing field that no e-commerce can ignore. Therefore, we invited Joanna Swica, an influencer with more than 25K followers who has worked with many brands such as Kia and Reebok. This hard-working entrepreneur is also working as a running coach and have also founded the travel group Friendcation. Together with Joanna you will learn why influencer marketing is such a powerful tool in creating awareness around a new brand or product, how influencer marketing allows your business to directly connect with new customer segments and which type of influencer is a good fit for your brand. We also investigate and share hands on advice for how to plan for an optimized influencer campaign. Suggest a topic or guest by mail to getsavvy@nordea.com and don’t forget to subscribe! This podcast is supported by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets.
14. Marcus Sandström: Get Googlelicious and boost sales with SEO
41:08In this episode of Get Savvy, we want to understand Google and how to reach the right audience with your website. SEO, or search engine optimization, has the potential to boost sales volumes and make you the market leader within your industry. But how do you get a top ranking on Google?To help us explore the world of Google, keywords and the power of links is the digital marketing expert, serial entrepreneur and the man behind the SEO agencies Viseo and MrAuthority, Marcus Sandström.Together with Marcus we discuss how you make google your best friend. We also want to learn how to increase traffic and drive sales from your website.Suggest a topic or guest to getsavvy@nordea.com and don’t forget to subscribe!This podcast is supported by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets.
13. Joakim Hartzell and James Sleater: The online community with 300 years of legacy
53:10In Get Savvy this week, we want to learn how to leverage a valuable heritage while digitizing the customer experience to find new customer groups. To learn from the professionals we invited Joakim Hartzell, CEO of "Götrich 1730", and James Sleater, founder of "Cad & the Dandy". Götrich opened their tailoring doors for business 300 years ago which makes it one of Sweden’s oldest family owned companies. Joakim Hartzell took over the role as the tailoring company’s CEO in 2017 and is hard at work bringing Götrich to new customer groups. Cad & the Dandy is the independent tailoring company based in London, who during their 10 years in business have introduced digital processes into the ancient craft of tailoring and thereby become one of Savile Row’s largest tailoring houses. Together with Joakim and James we discuss how you can develop your business, maintain an existing customer base and at the same time attract new customer segments by transforming the offline into an online community. Suggest a topic or guest to getsavvy@nordea.com and don’t forget to subscribe! This podcast is supported by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets.
12. Sara Öhman: Digital Marketing, run you can't hide
36:08E-commerce has never been more important and many businesses are in the middle of a digital transition or starting new online ventures. This week, we want to know how to develop digital marketing for an E-commerce. To find out we have invited Sara Öhman, the digital marketing expert with more 10 years of experience working with + 500 brands such as Asics, Hästens, Electrolux. She is also one of the lecturers at Berghs School of Communication and Hyper Island where she teaches Growth Marketing.Together with Sara we discuss how you market your e-com to drive sales, which digital competences that are needed to optimize your digital presence but also how you can develop these skills or if you should outsource?Suggest a topic or guest to getsavvy@nordea.com and don’t forget to subscribe!This podcast is supported by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets.
11. Erik Gatenholm: For the love of sales
43:27In Get Savvy this week, we want to learn about sales. We share some of the magic tricks behind building a strong sales culture and how to enter an international market dominated by large enterprises. Who would be better suited to help us out than Erik Gatenholm, CEO and founder of Cellink, who is the shining star not only in the Nordics but internationally as well.Cellink is the world´s first bio-ink company and the leading global provider of 3D bioprinters for producing human tissue and organs.Together with Erik we discuss how to develop your sales process, grow a sales culture and build a global sales team that is ready to take on the already established competition. Erik also shares his view on the sales leader’s role and how to assess the term of "symbolic leadership”. Listen to the episode and don’t forget to subscribe!This podcast is supported by Nordea Business Banking, Nordea Startup & Growth, Nordea Connect and Nordea Markets